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Running a Financially Successful Horse Business - Top Resources to Make Your Horse Business More Profitable
"I'm a great believer in luck and I find the harder I work, the more I have of it." - Thomas Jefferson
This department is specifically for horse professionals who want to find meaningful information, tools and resources that will help them run their businesses more easily, profitably and successfully!
Making your horse business more profitable is not just about finding problems and fixing them. It is about discovering what is optimal for you and your business.
Who is your ideal client? What's the best price to charge? What's the most profitable number of horses to take to the next horse show? Should you hire more help? What if it's just a cashflow issue? It is the right answers to questions like these that ultimately lead to success.
The truth is .... You need to make sound decisions for your horse business in order for it to be profitable but you can't afford to spend time strapped to your desk!
Our profitability tools, webinars and workbooks help you to quickly obtain the information you need to make the best choices for your horse business!
We Are Here to Support Your Success
You'll find additional tools, templates, and training below and throughout the site to support your progress. And when you need guidance, join us for Monthly Group Coaching Sessions or schedule a Private Consulting session for personalized support.
We're here to help you build a business that reflects your excellence with horses—and creates the success you deserve.
Cash flow problems are one of the most common reasons equine businesses struggle. Here is a common scenario that most every horse professional has faced and yet, few know the potential cost. This Quick Win takes only five and one half minutes to watch but the principles will stay with you for a lifetime! We'd love to know what you think....More Cash flow problems are one of the most common reasons equine businesses struggle. Use the questions below to identify and correct problem areas in your horse business....More It is with more and more frequency that horse professionals are asking us how to get their clients to pay on time and sometimes get paid pay at all. Here are a dozen or so quick tips to help you get paid. We hope you will all add your own comments i.e. what's working for you and any suggestions you may have for your fellow members in the comment area below....More We recently re-mastered this video. It only takes 20 minutes to watch it! So you will get the information you need quickly. This webinar discusses key strategies horse professionals can use for identifying and developing complimentary income streams. If you are looking for ways to add income to your business this webinar is a must!...More Working with horses is incredibly rewarding. In fact, the intangible benefits are so great many horse professionals overlook the financial end of their business. However, without a profit a business can't survive....More The concept of Breakeven is important because until you reach breakeven, your business is actually costing you money - not making you money. However, once your business has reached breakeven, each incremental sale (or a portion of it) becomes profit....More We get a lot of calls from horse professionals who want help writing or executing their business plan. Here is the most important thing we want you to know right now. In order to create and implement a successful business plan, you must have a business model that works. Find out what makes different horse business models successful and how to improve yours!...More This members only webinar will focus on how to write and use a business plan for your horse business. And, while it will be geared towards stable owners, all horse business owners i.e. instructors, breeders, trainers and professional riders will benefit from learning this step-by-step, time saving approach to writing a business plan. It doesn't matter if you have been in the horse business for years and have never gotten around to writing your business plan, or your plan is in need of an update, or you are starting a new business - the skills you will learn at this members only class will help you improve your business now and for many years to come!...More Most of us who have been in business any length of time, have a working knowledge of tangible assets i.e. things like your truck and trailer, horses, tractors, land, farm buildings and other things that show up on your balance sheet. But, did you know that according to Mary Juetten of Forbes Magazine, Non-tangible assets are over 80% of the average business' value.- And, from our experience working in the horse businesses, while financial deficits or surpluses are the ultimate reason for failure or success, they are rarely the root cause. Intangible assets like trust, talent and expertise, business model, relationships and goodwill make up the lion's share of your business's value. You can't succeed without intangible assets because they not only help build the tangible ones, they hold your business together! During these two webinars we are going to guide you through developing and managing both intangible and tangible assets....More Join us for this special event taking place immediately after the open webinar. We will take you through a step by step process to help you BOOST your profits....More
data-page_number="2214"Quick Win -Cash Flow
data-page_number="747"Horse Business Cash Flow Quandaries - 12 Questions to Help You Identify and Address Cash Flow Problems
data-page_number="600"Is Your Horse Business Feeling the Squeeze? 15 Tips for Getting Paid
data-page_number="537"Webinar: Income Diversification and Development for Horse Professionals
data-page_number="566"Breakeven or Bust! Knowing Your Breakeven Can Keep Your Horse Business Right Side Up!
data-page_number="1846"Webinar:The Critical Differences Between Horse Business Plans and Horse Business Models
data-page_number="1896"Webinars: Harnessing the Power of Intangible Assets in Your Horse Business and Building and Mangaging Tangible Assets
data-page_number="1521"Webinar: Members Session Horse Business Profit Booster Step-by-Step Guide
As we continue into 2025, interest rates continue to be problematic even though economic growth is slowing there is still uncertainty about when (and if) the Fed will cut rates. Although, the hope is that this will happen later this year. With this optimism may come thoughts of possibly building that indoor arena, or purchasing a new piece of equipment, or getting a new horse. Since most of us aren't swimming in cash right now, the next step is to decide on a business loan and what steps need to be done to secure that loan. The first step in securing any kind of loan is to get your financial house in order....More
data-page_number="1779"Credit Card Truths for Horse ProfessionalsPretty much every horse business owner has credit cards. You might use them to reserve stalls and hotel rooms for horse shows, to pay the feed bill, the veterinarian or any number of products and services we use for our businesses. Mostly, credit cards make our businesses easier to run. Sometimes, they even help us to continue to operate smoothly during short periods of insufficient cash flow. However, there are a couple caveats. Pay your statement in full each month and don't get stuck on the minimum payment. Credit card savvy folks know it's best to pay the statement balance in full each month (in order to avoid paying interest -- plus, your available credit effects your credit score.) But few of us really know just how much it costs us, if we end up just paying the minimum payment. So, let's find out!...More
This members only webinar will focus on how to write and use a business plan for your horse business. And, while it will be geared towards stable owners, all horse business owners i.e. instructors, breeders, trainers and professional riders will benefit from learning this step-by-step, time saving approach to writing a business plan. It doesn't matter if you have been in the horse business for years and have never gotten around to writing your business plan, or your plan is in need of an update, or you are starting a new business - the skills you will learn at this members only class will help you improve your business now and for many years to come!...More
Secured loans, unsecured loans, revolving loans, short-term loans, long-term loans - and the list goes on and on. Sometimes it's enough to make your head spin! Instead of trying to fit within the definition of these terms, you should concentrate on identifying what parameters you need for your business loan, and then finding the loan that fits the criteria you have identified....More
data-page_number="1410"Beware the "FAKO" Score When Finding the Right Horse Business LoanOne of the considerations to think about when going for a loan is the status of your credit rating. A little known fact is that there is more than one credit-scoring formula....More
data-page_number="1707"The Top 4 Horse Business Financial Reports - Part 1 The Profit and Loss StatementWe all have keeping our books up-to-date on our "To Do List." Usually it's right behind the 99 other things we have to do at the barn. So, it may take a bit of convincing to move that chore up the list. Like anything we do, there has to be a value in the effort. When we understand the power of the knowledge we can obtain from our books it can totally change our priorities and provide us with the motivation we need to take action. Here are the top four reports that will help you make better decisions for your business:...More
data-page_number="1712"Why Are Horse Business Bookkeeping Reports Invaluable? - Part II The Balance SheetIn this series of articles we discuss the four most important financial reports to understand and use in managing your horse business. The four reports are:· Profit & Loss Statement (also known as an Income Statement) Balance Sheet Accounts Receivable Report Cash Flow Report In our first article we discussed the Profit and Loss Statement. In this article we will discuss the Balance Sheet. The Balance Sheet is a snapshot of the business. It is a powerful indicator of the health of a business. It uses the following equation. ASSETS = LIABILITIES + OWNER'S EQUITY...More
data-page_number="1721"The Top 4 Horse Business Financial Reports Part 3: How to Use Your Accounts Receivable ReportOne of the four important reports that you can use to keep informed about your business and to make good business decisions is the Accounts Receivable (A/R) Report. The A/R Report shows that you've made the sale, but not received the payment yet and lists the balance owed to you. This is generated from the bills for the lessons given, the horse shows attended, the breeding done, the vendors paid on behalf (blacksmith, vet), board, or supplies given (medical care, meds, supplies) to your customers. When you create an invoice and send it out for payment, this populates the list. The setup of the report gives you how long those unpaid invoices have been due to you. This is called "Aging" and is usually set up from the date due on the invoice. The report shows the breakdown in increments based on the number of days due. The most common is:...More
data-page_number="1744"The Top 4 Horse Business Financial Reports Part 4: Cash Flow AnalysisThe final article in this series helps you to understand the importance of Cash Flow Analysis. This report is the listing of cash in and out of the business. It's the "reality pinch" to the "it's gonna be" of the Profit & Loss Statement. Cash Flow is more concerned with the timing of the business activity, whereas the P&L is more concerned with the end game....More
Susan in Ohio asked - What are some ways to diversify the boarding business to make it more profitable without having a public riding lesson program? - Dear Susan, Thank you for a great question. There are several very important things to consider when it comes to diversifying and while it may be tempting to take short cuts and try new ideas prior to testing them -- I highly encourage you to...More Susan in Ohio asked - What are some ways to diversify the boarding business to make it more profitable without having a public riding lesson program? - Dear Susan, Thank you for a great question. There are several very important things to consider when it comes to diversifying and while it may be tempting to take short cuts and try new ideas prior to testing them -- I highly encourage you to test your ideas on paper first! Here are some basic guidelines that you can use to identify diversification opportunities and a few examples to give you some ideas for your boarding stable....More This checklist contains over 60 income stream ideas and options that you can use as is or to help stimulate your own brainstorming session!...More One of the most important steps to developing additional income streams is to successfully intergrate them into your business. Use this chart to help you identify cross promotion opportunities and...More Use this online tool to develop new profit centers in your horse business. This tool helps you to compare horse business ideas and offerings in order to select the best strategy for your business and to determine which potential revenue streams are worth investigating further....More Sixty income generating ideas for Horse Trainers, Boarding Stables, Instructors, Sales Barns & Breeders too! This list will stimulate your creative juices and help you put a little more punch in your profitability....More
data-page_number="1194"Horse Business Q&A - How Can a Boarding Stable Diversify Their Income?
data-page_number="532"CHECKLIST: 60 Income Diversification Ideas For Horse Professionals
data-page_number="531"Horse Business Income Diversification Chart
data-page_number="502"Equestrian Professional Income Diversification and Profit Comparison Worksheet
data-page_number="498"60 Income Diversification Strategies for Horse Professionals




