Equine Client Snatching When people say horrific things... Peter J. Sacopulos, JD Heidi Henry loves horses. She has been caring for them since the 1960's. She got her first barn when she was 16-years old. In 1982 she became a professional rider and trainer. Today, she owns and operates an equine facility with indoor arena where she boards and trains horses in Marseilles, Illinois. Her longevity in the business did not come without hard work and bumps along the road. One of the many problems stable owners face is competitors who are out to steal their boarders. This practice is often referred to as "client-snatching" or "boarder-snatching." Heidi has been a victim of border snatching and this article will offer advice in how you and your equine operation can safeguard to prevent such an event. . . . More
Replay - Equestrian Professional Master Class: Building Successful Lesson and Camp Programs Horse professionals' businesses are incredibly diverse. Not only are there a wide array of breeds and disciplines but the very structure of each business can differ greatly depending on the horse professional's area of expertise and target market. For example, a professional rider's business model differs greatly from a breeding farm's business model. Similarly, a riding school whose target market is new riders will need a very different marketing plan than a show barn that caters to experienced riders. . . . More
"11 Press Releases Writing Tips for Horse Professionals" Chad Mendell One of the most popular tools used (and misused) by marketing professionals in any field is the press release. A press release is the standard method of communicating your newsworthy announcement to the media and other interested parties. Whether you're announcing an upcoming summer camp or launching a new product, if done correctly a press release can result in free publicity you could never afford to buy. . . . More
Top 5 Mobile Apps for Your Horse Business Chad Mendell As horse professionals, we don't get to spend a lot of time in front of the computer. However, smart phones and mobile devices have given us a way to keep our businesses up-to-date and running while on the go.
There are thousands of apps available today that can help save you time and money. You can take credit card payments, record voice notes, schedule an event and record your expenses all from your smart phone. What's great is you don't have to be a large-scale operation to take advantage of all of this because most apps are inexpensive or event free. . . . More
Payroll Tax Cut To Continue Pam Saul The House and Senate approved Friday to continue the payroll tax cut of 2% for the employee portion of FICA. What does this mean if you create payroll checks and how long is the extension for? . . . More
QuickBooks Support Ends for 2009 Files Pam Saul Do you know what version of Quickbooks you use? If you're not sure, open your file and look at the very top of your screen. In a grey line will be your version of QuickBooks. If your version is 2009 or before, you should know that Technical Support will end soon. What does this mean to your files? . . . More
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