| Equestrian Professional.com - The Horse Business Site

Address Complexity With Clarity

The horse business is diverse and complex. Not only are there a wide variety of business models, for example; boarding stables vs sales barns, show barns vs non-profits, lesson programs vs breeding operations, but different businesses are at different stages.

Expand Perspectives and Deliver the Right Resources

At Equestrian Professional we see diversity as a good thing. Our members benefit from each others perspectives. We also see the importance of delivering the right resources for your business stage and business model. Here are a few commonalities we have found in different stages and some of the ways we seek to deliver value to each and every member.

Dreaming and Planning

The dreaming and planning stage of your equestrian career and business can happen before you make the transition from being an amateur to a professional rider. Or it can happen when you make the decision to stop being a regular “civilian” to become a horse business/barn owner. These aren't just business decisions, they are a starting place from which you are about to make big changes in the course of your life.

The dreaming and planning stage can also occur multiple times during your career as you achieve and then reset your equestrian goals and/or physically expand your business i.e. purchase new horses, equipment, your own property or increase your staff.

Our aim is to provide you with the tools and insights to help you navigate the crossroads that are common in the Dreaming and Planning Stages. As a member of this site you can learn from the experience of others who have been where you are. You'll also find our custom horse business calculators invaluable for the projections calculations that you'll need to make the best decisions possible.

New Horse Business

New Businesses

Like most new businesses this stage of your horse business will be challenging financially and physically. Your focus will be on growth, growth, growth! And, somehow managing expenses while you get there. The main key to making it through will be your ability to manage your resources (especially your expertise) well, your ability to identify and attract the best customers for your unique business. During this stage, your ability to market yourself and your business well will be absolutely critical to your success.

We are experts at helping horse professionals find authentic and effective ways of marketing themselves and their businesses. You will find an enormous amount of marketing resources on the site. These resources will give you a jump on learning some of the intangible, soft marketing skills like clarifying your brand message. You'll also get tools that will develop your tangible, hard skills like how to write and implement a great marketing plan – super fast.

Established Horse Business

Established Businesses

Many of our members have well established businesses and equestrian careers. At this stage (if you did the New Business stage right) your business will be on track to grow mostly through word of mouth. Your marketing communications will shift from marketing yourself towards maintaining relationships with clients and colleagues and selling more specific products or services like one or two available stalls or horses and/or stud fees.

At this stage, you'll likely find yourself, thinking about keeping your clients moving forward, hiring additional help or expanding your current offerings while not working yourself into the ground. Horse business owners at this stage are typically more than ready to increase their focus on profitability and sustainability.

What we most often provide established horse business owners with are strategic ways to improve your systems to increase profitability, keep attaining your career goals and prevent burnout.

Barn Teams

Committed Barn Teams

While some horse professionals are solopreneurs, there are also those who have well developed teams. For example, a show barn that has a barn manager, trainer, assistant trainer and grooms or an equine therapy program that has multiple key volunteers. After working with many horse business owners over the years, we have found that it is critical that each and every person on “the team” is on the same page. When it comes to the customer experience, the integrity of the business and especially, the direction of the business your team needs to be 100% on board.

In order to help you and your team maximize your collective abilities, we provide group memberships that enable you to join as a barn and have multiple log-ins so that you can both unify your team and assign tasks to your team members so that your business runs more smoothly and the stuff that keeps you up at night, actually gets done!

Members Only Resource and Support System

Equestrian Professional is a private members only resource and support system for professional equestrians who want to build more profitable businesses and maintain successful equestrian careers.

Imagine a place where you can gain insights from experienced professionals and experts who truly understand the horse business, enjoy VIP access to a unique support system designed specifically for horse professionals. Plus, you'll get immediately useful resources in our premium members area like custom horse business calculators and tools designed to help you streamline complex decisions and get better outcomes for your business.

It doesn't matter if you're just starting out, or you're a well established owner with years of experience. A membership at EquestrianProfessional.com will show you how to attract the best customers, make more money, retain clients, inspire loyal staff, stay on track to achieve your equestrian career goals, and most importantly help you keep your business running smoothly so you can enjoy your life as a horse professional.

Here is a summary of the tools and resources that are available to you as a Member followed by information about our Private Consulting services.

Member Library E-books, Downloads, Guides and Articles

We'll help you achieve your equestrian career goals, attract the best customers, improve profitability, get more done, deal with difficult clients, price your offerings, market your business, create a budget and many other essential topics! Our contributors bring you essential information and share their expert knowledge of the following fields - Equine Law, Horse Business Insurance, Accounting and Tax Laws, Equestrian Sports Psychology, all types of Marketing (including Social Media), Equine Syndicates, Rider Sponsorships, Stable and Lesson Program Management. Career insights from well known, successful horse professionals and much more!

Expert Led Equine Business Webinars & Training Programs

Regularly scheduled live webinars and group coaching sessions. We cover topics most relevant to horse professionals. From equine law to social media marketing and from sports performance to profitability, we help you stay up-to-date and on track to keep your business and career moving forward! Easily attend from your phone or computer. Members receive VIP access to personally interact with our speakers during live events. Plus as a Premium Member you'll gain access to our entire webinar library (100+ hours). Listen anytime, from any device.

Custom Horse Business Calculators

These aren't just any calculators. They are custom designed for horse business owners like you. They'll help you with horse purchases and sales, barn budgets, employee costs, buying equipment, financial projections and dozens of other tasks on-the-go! Quickly check profit margins, create a budget, analyze your prices, and more. Our online tools are invaluable when you need to create a new plan, make an important decision or check the health of your business.

How-To Tutorials

You can watch our videos or follow our Fast Track step-by-steps and Quick Wins to easily learn how to use the tools on the site and complete business tasks like performing a break-even analysis (in minutes) to writing a business and/or marketing plan. Get more done. Faster!

Start-up Resources

We provide the help you need when starting (or thinking of starting) a horse business or turning professional. Taking “the leap” is a big decision and due to the high overhead and career demands most horse professionals have to grow their business quickly. Charting your path to success first can make all the difference.

Business and Marketing Downloads

You'll find a treasure of time savers and traction gainers in the members only download library including: Assessments, Checklists, Marketing Calendars, Business Plan Templates and many other tools designed specifically for horse professionals that will save you hours of desk work.

Equestrian Sports Performance Tools

Keep riding, training, teaching and competing at your best. Rider assessments, goal setting sheets, webinars with some of the equine industries most successful professionals and more. You can use our sports performance downloads for yourself and with your students.

Customizable Forms and Checklists

Get assets related to policies, releases, horse sales, boarding, lessons and customer satisfaction. You can use these tools "as is" or customize to your specific needs.

Member Success Stories

See highlights of what's working and creating success in a variety of horse businesses from virtually every breed and discipline and all over the world. Learning about what horse professionals are doing in other parts of the world, different business models and disciplines can give you interesting pieces to the horse business "puzzle" you might not have a chance to see without access to this site. We'd love to feature you next!

Equestrian Professional Member Forums Quarterly Horse Business Review and Planning Sessions

Get support and advance your business each quarter by reviewing where you've been and where you want to go with your business, career and client goals. Working on your horse business in 90-day increments sets you up for success across many key aspects of your business. It's an ideal period of time to evaluate marketing results, the financial realities around growth, your key relationships, and your equestrian accomplishments. When these aspects work together a horse business becomes stronger and easier to run.

Horse Business Consulting

Private Coaching and Consulting Services

Membership gives you the framework - private support options add precision and momentum. Get support as needed through a private session, custom coaching package or our consulting services.

Curious about how coaching can support you? At this time, our annual members receive one 30 minute complimentary equestrian business coaching session that they can use at any time during their membership. This benefit is available to our annual members immediately upon joining. Every year you are a member, you are eligible to receive a complimentary private consulting session.