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Home | Recent Newsletters
 
Recent Newsletters

Equestrian Professional's Free
Horse Business and Marketing Tips Newsletter

Our free Tip of The Week provides business support to horse professionals around the globe.  

Each week you'll recieve a free horse business or marketing tip that you can use to immediately start growing and improving your horse business.

Our newsletter will also help you stay up-to-date on equestrian news, legislation and horse health concerns that affect horse business owners. 

Plus, when you sign up for our newsletter, you will also receive "The 10 Best Ways to Make Your Horse Business More Profitable" and invitations to our free monthly horse business webinars

Over 12,000 horse professionals receive our newsletter. Get in the know! Sign-up today! 


Recent Tips from our Newsletters are posted below.

Equestrian Professional's 2015 Horse Business Seminar Schedule
Equestrian Professional's 2015 Horse Business Seminar Schedule Equestrian Professional's Monthly Horse Business Seminars help horse professionals grow healthier, more profitable businesses and support them in achieving their equestrian career goals. Horse professionals' businesses are incredibly diverse. Not only are there a wide array of breeds and disciplines but the very structure of each business can differ greatly depending on the horse professional's area of expertise and target market. For example, a professional rider's business model differs greatly from a breeding farm's business model. Similarly, a riding school whose target market is . . . More
10 Tips for Emergency Preparedness For Horse Professionals
Chad Mendell
10 Tips for Emergency Preparedness For Horse Professionals When disasters strike, having a plan and being prepared could mean the difference between life and death for both horses and humans. In a recent EquestrianProfessional.com webinar on disaster preparedness, Dr. Roberta Dwyer, a professor at the University of Kentucky's Maxwell H. Gluck Equine Research Center and editor of Equine Disease Quarterly, offered advice on what you can do to protect yourself and business in the event of a disaster. Here are some of her top tips for horse professionals: . . . More
The Best Way to Calculate Horse Costs Part II
Elisabeth McMillan
The Best Way to Calculate Horse Costs Part II In last week's horse business tip we discussed how to calculate variable expenses and then create an average per horse cost. This week we will go over fixed expenses. Fixed expenses are those that don't change with production i.e. more horses in training, lessons taught or boarding. They can include things like your mortgage and/or trailer payment, utilities, association fees and insurance etc.. For some businesses employee costs can also be considered a fixed expense. For example: If you have a barn that only needs 2 employees even at full capacity, you'll likely want to include your employees as fixed expenses. For other businesses, employees may be a mixed cost. For example: If your employee needs change at particular growth points. In either case, it is important to know your fixed expenses because they are what it costs you to keep your business open regardless of how many clients you have. Here are a couple unfortunate scenarios that we see pretty regularly that could be avoided if the business owner had taken the time to calculate fixed expenses. . . . More
The Best Way to Calculate Horse Costs and Why it Is Important for Your Success
Elisabeth McMillan
The Best Way to Calculate Horse Costs and Why it Is Important for Your Success Last week, I had a member ask me "how do I figure out my costs per horse?" Here is part one of my answer. To figure out your costs per horse you will need to look at both your variable and fixed expenses. Lets start with your variable expenses like feed and bedding. There are two ways you can approach this, you can go for an overall cost per horse or a more specific individual horse cost. Let's look at how to figure out overall average cost because the principles are the same for both. This is the easiest way to find out your true costs. It may sound overly simple but it will give you important information and so it is worth doing. . . . More
WEBINAR REPLAY: Rethinking the Horse Business 2015
WEBINAR REPLAY: Rethinking the Horse Business 2015 Rethinking the Horse Business Seminar 2015 How the Economy, the Horse Industry and the Internet Are Affecting Horse Business Owners. Click this link to join EquestrianProfessional.com online or via your mobile phone for the most powerful horse business webinar of the year. . . . More
Horse Business Survey - What We Are Seeing So Far
Horse Business Survey - What We Are Seeing So Far As many of you already know, we conduct a horse business survey every year in order to get information directly from horse professionals to share at our annual Rethinking the Horse Business Webinar. We then crunch the data, put together charts, and compare the results of the current year to past results. This survey enables us to provide you with an inside look of how horse professionals from a wide variety of breeds and disciplines are faring. Here are three interesting trends we are seeing at first glance: . . . More
A Quick Horse Business Checklist to Help You Close Out Your Books for 2014
Pam Saul
A Quick Horse Business Checklist to Help You Close Out Your Books for 2014 As many of us contemplate our resolutions for 2015, let's make sure we close our 2014 books with some quick financial tips that will can help streamline your year end: To close out payroll for 2014, make sure you have all items recorded -- fringe benefits and bonuses paid in 2014 need to be recorded before the end of the year. For example, if you provide a stall in your barn for your employee to house their horse, you need to record that as a fringe benefit on their W-2. If you gave a year end cash bonus, you need to make sure that it is recorded on the W-2 for 2014 as well. And, you need to make sure that payroll taxes were deducted from the cash bonus as well. Remember -- if you . . . More
MEMBER DOWNLOAD: Horse Business Budget Worksheet
MEMBER DOWNLOAD: Horse Business Budget Worksheet How will your Horse Business perform in 2015? Most people are in the Horse Business for the horse part not the business part. However without your business your horse career may not be possible. Use this download to chart a course for success in your business - one that truly supports your horse career. If you hate numbers don't worry! We've done most of the work . . . More
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