Equine Business Community - Relationships Matter

Hop on our Quarterly Horse Business Planning Session to get support each quarter with reviewing where you've been and where you want to go with your business, career and client goals. Working on your horse business in 90 day increments sets you up for success across many important aspects of your business. It is an ideal period of time to evaluate marketing results, the financial realities around growth and your equestrian accomplishments. When all these aspects work together, a horse business becomes stronger and easier to run....More

May 18 - 8:00 AM Pacific, 10 AM Central, 11 AM Eastern Most horse professionals treat marketing as something they have to keep up with i.e., posts, photos, updates. But the barns that grow steadily—and retain great clients—use marketing differently. They build it as a system. One that attracts clients when they’re ready to grow… reinforces value so current clients stay engaged… and positions the business and its brand clearly in the market. In this session, we’ll walk through the four roles your marketing should be playing—and how to make it support your business instead of adding to your workload.  Save your spot below. ...More

Hop on our Quarterly Horse Business Planning Session to get support each quarter with reviewing where you've been and where you want to go with your business, career and client goals. Working on your horse business in 90 day increments sets you up for success across many important aspects of your business. It is an ideal period of time to evaluate marketing results, the financial realities around growth and your equestrian accomplishments. When all these aspects work together, a horse business becomes stronger and easier to run....More

When it comes down to it, it's rare that good horse professionals have problems communicating with horses. On the other hand, even the most seasoned professionals know the human side of the horse business can be a whole different story. Most horse professionals have to wear many different hats. From manager to coach and from sales person to bill collector, the roles and complexity of the customer-professional relationships in the horse business are intense! This webinar will share positive strategies for building healthy, lasting relationships with clients and what to do when challenges arise. Running a successful barn takes strong leadership skills. You'll learn proactive steps you can take to become the best leader and coach you can be....More

Running a successful horse business takes both leadership and management skills. When looking to improve your skills and scope, there are 2 key things to focus on. The balance of leadership vs management qualities that you and your team possess. Knowing what situations require which skill set. Use this calculator to check your skill sets....More

After you have checked out the balance between your leadership and management skills. The next step is to examine how the two skillsets can work together. We'll use the topic of barn rules as an example. Barn rules typically fall under the category of management. However, operating solely from a manger mindset can be very destructive to client relationships. This is why so many horse business owners struggle when it comes to management tasks that involve people. The manager mindset is about processes. The leadership mindset is about people....More

Keeping up with the day-to-day responsibilities of caring for horses and clients, while trying to build your career and business, can keep you trapped in a juggling contest rather than making actual progress. Solving this conflict is critical because when progress is a struggle for too long, we can lose motivation and ultimately our passion. This is a serious condition because passion is critical to success. Passion provides us with the motivation necessary to overcome and persevere. It is also the most important ingredient to generously spill over onto our clients and horses. When passion is high, the long hours and dollars spent feel worth every minute and every penny. Passion is the true currency of successful horse professional. Fortunately, most of us have passion in spades.- That is, until we don't. Here are a few quick tips to help you progress towards your goals and keep your passion strong....More

I own and run a one-woman lesson and training barn and I'm looking to bring on a new barn manager/secretary. What suggestions do you have for transitioning clients from dealing with myself (for scheduling, billing, etc.) to this new person? - Denise...More

From marketing cornerstones like Branding and Value Propositions, making your website a more successful marketing tool and a bunch of How-to's on Email Marketing, Internet strategies, Content marketing, Social Media and more....More

Equine Assisted Activites and Therapies - EAAT Programs have unique business models and different needs than other horse businesses. In these webinars we cover Board Building, Fundraising, Recruiting and Retaining Volunteers, Website Tips, Mapping out your business model and more!...More

Accounting, Taxes and Bookkeeping tips for Horse Professionals. Top experts cover the latest tax laws, setting up and saving time on Quickbooks, Reducing your chances of of an Audit and strategies for using financial reports and the tools on the Equestrian Professional website to improve your business....More

Jack Nash is multifaceted hunter/jumper horse professional and the founder of Pegasus Productions a Horse Show Management Company. Jack's horse show team experience includes working at nearly every position from running the back gate to managing the entire show. He works both with grassroots entities such as IEA and elite event producers such as The Split Rock Jumping Tour. Because he has participated both in the ring and behind the scenes at such a wide range of events, Jack brings a unique perspective to horse show and event management....More

Performance is a passion for Dr. Jenny Susser. With a doctoral degree in Clinical Health Psychology, specializing in Sport & Performance Psychology, Dr. Jenny is a New York State licensed psychologist, a Certified Mental Performance Consultant with the Association for Applied Sport Psychology, and a member of the USOC Olympic Registry, the highest distinction a Sport Psychologist can obtain in the United States. A former high performing athlete, Dr. Jenny was a four-year All-American swimmer and then assistant coach at UCLA, a Pac-10 Champion, swam on two national teams, and competed at the 1988 Olympic Trials. ...More

John Blackburn has over 30 years of experience. He  founded Blackburn Architects in 1983 and  is a renowned worldwide leader in the design of healthy and sustainable equestrian facilities, John's projects range from polo barns and thoroughbred-training facilities to therapeutic riding centers and private ranches.  As a site designer he has created plans for the Virginia Horse Center, the Washington International Horse Show, the University of Maryland and more. John has carefully trained his staff in the active principles of passive design to encourage animal safety and sustainable facilities....More

Marnye Langer is a life-long equestrian and Langer Equestrian Group's Chief Financial Officer. In addition to an MBA, Marnye earner the highly esteemed Certified Insurance Counselor and Agribusiness and Farm Insurance Specialist. Marnye is a USEF R- rated Judge for Hunters, Jumpers and Equitation, serves as a Director of the USHJA Foundation, and is past president of the Los Angeles Hunter Jumper Association.  Besides understanding the needs of horse owners, as the daughter of a professional horseman Marnye understands the needs of today's horse professionals. She also works with clubs, associations, and horse show organizers. Her unique background and breadth of experience make her one of our most popular guest speakers.  ...More

Barbra Schulte is an award winning professional who was inducted into both the Cowgirl Hall of Fame and the recipient of the prestigious National Female Equestrian of the Year award. She is a popular author and certified LGE Performance Coach. Her work in equestrian sports performance has brought remarkable results for many riders and trainers....More

Chad Mendell is the Co-Founder of Equestrian Social Media Boot Camp and the Co-owner of Equiseen a marketing company that works specifically within the equine niche. He has authored more than 300 articles and produced nearly 200 educational videos. Over the years, he has worked with companies such as Pfizer Animal Health, Intervet, Merial and Bayer Animal Health to launch new products and educational projects. Chad also writes and speaks on marketing and business topics for the top horse professional associations such as the American Equine Trade Association, United Professional Horseman's Association, and the American Horse Publications....More

Julie Fershtman, an Equity Shareholder with Foster Swift, is widely recognized as one of the nation's leading counselors and litigators in Equine Law. Her law practice crosses all equine breeds and disciplines and serves stables, industry professionals, associations, businesses, show management, insurers, trainers, equestrian athletes, and "celebrity clinicians" across the United States. She is highly experienced in handling a wide variety of disputes frequently encountered in the equine industry, including business conflicts, contract disputes, personal injury, sales disputes, partnership disputes, and numerous others. She also drafts contracts involving equine transactions with the goal of helping her clients avoid disputes. Her expertise includes business litigation, fraud litigation, and insurance litigation…...More