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Home | Recent Newsletters
 
Recent Newsletters

Equestrian Professional's Free
Horse Business and Marketing Tips Newsletter

Our free Tip of The Week provides business support to horse professionals around the globe.  

Each week you'll recieve a free horse business or marketing tip that you can use to immediately start growing and improving your horse business.

Our newsletter will also help you stay up-to-date on equestrian news, sports performance tips, legislation and horse health concerns that affect horse business owners. 

Plus, when you sign up for our newsletter, you will also receive "The 10 Best Ways to Make Your Horse Business More Profitable" and invitations to our free monthly horse business webinars

Over 13,000 horse professionals receive our newsletter. Get in the know! Sign-up today! 


Recent Tips from our Newsletters are posted below.

How to Create a Successful Marketing and Sales Funnel for Your Horse Business
How to Create a Successful Marketing and Sales Funnel for Your Horse Business A few weeks ago, we asked you to let us know what your biggest challenges were with the current marketing climate. The most common question you asked was "How to create a marketing plan that resulted in actual sales and business growth?" The good news is that we have solid answers to that question and we'll share free tips to help you in future newsletters. However, if you really want to get top results we encourage to attend tonight's Group Coaching Session: Smart Horse Business Skills - Leveraging Your Time and Money to Increase Sales and Marketing Success. Because while our free tips will help you a lot, learning our proven successful system will do so much more. . . . More
Answers to the First Set of Your Horse Business Marketing Questions
Elisabeth McMillan
Answers to the First Set of Your Horse Business Marketing Questions Last week we talked about how much marketing has changed for horse professionals. We also asked you if there was anything we could do to help. Here are a couple of your questions with our suggestions and resources that address them. We hope you will find this helpful. . . . More
The Two Most Important Marketing Shifts for Horse Professionals - Make Sure Your Marketing is Pulling Its Fair Share
Elisabeth McMillan
The Two Most Important Marketing Shifts for Horse Professionals - Make Sure Your Marketing is Pulling Its Fair Share The interesting thing about these two shifts is that they level the playing field quite a bit in terms of financial investment and have made marketing a game of skill rather than just dollars . . . More
Breaking the "Rules" of Horse Business Budgets
Pam Saul
Breaking the "Rules" of Horse Business Budgets Remember the saying, "It's never too late to start.... a budget." No? That's because I might have changed the ending just a bit, but you know what? It's true. There is no rule that says you can only do a budget at the beginning of the year, or that you can't change a budget once it is created. Nonsense. Now, is the perfect time! If you are on a calendar year, the end of this month is at the half-way point in your business year. You have real information to use to get started. You can input it right into our pre-formatted Horse Business Budget Planner. (If you are an EP member or you can create your own worksheet.) Here's what you can do to create a budget to use for this year in a few easy steps: . . . More
Hydration and the Equestrian Athlete
Kimball (Robeson) Willson
Hydration and the Equestrian Athlete Summer is a wonderful time to be riding and showing - the days are long, the weather is hot, and the sun is bright. However, it is during these beautiful days that you need to be aware and able to prevent your body from becoming dehydrated. . . . More
Comparing Horse Business Profitability Issues and Solutions - Profit Booster Webinar Replay!
Comparing Horse Business Profitability Issues and Solutions - Profit Booster Webinar Replay! Have you ever wondered how your business stacks up with other horse professionals? This webinar begins with the speaker, Pam Saul (a certified Quick Books Pro Advisor who specializes in horse businesses) discussing the four most common mistakes she encounters that cause horse professionals to incur financial losses. Next, listeners learn an easy to implement system to proactively address these issues and increase profits using real life horse business examples. The examples include purchasing new equipment, handling a bedding price increase and a tool for identifying the most financially beneficial horse shows for both you and your clients. Each example looks how fact based decisions and just a little "tweaking" can positively affect profitability. Additionally, while the profitability piece is vital, the key benefits of watching this webinar go beyond just revenue. One of the most challenging aspects of running a horse business is time and these step-by-step profit boosters, with the accompanying tools, can be of even greater importance in saving time for horse professionals. This replay will be available to all horse professionals for 1 WEEK ONLY and then it will only be available to members. Watch it here! . . . More
A 3 Minute Tip On Using Facebook Ads for Your Horse Business
Elisabeth McMillan
A 3 Minute Tip On Using Facebook Ads for Your Horse Business One of the questions we get asked on a pretty regular basis is "where is the best place to advertise my horse business?" Clearly the answer to this question depends on a variety of factors specific to your business. However, one place to consider advertising is on Facebook. Since horse business owners must typically reach a very specific market and since mainstream advertising campaigns generally target a broad audience, normal advertising is usually too expensive for horse professionals. For example: If you were to take out an advertisement in a local paper you would have to pay to reach a lot of people who are not even remotely good candidates for your business. . . . More
5 Common Facebook Ad Mistakes Horse Businesses Should Avoid
5 Common Facebook Ad Mistakes Horse Businesses Should Avoid If you use Facebook to market your horse business, it is no shock that the number of people who see your posts has declined. The reason is simple: There is so much content being produced on Facebook every second, that there has to be someway to serve the users the best possible content it can (otherwise Facebook would be more like Twitter - not that there's anything wrong with Twitter). Therefore, Facebook created a system to display what it thinks is the best content for people in order to provide a better experience for that user, which ultimately generates more profitability for Facebook. So what do you do about it? . . . More
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