Free Webinars: The Role of Intangible and Tangible Assets in Horse Business Success
Most of us who have been in business any length of time, have a working knowledge of tangible assets i.e. things like your truck and trailer, horses, tractors, land, farm buildings and other things that show up on your balance sheet.
But, did you know that according to Mary Juetten of Forbes Magazine, “Non-tangible assets are over 80% of the average business' value.” And, from our experience working in the horse businesses, while financial deficits or surpluses are the ultimate reason for failure or success, they are rarely the root cause. Intangible assets like trust, talent and expertise, business model, relationships and goodwill make up the lion's share of your business's value. You can't succeed without intangible assets because they not only help build the tangible ones, they hold your business together!
During our next two webinars we are going to guide you through developing and managing both intangible and tangible assets.
The first webinar we will focus on intangible assets, the role they play in business success and how to actively use them. During the second webinar, we will look at tangible assets and tools for managing them. We will also show you how to connect your tangible day-to-day operations to the financial side of your business.
These webinars will help you gain the clarity needed to implement easy-to-use systems so that you can intentionally utilize both types of assets to build a stronger, more profitable horse business that supports your equestrian career goals.
The two live webinars are free to all horse professionals. The replays will be available for one week after the event and then, will only be available to our members. Sign up using the form below and we'll save you a seat for both!
| Webinar 1: Harnessing the Power of Intangible Assets Date: Monday July 30th, 2018 Time: 5:30 pm Pacific - 7:30 pm Central - 8:30 pm Eastern Place: Simulcast - attend via your phone or computer Speaker: Elisabeth McMillan |
Webinar 2: Building and Managing Tangible Assets Date: Monday August 27th, 2018 Time: 5:30 pm Pacific - 7:30 pm Central - 8:30 pm Eastern Place: Simulcast - attend via your phone or computer Speaker: Elisabeth McMillan |
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Members and Future Members of Equestrian Professional
One of the most important benefits of being a member of EP is that we understand how different the horse business is from mainstream businesses. Our members gain access to a proven system and collection of tools and resources specifically for professional equestrians that help you to unify your equestrian career and business goals so that you are able to build both a successful career and a profitable business.
