Webinar Replay: The Critical Differences Between Horse Business Plans and Horse Business Models

Topic: Horse Business Models vs. Horse Business Plans
Duration: 30 minutes
Speaker: Elisabeth McMillan 

We get a lot of calls from horse professionals who want help writing or executing their business plan.  There are also a lot of horse professionals who feel guilty because they are operating without a business plan.  Here is the most important thing we want you to know right now. 

You can't fix your business plan until you fix your business model.

If your business model is broken, no amount of planning or executing of plans will work. Moreover, no amount of marketing will work -  because either your marketing will fail to attract new customers or the customers you do attract won't make your business profitable. In fact, growing an unsuccessful business will often INCREASE your losses not decrease them.

If you want both a successful horse business and equestrian career, do not miss this webinar! Here is what you'll learn and why it's important: 

1. Find out what makes different horse business models successful and how to improve yours!

2. Learn how to use a Business Model Canvas to find and fix weak links and to maximize your unique competitive advantage.  

3. When and how to change your Business Model. Horse professionals' careers and resources are not stagnant. The key to successfully navigate change is to proactively adjust your business model. 

This webinar is free to all horse professionals. However, you must register to attend. Sign up today!