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Equestrian Professional.com - The Horse Business Site

The Tools You Need to Market and Run Your Horse Business More Profitably

Equestrian Professsional.com is a private members only resource and support system for professional equestrians who want to build more profitable businesses and achieve highly successful equestrian careers.

When you become a member of Equestrian Professional.com you'll join an online community of like minded horse professionals and gain immediate access to an extensive and ever-expanding array of tools, information and interactive support just for people in the horse business.

We help horse professionals do what they love to do - more profitably!

Many national equestrian associations participate in our educational partner program. If you belong to any of the organizations below, be sure to take advantage of the discounts they have provided for you.


 We encourage you to take a free video tour to learn more about us.

This Week's Horse Business Tip
Live Broadcasting with Google+ and Smart Social Media for Horse ProfessionalsLive Broadcasting with Google+ and Smart Social Media for Horse Professionals
Elisabeth McMillan
With Smart Social Media for Horse Professionals taking place tonight, the office is buzzing with activity. We have so many exciting things to share with you! First We'll catch you up to date with the four biggies demographics i.e. Facebook, Twitter, LinkedIn and YouTube as they relate to horse in . . . More


Upcoming Events!
Free Excerpt: Smart Social Media for Horse Professionals 2012Free Excerpt: Smart Social Media for Horse Professionals 2012
This seminar is specifically for horse professionals and focusrd mostly on strategy! We cover the top 6 social media platforms, the five audiences you must reach to be effective and tons of examples of how social media works for different horse business models. . . . More

VIDEO REPLAY: Smart Social Media Strategies for Horse Professionals 2012VIDEO REPLAY: Smart Social Media Strategies for Horse Professionals 2012
VIDEO: "Smart Social Media Strategies for Horse Professionals" Watch the replay of our recent webinar. . . . More


Popular Member Resources & Tools
NEW Updated Editions! Equestrian Professional's Social Media GuidesNEW Updated Editions! Equestrian Professional's Social Media Guides
Hot off the press! Equestrian Professional's Guide to Facebook, YouTube, Twitter and LinkedIn! Freshly updated! These guides include the latest changes to Facebook Pages! And important Youtube, Twitt . . . More

The 150 Equestrian Business Marketing Tools and JewelsThe 150 Equestrian Business Marketing Tools and Jewels
The 150 Equestrian Business Marketing Tools and Jewels is free with all Professional Memberships. With over 150 Marketing Tools and Strategies that really work for people in the horse business you are . . . More

Equestrian Professional's FAST TRACK PROGRAMEquestrian Professional's FAST TRACK PROGRAM
When it comes to improving your horse business, time and effectiveness counts! After working with hundreds of horse business owners we know what works and more importantly....what doesn't. Most horse . . . More


VIDEO REPLAY: Smart Social Media Strategies for Horse Professionals 2012
VIDEO REPLAY: Smart Social Media Strategies for Horse Professionals 2012 VIDEO: "Smart Social Media Strategies for Horse Professionals" Watch the replay of our recent webinar. . . . More
REPLAY! Live Event Equestrian Professional Master Class: The Professional Equestrian Athlete - Building A Business AND A Brand
REPLAY! Live Event Equestrian Professional Master Class: The Professional Equestrian Athlete - Building A Business AND A Brand If your horse business is built around your skill and success as a rider, don't miss this class. Professional riders' businesses have special marketing needs. This class will take you through the steps and marketing strategies that help riders build successful businesses that support them in achieving their equestrian goals . . . More

Department of Labor Withdraws Proposed Rule Change for Children Working on Farms
The Department of Labor is announcing today the withdrawal of the proposed rule dealing with children under the age of 16 who work in agricultural vocations. . . . More
Department of Labor Finalizes Changes to H-2B Visa Program
Press Release
On February 21, 2012, the Department of Labor (DOL) issued a final rule concerning the H-2B temporary guest worker program. This new rule, which will go into effect on April 23, 2012, will make significant changes to the way the H-2B program operates for all employers including those in the horse industry. . . . More
Equestrian Professional's Guide - How To Market Your Horse Business Online
Equestrian Professional's Guide - How To Market Your Horse Business Online Get found! This guide explains step-by-step how to build a strong internet presence for your horse business. It shows you how to increase traffic, improve search engine results (so that you show up on a Page 1 Google search) and how to turn more site visitors into customers. . . . More
Equine Client Snatching When people say horrific things...
Peter J. Sacopulos, JD
Equine Client Snatching   When people say horrific things... Heidi Henry loves horses. She has been caring for them since the 1960's. She got her first barn when she was 16-years old. In 1982 she became a professional rider and trainer. Today, she owns and operates an equine facility with indoor arena where she boards and trains horses in Marseilles, Illinois. Her longevity in the business did not come without hard work and bumps along the road. One of the many problems stable owners face is competitors who are out to steal their boarders. This practice is often referred to as "client-snatching" or "boarder-snatching." Heidi has been a victim of border snatching and this article will offer advice in how you and your equine operation can safeguard to prevent such an event. . . . More
Equestrian Professional Member Spotlight - Gina Duran of Topline Training
Pam Saul
Equestrian Professional Member Spotlight - Gina Duran of Topline Training Just outside the historic town limits of Livermore, California and nestled within the surrounding wine country, is a bridle path along the vineyards that leads to the Greenville Equestrian Center, home of Gina Duran of Topline Dressage Training. So how did this USDF gold, silver, and bronze medalist and certified USDF dressage instructor make it to this point in her career? . . . More

Replay - Equestrian Professional Master Class: Building Successful Lesson and Camp Programs
Replay - Equestrian Professional Master Class: Building Successful Lesson and Camp Programs Horse professionals' businesses are incredibly diverse. Not only are there a wide array of breeds and disciplines but the very structure of each business can differ greatly depending on the horse professional's area of expertise and target market. For example, a professional rider's business model differs greatly from a breeding farm's business model. Similarly, a riding school whose target market is new riders will need a very different marketing plan than a show barn that caters to experienced riders. . . . More

Riding Instructor Skill Builder: Understanding Equestrian Learning Styles
Christy Landwehr
Riding Instructor Skill Builder: Understanding Equestrian Learning Styles This presentation covers the different learning and teaching styles of students and coaches. The speaker is Christy Landwehr of CHA. It is a fast paced, thought provoking look at the student/coach relationship and the skills and practices of a good riding instructor. . . . More
Understanding the Equestrian Learning Process
Understanding the Equestrian Learning Process For this week's horse business tip. We thought you all might like a sneak peak at the type of information we will be providing to our members in our new Master Class Program. We realize how different each horse business model can be. Some horse businesses revolve around a boarding or breeding and others around coaching, riding and competing. Because of this, Equestrian Professional's Master Class Program was born. It enables us to dig deeper into specific areas of the horse business. This year we have six classes planned. The classes will address different sectors of the business. Tonight's class is about the area of riding instruction, lesson and camp programs. Future topics will include the marketing and business . . . More
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Here's what our members are saying ...



"I can't say enough about how valuable your site is to our barn."
  So-Cal H/J Trainer   


"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."

Brian Sabo - United States Eventing Association ICP Committee Member 


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J. Foreman
Las Vegas, NV


"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"

Eventing Professional - Baltimore, MD