Horse Business Profit Booster: Key Steps to Increase Profitability

 This webinar replay covers critical keys to running a stronger more profitable horse business. It includes evergreen strategies and examples from real-life horse businesses that withstand the test of time. You can listen (like you would to a podcast) or watch the slide presentation. 

• Brief welcome and housekeeping notes

• Purpose of the webinar: boosting profitability using tools and calculators

• Overview of webinar structure

• Introduction of workbook: supplemental material with links, insights, and tools

• Importance of identifying hidden profit leaks

• Common areas horse businesses lose money or miss profit opportunities

• Using "quick checks" and “what if” scenarios to spot improvements

• Reminder: Even experienced members may be underutilizing existing tools

• Ask: Are issues due to prices, expenses, or both?

• Understand the difference between fixed and variable costs

• Concept of “magic numbers” for optimal number of horses and expense balancing

• It's not about size—it's about strategic balance

• Explanation of the cash flow worksheet

• Profit & Loss statements can be misleading

• Two core reasons businesses fail:

  1. Lack of profitability

  2. Inadequate cash flow

• Importance of managing both metrics for sustainable operations

• Were you undercapitalized at startup?

• Why knowing this matters for planning and growth

• Impact of reinvestment and growth timelines when funding is limited

• Is your business the right size for your life and resources?

• Do you have the right customers?

• Are your customers valuing what you offer—and is it something you can sell?

• Aligning your value with what customers are willing to pay for

• Is your business model holding you back?

• Case Study: Xerox – from selling to leasing

  • Why this historical shift is relevant to equine businesses

• Encouragement to think creatively about delivery models, pricing structures, and service offerings

• Use the webinar workbook to revisit key concepts and apply tools

• Review and utilize linked calculators and tools

• Assess your own business using today's steps

• Consider joining group coaching or consulting sessions for deeper support

• Open floor for live or pre-submitted questions

• Final thoughts and encouragement

• Reminder of support options available through Equestrian Professional