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Home | Recent Newsletters
 
Recent Newsletters

Equestrian Professional's Free
Horse Business and Marketing Tips Newsletter

Our free Tip of The Week provides business support to horse professionals around the globe.  

Each week you'll recieve a free horse business or marketing tip that you can use to immediately start growing and improving your horse business.

Our newsletter will also help you stay up-to-date on equestrian news, legislation and horse health concerns that affect horse business owners. 

Plus, when you sign up for our newsletter, you will also receive "The 10 Best Ways to Make Your Horse Business More Profitable" and invitations to our free monthly horse business webinars

Over 12,000 horse professionals receive our newsletter. Get in the know! Sign-up today! 


Recent Tips from our Newsletters are posted below.

How to Process Results - 3 Keys to Unlocking the Hidden Benefits of Riding Mistakes
Barbra Schulte
How to Process Results - 3 Keys to Unlocking the Hidden Benefits of Riding Mistakes How many times have you completed a ride and thought, "Man, I so messed ______ up! I can't believe I did that! I know better!" It is so natural to bemoan what went wrong during a ride. It's also natural to feel badly about mistakes unless you make a personal commitment to process results in a truly constructive way. And of course, results brings some kind of emotion in most cases … the ole agony and the ecstasy! That's natural, too. We put our heart and soul into riding, so of course our emotions, are prone to go to extremes! From a personal growth viewpoint how you process your results is critical. In fact, research has shown that those who recover from disappointments by processing their results in a productive way are the ones who progress most efficiently over time. So here are three things to keep in mind when you are mulling over a ride you've just completed: . . . More
Part 2: When Your Horse Business is a Family Affair - Experience and Insights From Your Colleagues
Margaret Rizzo McKelvey
Part 2: When Your Horse Business is a Family Affair -  Experience and Insights From Your Colleagues Balancing a family and any type of full time career can be a challenge, but add horses into the mix, and it is quite a daunting task. These six full-time horse professionals and parents were kind enough to share with us some of their experiences and tips for making it all work. . . . More
Top 10 Horse Business Tax Questions
Top 10 Horse Business Tax Questions 1. What are the most common mistakes "non-horsey" accountants make on horse business tax returns. 2. What should someone do if they can't pay their tax bill? 3. Are there any ways to reduce self employment tax? 4. What are the most common things that flag an IRS audit? 5. What tax savings do horse business owners tend to miss? 6. What are some options for handling the sale of business property i.e. horses and/or equipment? 7. What tax laws and/or advantages should I be aware of before filing my 2014 return? 8. If a horse business has shown a loss for more years than the IRS allows, what should the business owner do? 9. What needs to be considered when filing a tax extension? 10. How can paying into an IRA help reduce my tax burden and are there any other, "last minute" strategies I should know about? . . . More
Part 1: When Your Horse Business is a Family Affair - Experience and Insights From Your Colleagues
Margaret Rizzo McKelvey
Part 1: When Your Horse Business is a Family Affair -  Experience and Insights From Your Colleagues Balancing a family and any type of full time career can be a challenge, but add horses into the mix, and it is quite a daunting task. These six full-time horse professionals and parents were kind enough to share with us some of their experiences and tips for making it all work. . . . More
Equestrian Professional's 2015 Horse Business Seminar Schedule
Equestrian Professional's 2015 Horse Business Seminar Schedule Equestrian Professional's Monthly Horse Business Seminars help horse professionals grow healthier, more profitable businesses and support them in achieving their equestrian career goals. Horse professionals' businesses are incredibly diverse. Not only are there a wide array of breeds and disciplines but the very structure of each business can differ greatly depending on the horse professional's area of expertise and target market. For example, a professional rider's business model differs greatly from a breeding farm's business model. Similarly, a riding school whose target market is . . . More
10 Tips for Emergency Preparedness For Horse Professionals
Chad Mendell
10 Tips for Emergency Preparedness For Horse Professionals When disasters strike, having a plan and being prepared could mean the difference between life and death for both horses and humans. In a recent EquestrianProfessional.com webinar on disaster preparedness, Dr. Roberta Dwyer, a professor at the University of Kentucky's Maxwell H. Gluck Equine Research Center and editor of Equine Disease Quarterly, offered advice on what you can do to protect yourself and business in the event of a disaster. Here are some of her top tips for horse professionals: . . . More
The Best Way to Calculate Horse Costs Part II
Elisabeth McMillan
The Best Way to Calculate Horse Costs Part II In last week's horse business tip we discussed how to calculate variable expenses and then create an average per horse cost. This week we will go over fixed expenses. Fixed expenses are those that don't change with production i.e. more horses in training, lessons taught or boarding. They can include things like your mortgage and/or trailer payment, utilities, association fees and insurance etc.. For some businesses employee costs can also be considered a fixed expense. For example: If you have a barn that only needs 2 employees even at full capacity, you'll likely want to include your employees as fixed expenses. For other businesses, employees may be a mixed cost. For example: If your employee needs change at particular growth points. In either case, it is important to know your fixed expenses because they are what it costs you to keep your business open regardless of how many clients you have. Here are a couple unfortunate scenarios that we see pretty regularly that could be avoided if the business owner had taken the time to calculate fixed expenses. . . . More
The Best Way to Calculate Horse Costs and Why it Is Important for Your Success
Elisabeth McMillan
The Best Way to Calculate Horse Costs and Why it Is Important for Your Success Last week, I had a member ask me "how do I figure out my costs per horse?" Here is part one of my answer. To figure out your costs per horse you will need to look at both your variable and fixed expenses. Lets start with your variable expenses like feed and bedding. There are two ways you can approach this, you can go for an overall cost per horse or a more specific individual horse cost. Let's look at how to figure out overall average cost because the principles are the same for both. This is the easiest way to find out your true costs. It may sound overly simple but it will give you important information and so it is worth doing. . . . More
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