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Home | Recent Newsletters
 
Recent Newsletters

Equestrian Professional's Free
Horse Business and Marketing Tips Newsletter

Our free Tip of The Week provides business support to horse professionals around the globe.  

Each week you'll recieve a free horse business or marketing tip that you can use to immediately start growing and improving your horse business.

Our newsletter will also help you stay up-to-date on equestrian news, legislation and horse health concerns that affect horse business owners. 

Plus, when you sign up for our newsletter, you will also receive "The 10 Best Ways to Make Your Horse Business More Profitable" and invitations to our free monthly horse business webinars

Over 12,000 horse professionals receive our newsletter. Get in the know! Sign-up today! 


Recent Tips from our Newsletters are posted below.

A 3 Minute Tip On Using Facebook Ads for Your Horse Business
Elisabeth McMillan
A 3 Minute Tip On Using Facebook Ads for Your Horse Business One of the questions we get asked on a pretty regular basis is "where is the best place to advertise my horse business?" Clearly the answer to this question depends on a variety of factors specific to your business. However, one place to consider advertising is on Facebook. Since horse business owners must typically reach a very specific market and since mainstream advertising campaigns generally target a broad audience, normal advertising is usually too expensive for horse professionals. For example: If you were to take out an advertisement in a local paper you would have to pay to reach a lot of people who are not even remotely good candidates for your business. . . . More
5 Common Facebook Ad Mistakes Horse Businesses Should Avoid
5 Common Facebook Ad Mistakes Horse Businesses Should Avoid If you use Facebook to market your horse business, it is no shock that the number of people who see your posts has declined. The reason is simple: There is so much content being produced on Facebook every second, that there has to be someway to serve the users the best possible content it can (otherwise Facebook would be more like Twitter - not that there's anything wrong with Twitter). Therefore, Facebook created a system to display what it thinks is the best content for people in order to provide a better experience for that user, which ultimately generates more profitability for Facebook. So what do you do about it? . . . More
Are Horse Professionals Too Tough?
Elisabeth McMillan
Are Horse Professionals Too Tough? I have a large ranch and I get a call nearly every morning from Jimmy, a farmer who leases some of my land. He calls and says, "Just checking to make sure you are ok and everything is alright." He usually ends the call with, "If you need anything hun, just holler." (Hun is short for honey and holler means call, tell or ask -- it's a Southern thing.) . . . More
The Application of Equine Thermal Imaging for Preventive Maintenance and Diagnosis
Catherine Winter
The Application of Equine Thermal Imaging for Preventive Maintenance and Diagnosis Horse owners generally agree that their equine partners play an incredibly important role in their lives. Whether those horses are investments, competition partners, or trail buddies, it's important to keep those horses healthy to ensure peak performance. Unlike humans, horses can't verbally communicate when something is wrong. Problems are manifested in visible injury or lameness, or behavioral issues. . . . More
How A Love for Horses Lead to a College Scholarship - One Mom's Story
Pam Saul
How A Love for Horses Lead to a College Scholarship - One Mom's Story We all know about the "horse-crazy kid" that will do anything to be involved with horses. Having grown up as one of "those" kids, I had hoped my children would have even more opportunities to continue with horses through their college years. In 1972, Title IX was passed. It requires gender equity for boys and girls in every educational program that receives federal funding. With this new law, came better opportunities for young women to gain entry to college level sports. My daughter turned her love of horses into a college education. Her determination, striving to do her best, got her a college scholarship to be on an equestrian team. . . . More
How to Process Results - 3 Keys to Unlocking the Hidden Benefits of Riding Mistakes
Barbra Schulte
How to Process Results - 3 Keys to Unlocking the Hidden Benefits of Riding Mistakes How many times have you completed a ride and thought, "Man, I so messed ______ up! I can't believe I did that! I know better!" It is so natural to bemoan what went wrong during a ride. It's also natural to feel badly about mistakes unless you make a personal commitment to process results in a truly constructive way. And of course, results brings some kind of emotion in most cases … the ole agony and the ecstasy! That's natural, too. We put our heart and soul into riding, so of course our emotions, are prone to go to extremes! From a personal growth viewpoint how you process your results is critical. In fact, research has shown that those who recover from disappointments by processing their results in a productive way are the ones who progress most efficiently over time. So here are three things to keep in mind when you are mulling over a ride you've just completed: . . . More
Part 2: When Your Horse Business is a Family Affair - Experience and Insights From Your Colleagues
Margaret Rizzo McKelvey
Part 2: When Your Horse Business is a Family Affair -  Experience and Insights From Your Colleagues Balancing a family and any type of full time career can be a challenge, but add horses into the mix, and it is quite a daunting task. These six full-time horse professionals and parents were kind enough to share with us some of their experiences and tips for making it all work. . . . More
Top 10 Horse Business Tax Questions
Top 10 Horse Business Tax Questions 1. What are the most common mistakes "non-horsey" accountants make on horse business tax returns. 2. What should someone do if they can't pay their tax bill? 3. Are there any ways to reduce self employment tax? 4. What are the most common things that flag an IRS audit? 5. What tax savings do horse business owners tend to miss? 6. What are some options for handling the sale of business property i.e. horses and/or equipment? 7. What tax laws and/or advantages should I be aware of before filing my 2014 return? 8. If a horse business has shown a loss for more years than the IRS allows, what should the business owner do? 9. What needs to be considered when filing a tax extension? 10. How can paying into an IRA help reduce my tax burden and are there any other, "last minute" strategies I should know about? . . . More
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