Horse Business and Equestrian Career Growth

We recently re-mastered this video. It only takes 20 minutes to watch it! So you will get the information you need quickly. This webinar discusses key strategies horse professionals can use for identifying and developing complimentary income streams. If you are looking for ways to add income to your business this webinar is a must!...More

This members only event is our first Class and Coach session. The format will enable all attendees to interact via live video or in the chat room. Creating a strategic plan for your horse business reduces stress and saves time and money. It makes sure your business is equipped to navigate the current business climate and poised to capture opportunities. Below is an outline of the elements we believe are essential to a successful strategic plan for horse professionals....More

Conducting a SWOT Analysis is an important part of strategic planning. It is also a useful tool in helping you to uncover your competitive advantage.Use this online worksheet to complete a SWOT Analysis of your horse business. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It is easy to complete. Just scroll over the sections for explainations and questions to guide you through....More

Here is the replay of the first session for our Course & Coach - 8 Proven Ways to Create Winning Marketing Results for Your Horse Business. In this session we discussed Branding, Value Propositions, Customer Segments and Marketing Messages....More

In this two-part article series and corresponding webinar courses, we provide choices for both brevity and depth to help you improve your marketing. In the first article we discussed Branding, Value Propositions, Customer Segments and Marketing Messages. These are the topics we will cover in more depth in the first group coaching session. More details on that below. Now, let us gets cracking on the final four of the eight strategies that improve marketing results....More

In part one of this two article series, we discuss four foundational marketing elements and why they matter. These include your brand strategy, value propositions, target market (ideal customers), and marketing messages. In our corresponding webinars, we go deeper into the how-to aspects of each element. In this two-part article series and corresponding webinar courses, we provide choices for both brevity and depth to help you improve your marketing....More

Over the years, I've learned many marketing philosophies, gained a lot of experience and created my own blended approach to horse business marketing. However, I find that at my core is a thought process that I learned about 10 years ago from Jay Conrad Levinson, during a Guerrilla Marketing Coach Certification Course. It is called, The 7 Sentence Marketing Plan....More

A written business plan brings together the strategies and information you need to run your business. Most horse businesses do not operate from a written plan. In fact, few equine professionals will create a business plan unless a lender requires one from them. However, there are many reasons why a business plan is one of the most important documents you can create for your business. A few of the benefits of creating a business plan include.....More

There is more to marketing than social media. If you have posting fatigue, maybe it's time to look outside the algorithm. The purpose of this e-book is to help you increase the size of your marketing toolbox. In its pages you will find quick descriptions of dozens of impactful marketing tools and strategies. The 150 Equestrian Marketing Tools and Jewels Ebook is available to all members. It is designed to work with our 7 Step Marketing Plan. With over 150 Marketing Tools and Strategies that really work for people in the horse business you are sure to get a lot of use out of this book! Use it with our Equestrian Marketing Workbook which includes 2 easy to use Marketing Calendars and a Marketing Checklist....More

As an equestrian business owner your answers to two questions essentially determine the success of your equestrian business. 1. Who are my ideal customers? 2. What do I have to offer them? The best way to answer these questions is to determine and develop your customer value proposition. A strong customer value proposition is perhaps the single most important thing your business can have. It is absolutely essential to...More

In our last horse business tip, we gave you a template for collecting high quality, deep testimonials. This tip, we are discussing how to use this type of testimonial to build offerings that provide more value to your clients and to your own business. It's a win/win. Real life examples are always helpful when learning how to apply a business or marketing strategy. We used our "Deep Dive Testimonial" formula when we were creating a website, pricing strategy and marketing plan for an equine sports therapy business. Here is what we learned together....More

While we can be hesitant to ask for them, everybody knows that testimonials are important marketing assets. They can be used on multiple marketing channels and materials. From your website and Facebook Page to brochures, pricelists, advertisements and more, well placed testimonials build trust, help current and potential customers connect with the value you provide and facilitate the decision-making process. This is important for both gaining new customers and for affirming your current clients' decision to do business with you. But that's not all. The right kind of testimonials can give you game-changing insights into what your clients value about doing business with you....More

Successful pricing strategies go hand in glove with well thought out offerings. When your offerings and pricing are right for your unique horse business, the result is client delight and a healthy business that is alignment with your career goals. This webinar will cover lots of examples to help you identify ideas and strategies that are a good fit for your business. Additionally, we will be providing our members with workbooks and a special office hours session to provide even more options to support for your success....More

Let's talk about the important role that passion plays in your horse business. Here are 6 tips for building passion in your customers. 1. Lead by example. In order to build passion in others you must keep your own passion strong! And don't be afraid to share your dreams and goals with your clients. Excitement is contagious. If the day-to-day struggle of running your business has turned you sour, it's time to...More

Core motivation questions are designed to help individuals explore and understand their inner drivers, desires, and the factors that inspire and energize them. These questions or variations thereof can be used to help you and your clients better understand their motivation. They can be used in one-on-one mentoring or goal setting sessions or to simply get to know a client better. Here are some ideas to get you started....More

One of the most important marketing tools that you have is right between your ears. How you think about and communicate with your clients is foundational to successful marketing. In this Quick Win, you'll learn how to use Equestrian Professional's Customer Empathy map to help you step into your customers' shoes and develop a deeper understanding of their needs and motivations. This is impactful because it will improve your communications across the board. Whether it be a quick social media post or an important one-on-one conversation....More

During a well run meeting all the talking points that need to get covered do. This makes it sound so easy. But in reality, good meetings take practice. This cheatsheet gives you a format to run your meeting as well as some helpful scripting around meeting challenges - like what what to say when a client is unhappy and how to keep the meeting moving forward....More

Knowing the lifetime value of different types of equestrian clients and different customer journeys is key to the longterm success of your horse business. Take a moment to watch our video tip and then play with a few different scenarios on the calculator. Have fun with it....More

Watch this short video to see an example of how to use the Horse Business Break Even Analysis Calculator. Break Even Analysis refers to the point in which total cost and total revenue are equal. A break even point analysis is used to determine the number of units or dollars of revenue needed to cover total costs i.e fixed and variable costs....More

Remember the saying, "It's never too late to start.... a budget." No? That's because I might have changed the ending just a bit, but you know what? It's true. There is no rule that says you can only do a budget at the beginning of the year, or that you can't change a budget once it is created. Nonsense. Now, is the perfect time!...More

This calculator helps you make facts based decisions about buying and selling horse. Including identifying peak value, ideal price and how commissions affect your profits....More

Buying and selling horses can be complicated. Many things go into the decision making process - talent, suitability, emotions, timing, marketing and more. With all this going on it's easy to lose track of the financial piece. Use this calculator to help you price sales horses, do projections on prospects, identify peak value and the best time to sell....More

Watch this video and in 2 minutes you'll know how to set up and use our custom horse business marketing calendar and start getting the results you want from your marketing. Learn how to use an Equestrian Professional Marketing Calendar to improve your horse business....More

Equestrian Professional's Online Marketing Calendar tool enables you to easily create and implement an investment approach to marketing your horse business. Taking an investment approach to marketing simply means you look at your marketing as an investment and require each strategy to make a decent return on your efforts and money spent in order to use it again. This marketing calendar lets you examine the ROI - Return on Investment of your marketing dollars so that you can get the highest return....More

This online calculator will help you catch cash flow crunches before they happen. It will enable you to more accurately (and accuracy is important when it comes to cash) forecast the times you will have the most cash available so that you can maximize it!...More

One thing that is super helpful when planning your upcoming show season is being able to provide clients with an estimated budget. Use this handy pre-filled calculator to estimate show expenses for both yourself and your clients. Know your optimal numbers for each show and how that effects both the affordability for your clients and your businesses profitability.....More