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Home | Recent Newsletters
 
Recent Newsletters

Equestrian Professional's Free
Horse Business and Marketing Tips Newsletter

Our free Tip of The Week provides business support to horse professionals around the globe.  

Each week you'll recieve a free horse business or marketing tip that you can use to immediately start growing and improving your horse business.

Our newsletter will also help you stay up-to-date on equestrian news, legislation and horse health concerns that affect horse business owners. 

Plus, when you sign up for our newsletter, you will also receive "The 10 Best Ways to Make Your Horse Business More Profitable" and invitations to our free monthly horse business webinars

Over 12,000 horse professionals receive our newsletter. Get in the know! Sign-up today! 


Recent Tips from our Newsletters are posted below.

The 3 Most Common Horse Business Pricing Mistakes
Chad Mendell
The 3 Most Common Horse Business Pricing Mistakes One of the biggest challenges for any horse professional is setting prices. It doesn't matter whether your just getting started or if you have been in business for years, it can often be hard to know if you are charging too much or too little. . . . More
How to Stay Highly Motivated to Work on Your Horse Business
Elisabeth McMillan
How to Stay Highly Motivated to Work on Your Horse Business A few weeks ago, we discussed the motivational challenge many of us face when working on the business side of our horse businesses. The first article on this topic outlined why we lose our motivation In the second article, we talked about how to reduce the people problems that suck our motivation dry. In this article, we are going tackle how to increase and sustain your motivation to work on the financial end of your business. Why does motivation matter so much? . . . More
The FEI Publishes an Extensive Study on the Effect of Arena Surfaces on Equine Athletes
The FEI Publishes an Extensive Study on the Effect of Arena Surfaces on Equine Athletes The FEI recently published the most extensive study into the effect of arena surfaces on the orthopedic health of sport horses, which included seven FEI disciplines and racing. . . . More
Retrieving Your Horse Business Motivation - Part 1
Elisabeth McMillan
Retrieving Your Horse Business Motivation - Part 1 In last week's Horse Business Tip of the Week we discussed what causes the lack of motivation many of us feel when it comes to working on our businesses. This week, we'll discuss some key actions you can take to increase and maintain your motivation to work on the business end of your horse business. There are two basic business issues that we horse professionals tend to struggle with, procrastinate, and lack the motivation to deal with. The first is people problems and the second is financial problems. Regardless of which one you are dealing with your steps will be basically the same. They are . . . More
How Horse Professionals Lose Their Business Mojo
Elisabeth McMillan
How Horse Professionals Lose Their Business Mojo Getting up every day, no matter how tired you are, and heading to the barn or horse show to ride and teach for the next 12 hours, is no big deal for most horse professionals. Sure, we might grumble and complain or need our coffee before speaking to anyone, but once we're moving, we are ON IT! . . . More
How Horse Professionals Can Help Win the Fight Against Drug Resistant Parasites
Dr. Douglas Thal, DVM Dipl. ABVP
How Horse Professionals Can Help Win the Fight Against Drug Resistant Parasites There are far fewer severe parasite-related problems than there were 40 years ago. There have been several main "chemical classes" of dewormers that have been developed over that time. These have drastically reduced the number of parasites in horses. But the cost of this effective campaign has been the development of resistance to these compounds, especially in small Strongyle parasites. This has resulted in the drugs' growing ineffectiveness in these worms. . . . More
The Beauty of a Strong Value Proposition for Your Horse Business
The Beauty of a Strong Value Proposition for Your Horse Business What does your horse business do? Who does it serve, and how is it different or unique from your competition? |image1| All of these are questions that your horse business needs to clearly answer in order to attract the right customers and avoid competing on price alone. The best way to address these questions is by creating a strong value proposition. A value proposition is a description of the customer's needs, the solution you offer that addresses these needs, and the value of this solution from the customer's point of view. It is a . . . More
Emotional Capital -- The Intangible Ingredient in Horse Business Success
Elisabeth McMillan
Emotional Capital -- The Intangible Ingredient in Horse Business Success The other day I was listening to a business book review that talked about how running out of "emotional capital" was a common cause for business failure. In his book, Emotional Capital: Maximizing the Intangible, Kevin Thomson describes the two core elements of business emotional capital as follows: . . . More
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