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Home | Recent Newsletters
 
Recent Newsletters

Equestrian Professional's Free
Horse Business and Marketing Tips Newsletter

Our free Tip of The Week provides business support to horse professionals around the globe.  

Each week you'll receive a free horse business or marketing tip that you can use to immediately start growing and improving your horse business.

Our newsletter will also help you stay up-to-date on equestrian news, sports performance tips, legislation and horse health concerns that affect horse business owners. 

Plus, when you sign up for our newsletter, you will also receive "The 10 Best Ways to Make Your Horse Business More Profitable" and invitations to our free monthly horse business webinars

Over 13,000 horse professionals receive our newsletter. Get in the know! Sign-up today! 


Recent Tips from our Newsletters are posted below.

The Top 4 Horse Business Financial Reports - Part 1
Pam Saul
The Top 4 Horse Business Financial Reports - Part 1 We all have keeping our books up-to-date on our "To Do List." Usually it's right behind the 99 other things we have to do at the barn. So, it may take a bit of convincing to move that chore up the list. Like anything we do, there has to be a value in the effort. When we understand the power of the knowledge we can obtain from our books it can totally change our priorities and provide us with the motivation we need to take action. Here are the top four reports that will help you make better decisions for your business: . . . More
Keeping Client Relationships Healthy Part 2: Using Behavioral Boundaries
Elisabeth McMillan
Keeping Client Relationships Healthy Part 2: Using Behavioral Boundaries Last week, we talked about setting "Talking Boundaries." This week, we continue our series on boundaries for horse professionals by discussing behavioral boundaries. 1. Set boundaries around your own behavior. Most people feel uncomfortable setting boundaries. So, before you set boundaries for your barn, it is a good idea to set boundaries for yourself. It will give you practice and help you to understand that boundaries aren't about controlling another person's behavior as much as clarifying what you are willing to allow for yourself and your business. What does it "look like" to set behavioral boundaries for yourself? Here are a couple good ones many of us learn to set after we've learned the hard way a few times. . . . More
Trouble Proofing Client-Friend Relationships Part 1: Using Talking Boundaries
Elisabeth McMillan
Trouble Proofing Client-Friend Relationships  Part 1: Using Talking Boundaries When horses are what you do for a living, your clients become a part of your life and often your social circle. The bonds we make with our clients can be extremely strong and meaningful. We've been in the trenches with them. We know their fears and their strengths. We've learned how to bring out the best in them. These actions build intimacy and can often lead to lasting friendships as well as long term business relationships. Or.... they can totally blow up in our face. . . . More
How to Apply the Principle of Leverage As A Horse Business Tool
Elisabeth McMillan
How to Apply the Principle of Leverage As A Horse Business Tool Since time is at a premium, especially for horse professionals, understanding ways to leverage your actions and marketing for maximum results is key to success. Leverage is a wonderful thing -- it's the little stick that enables you to move a big old rock. It makes your actions more powerful and your job easier. Let's take making a video and apply leverage to it. Whether you have a sales, training or competition video there are several ways you can apply leverage to your actions and use one video to promote your business across several platforms. . . . More
Horse Business Owners Beware -The IRS Has a New Target
Horse Business Owners Beware -The IRS Has  a New Target The letters I-R-S are enough to make most horse business owners feel a little uneasy. If we add the word "Audit," that uneasiness can change to flat out fear in a matter of seconds. So, here is the latest news you need to be aware of: The IRS has found that it can focus on payroll taxes and payroll issues and get a bigger bang for their audit buck. This makes horse business owners a prime target because the IRS knows that the Horse Industry is wrought with improperly handled payroll, misclassified employees and/or undocumented employees. One area the IRS is focusing on is fringe benefits because . . . More
How To Grow Your Horse Business by Improving Your Sales Funnels
How To Grow Your Horse Business by Improving Your Sales Funnels This free excerpt will show you a different way to look at your marketing and sales strategies for your horse business. . . . More
Barn Culture and Using Social Media to Market Your Horse Business
Elisabeth McMillan
Barn Culture and Using Social Media to Market Your Horse Business Many of the rules that mainstream businesses must apply in order to get results with Social Media simply don't apply to horse professionals or must be applied differently in order to work. Social Media, as with most marketing tools, is different for horse business owners . . . More
What is in a Horse Boarding Contract?
Adam Trenk, Esq.
What is in a Horse Boarding Contract? If boarding horses is your primary source of income, or if you rent out a stall or two just to help cover the costs of keeping your own horses you need to have a well written boarding contract in place. These documents are of equal importance to horse owners boarding their horse with others. Failure to spell out the responsibilities of each party and describe the remedies in the event either party breaches the agreement can lead to expensive and heart wrenching consequences in the horse business. While the specific terms of the boarding agreement may vary between operations there are few elements every such document should have. . . . More
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