Best Line Up Ever! Equestrian Professional’s 2011 Horse Business Seminar Schedule August - December | Equestrian Professional.com

When you get, give. When you learn, teach.
~ Maya Angelou

Equestrian Professional's monthly horse business seminars help horse professionals grow healthier, more profitable businesses and support them in achieving their equestrian career goals.

We address the topics and issues that face today's horse business owner. From surviving the current economy to navigating new media, our seminars help horse professionals find relevant answers and time saving solutions.

Our mission is to provide education of value to the equine business community as a whole and to provide invaluable information, resources and support to our members.

Because of this, we work hard to bring in the best speakers possible and we make the main lecture portion of our seminars (and text Q&A) available to all horse professionals free of charge. Each open seminar is then followed by a "Members Only" session.

During the "Members Only" session, Equestrian Professional.com members are provided with special "members only" information and tools to help them further benefit from the seminar topic. Members are also given an opportunity to interact directly with our speakers during the Members only Q&A and gain access to all our seminar replays so that they never miss a seminar and can review the seminars at a later date. (Our members also have access to The Horse Business Hotline and many other benefits.)

Below you will find the next few months of our 2011 Horse Business Seminar Schedule. We have an outstanding line-up of speakers and topics prepared and we are excited to share them with you. If you would like to learn more about our past seminars please click here for the entire 2011 Horse Business Seminar Schedule.

August 15^th - Sales Success - How to Improve Your Horse Business Sales Skills
Speaker: Jeff Johnson
Time: 5:00 pm Pacific 7:00 Central 8:00 Eastern
Format: Simulcast - attend via your phone or computer
Duration: 45 minutes
Summary: Jeff Johnson's former "day job" was to train mainstream business sales teams how to "sell better." His extensive experience as a "sales coach" involved training some of the worlds largest sales forces including such companies as IBM and Pfizer. As co-owner of Impulsion Unlimited Dressage Horse Sales, Jeff adapted these techniques for use in the horse world. Whether you are actively selling horses or simply want to grow your customer base, understanding the sales process is essential for your success. During this seminar Jeff will explain the key principles behind making "the sale" and share techniques for improving your own sales skills. This webinar will "translate" top mainstream sales practices into sensible applications for your horse business.

Members Session - Getting the Customers You Want - Qualifying Equestrian Leads: Time Saving, Profit Generating Tips
Speaker: Jeff Johnson
Time: Immediately following the open session
Format: Simulcast - attend via your phone or computer
Duration: 1 hour including Q&A
Summary: Sales success often comes down to timing and fit. Not every customer is a good fit for your business (or horse) and even if they are, they may not be ready to make a decision. If you are not sure where the customer stands, its hard to make the next move. This session will teach you how to identify the best customers and when they are ready to buy. These skills will not only increase your confidence (and success rate) they will improve your customers buying experience.

September 19^th - How Good Riders Get Good - A Lifetime of Insights With Denny Emerson
Speaker: Denny Emerson
Time: 5:00 pm Pacific 7:00 Central 8:00 Eastern
Format: Simulcast - attend via your phone or computer
Duration: 45 minutes
Summary: USEA Hall of Fame Inductee and author of "How Good Riders Get Good", Denny Emerson is a wealth of knowledge and one of the most respected horseman, (across all disciplines) in the equestrian sports community. He will discuss the cross roads and critical decisions that riders must make in their careers in order to truly become "good." This session will be open to both horse professionals and their customers. We expect it to be quite inspirational.

Members Session - Live Q&A and Personal Tips on Equestrian Career Planning
Speaker: Denny Emerson
Time: Immediately following the open session
Format: Simulcast - attend via your phone or computer
Duration: 1 hour including Q&A
Summary: This members only session will enable our members to engage in some "one on one" discussion with Denny about their own careers.

October 17^th - Horse Business People Problems and the Policies that Prevent Them
Speakers: Tonya Johnston and Elisabeth McMillan
Time: 5:00 pm Pacific 7:00 Central 8:00 Eastern
Format: Simulcast - attend via your phone or computer
Duration: 45 minutes
Summary: It's no secret that the tough part about the horse business isn't the horses. This lively seminar will discuss the people side of the horse business. Including, how to create policies that prevent problems to begin with and key communication strategies for building healthy, happy, lasting relationships with your customers.

Members Session - Dealing With It for Real - Submit Your Top Horse Business People Problems
Speaker: Tonya Johnston and Elisabeth McMillan
Time: Immediately following the open session
Format: Simulcast - attend via your phone or computer
Duration: 1 hour including Q&A
Summary: This special members only session will include discussion of real life situations that have been submitted as "case studies" for this seminar.

November 14^th - A Look at Recent Equine Lawsuits and How They Affect Horse Professionals
Speaker: Julie Fershtman, Attorney at Law
Time: 5:00 pm Pacific 7:00 Central 8:00 Eastern
Format: Simulcast - attend via your phone or computer
Duration: 45 minutes
Summary: There have been several recent equine cases whose rulings are of interest (and extreme importance) to horse professionals. During this webinar equine law expert Julie I. Fershtman will discuss the key issues (and the legal precedents these cases may set) and what horse professionals can learn from them.

Members Session - Horse Business Exposures and How to Better Protect Yourself
Speaker: Julie Fershtman, Attorney at Law
Time: Immediately following the open session
Format: Simulcast - attend via your phone or computer
Duration: 1 hour including Q&A
Summary: This session will take a closer look at some of the most common areas of exposure, the problems that horse professionals face and the steps that can be taken to reduce risk.

December 19^th - Rethinking the Horse Business 2011
Speaker: Elisabeth McMillan
Time: 5:00 pm Pacific 7:00 Central 8:00 Eastern
Format: Simulcast - attend via your phone or computer
Duration: 45 minutes
Summary: This popular seminar has become an annual event here at Equestrian Professional.com. It is our state of the industry address during which we discuss - the Economy, the Internet and the Horse Industry and how these three things are affecting horse professionals. Each year we bring interesting statistics, reports and food for thought. Sign up early for this one - it tends to fill up quickly!

Members Session - Top Horse Business Marketing Strategies for the New Year
Speaker: Elisabeth McMillan
Time: Immediately following the open session
Format: Simulcast - attend via your phone or computer
Duration: 1 hour including Q&A
Summary: Kick off the New Year with a BANG. This special members only session will cover the most effective horse business marketing strategies for 2012. From the cutting edge to the tried and true! This session will be packed with great marketing tips and tools. Tank up on rocket fuel and get ready to launch your horse business into a successful New Year.

Register for our next seminar today!

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