How to Run Your Horse Business on the Run - Breaking Bookkeeping Speed Records Pam Saul One of the tasks that horse professionals typically dread the most is keeping track of the records and receipts that are necessary for billing, bookkeeping and filing taxes. It is a pain in the neck because the very nature of the horse businesses keeps us away from our desk and paperwork. Then the paperwork and crumpled receipts begin to pile up and the task of sorting them out becomes so daunting that many of us procrastinate the work and live with the perpetual knot in our stomach that the un-done work creates. But worry no more! . . . More
5 Tips for Horse Professionals Dealing with a Full Plate Elisabeth McMillan This week, like many horse professionals, I have more on my plate than is humanly possible to accomplish. I wish I could say this is one of the few times that this has happened in my life, but it is a fairly regular occurrence. . . . More
When Silence Isn't Golden Pam Saul We've all heard the sayings, "Silence is Golden," or as Thumper said in the movie Bambi, "If you can't say somethin' nice, don't say nothing at all." As a business owner, there are times when using this as a business strategy can cause trouble. . . . More
Riders4Helmets Announces International Helmet Awareness Day 2013 Riders4Helmets.com has teamed up with leading helmet manufacturers to host International Helmet Awareness Day 2013 on Saturday June 22nd. Building on the success of International Helmet Awareness Day 2012, participating retailers all over the world will be offering discounts on helmets to equestrians on this day. . . . More
AAEP Foundation Funds Efforts to Aid Horses Affected by Severe Weather Relief organizations responding to equine emergencies in the aftermath of destructive storms, fires, floods or other natural disasters are eligible for funding from the American Association of Equine Practitioners (AAEP) Foundation. . . . More
Webinar Excerpt: Smart Social Media for Horse Professionals 2013 Event: Smart Social Media for Horse Professionals
Date: May 20th 2013
Time: 5:30 pm Pacific - 7:30 Central - 8:30 Eastern
Place: Simulcast - attend via your phone or computer
Speakers: Elisabeth McMillan and Chad Mendell
Social media is hands down the most powerful marketing and business tool horse professionals have ever had available. . . . More
Gaining a New Perspective on Your Horse Business Elisabeth McMillan I guess there are three lessons in today's horse business tip of the week. The first is the benefit of gaining new perspectives. The second is the value of getting help with areas of your business that are outside your areas of expertise. (Particularly from someone who has the expertise to help you.) The third is, recognizing that being willing to ask for help is not an admission of defeat, it is the hallmark of a smart and capable leader. . . . More
11 Free Ways to Market Your Horse Business Chad Mendell Marketing is key to having a healthy growing business. But marketing can often seem expensive and the return on your investment can be hard to track. However, that doesn't have to the case. There are many ways to market your horse business without breaking the bank. Here are 11 free (or inexpensive) ways to market your horse business: . . . More
Stable Hours of Operation Chad Mendell Barn ownership or management can often come with a 24/7 schedule when it comes to the care of horses. However, it doesn't necessarily mean you have to be open to customers all the time. . . . More
CSU's Largest Horse Sale Tops Off Year of Learning for Equine Students Colorado State University's eighth annual Legends of Ranching Performance Horse Sale was the largest in the event's history, with an offering of 79 American Quarter Horses, and the sale generated $295,000 in proceeds, organizers said. . . . More
How Can A Horse Sales Video That Received Nearly 1,000,000 Views Do Better? Elisabeth McMillan During Equestrian Professional's live events and webinars, we are often asked how to make a good sales video and especially how to better utilize YouTube. Usually, the first thing we address is the length and content of the video.
However, a couple weeks ago, I was perusing YouTube and came across a horse sales video that had received nearly 1,000,000 views. If any of you use YouTube when selling horses, you know that it's absolutely amazing to get a horse sales video to go viral! So what did they do right? And, why in the world do I think they could have done even better? . . . More
Is Your Horse Business Prepared for a Tax Audit? Larry Rosenblum The IRS can and is auditing equine operations with losses of even 5+ years in a row despite the poor economy. Suffice to say they really do not care about the economy at the level at which they set up what is called the exam plan (determine the type of returns they will audit). . . . More
Filing a Tax Extension Filing an extension for federal incomes taxes tax is fairly easy. Remember an extension saves you up to 25% in late filing penalties if you file by October 15, 2013, . . . More
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