Horse Business Courses, Guides, and Quick Wins

Here is the replay of the first session for our Course & Coach - 8 Proven Ways to Create Winning Marketing Results for Your Horse Business. In this session we discussed Branding, Value Propositions, Customer Segments and Marketing Messages....More

There are ultimately only two reasons why businesses fail - 1. They are not profitable enough. 2. They have cash flow problems. Often, since cash flow and profitability affect one another, horse businesses suffer from both of these ailments. The IMPORTANT thing is to identify the main source so that you fix the right issues. In this course we will help you identify common horse business cash flow issues and help you fix them. In most cases, fixing cash flow issues will also improve profitability, So, this is a great place to start!...More

Successful pricing strategies go hand in glove with well thought out offerings. When your offerings and pricing are right for your unique horse business, the result is client delight and a healthy business that is alignment with your career goals. This webinar will cover lots of examples to help you identify ideas and strategies that are a good fit for your business. Additionally, we will be providing our members with workbooks and a special office hours session to provide even more options to support for your success....More

This members only event is our first Class and Coach session. The format will enable all attendees to interact via live video or in the chat room. Creating a strategic plan for your horse business reduces stress and saves time and money. It makes sure your business is equipped to navigate the current business climate and poised to capture opportunities. Below is an outline of the elements we believe are essential to a successful strategic plan for horse professionals....More

In this easy and fast excerpt you will get an inside look at how we develop and write value propositions when working one-on-one with one of our members. Allie Youngren of Colordrop Farm lets you take a look inside the process and provides you with valuable insights that will give you more clarity and save you time...More

Here you will find the workbook we created to accompany the webinar, "Equine Emergency Planning and Disaster Preparedness for Horse Professionals." In it you will find overviews, checklists and worksheets to help you with accessing and managing risks. You will find things like a "Water Math" planner and more!!...More

Over the years, I've learned many marketing philosophies, gained a lot of experience and created my own blended approach to horse business marketing. However, I find that at my core is a thought process that I learned about 10 years ago from Jay Conrad Levinson, during a Guerrilla Marketing Coach Certification Course. It is called, The 7 Sentence Marketing Plan....More

A written business plan brings together the strategies and information you need to run your business. Most horse businesses do not operate from a written plan. In fact, few equine professionals will create a business plan unless a lender requires one from them. However, there are many reasons why a business plan is one of the most important documents you can create for your business. A few of the benefits of creating a business plan include.....More

There is more to marketing than social media. If you have posting fatigue, maybe it's time to look outside the algorithm. The purpose of this e-book is to help you increase the size of your marketing toolbox. In its pages you will find quick descriptions of dozens of impactful marketing tools and strategies. The 150 Equestrian Marketing Tools and Jewels Ebook is available to all members. It is designed to work with our 7 Step Marketing Plan. With over 150 Marketing Tools and Strategies that really work for people in the horse business you are sure to get a lot of use out of this book! Use it with our Equestrian Marketing Workbook which includes 2 easy to use Marketing Calendars and a Marketing Checklist....More

Core motivation questions are designed to help individuals explore and understand their inner drivers, desires, and the factors that inspire and energize them. These questions or variations thereof can be used to help you and your clients better understand their motivation. They can be used in one-on-one mentoring or goal setting sessions or to simply get to know a client better. Here are some ideas to get you started....More

This month's Quick Win is designed to help you do a roll call for your support team roster. Use our handy list to see where your team is solid and where you might need to build a "deeper bench."...More

Social media, whether it's Facebook, X, Instagram or one of the many other platforms, can be very effective when it comes to marketing your horse business. However, as professionals, we must realize social media is a tool, not a strategy. In order to gain the most from that tool, we must use it correctly to execute our strategy and to achieve our goals. If you've been using social media to market your horse business but haven't seen the results you've hoped for or just aren't sure of the direction you should be taking going forward, it might be time to sit down and audit what you've been doing. An audit will only take a few minutes, but it will give you an overview of what your strategy has been in the past, and if that aligns with the goals you want to reach in your business....More

Use this handy Cheat Sheet to help make your brand shine....More

Brand personality is an integral part of branding and is typically developed as part of the brand strategy. Brand personality traits refer to the human-like characteristics and qualities that a brand exhibits to connect with its current customers and target audience. These traits help shape the brand's identity, differentiate it from competitors and guide brand messaging. Take a moment to select the traits your horse business values. It is helpful to pick two to three traits. Here is a list of brand personality traits to help you define your barn's brand identity and your brand integrity....More

One of the most important marketing tools that you have is right between your ears. How you think about and communicate with your clients is foundational to successful marketing. In this Quick Win, you'll learn how to use Equestrian Professional's Customer Empathy map to help you step into your customers' shoes and develop a deeper understanding of their needs and motivations. This is impactful because it will improve your communications across the board. Whether it be a quick social media post or an important one-on-one conversation....More

In this Quick Win we take you step by step through both the principles and process of completing a SWOT Analysis. When you want to engage in strategic growth the first step is conducting a SWOT Analysis. Simply listen to the webinar and fill out the provided worksheet as you go. Feel free to pause the webinar whenever you like. The total play time is only 21 minutes. And, yes! You can get a first draft SWOT Analysis done in that amount of time. Should you decide to take this Quick Win further, you will also find information about where and how you can use your SWOT as a starting place for other important business planning operations....More

Cash flow problems are one of the most common reasons equine businesses struggle. Here is a common scenario that most every horse professional has faced and yet, few know the potential cost. This Quick Win takes only five and one half minutes to watch but the principles will stay with you for a lifetime! We'd love to know what you think....More