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Equestrian Professional's
Horse Business and Marketing Tips Newsletter
Every week, our newsletter subscribers receive a free tip that they can use to immediately start growing and improving their horse business.
Plus, when you sign up for our newsletter, you will also receive "The 10 Best Ways to Make Your Horse Business More Profitable"
Our Tip of The Week is provided free of charge by Equestrian Professional.com to provide support to horse professionals around the globe. Both members and non-members can sign up by entering their information below.
Recent Tips from our Newsletters are posted below.
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Equestrian Professional's 2012 Horse Business Seminar Schedule
Equestrian Professional's Monthly Horse Business Seminars help horse professionals grow healthier, more profitable businesses and support them in achieving their equestrian career goals. Horse professionals' businesses are incredibly diverse. Not only are there a wide array of breeds and disciplines but the very structure of each business can differ greatly depending on the horse professional's area of expertise and target market. For example, a professional rider's business model differs greatly from a breeding farm's business model. Similarly, a riding school whose target market is . . .
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Horse Business Tip: How to Get 3 Things Done at Once
Elisabeth McMillan
One of the most effective and time saving business practices that horse professionals can implement, is to connect the financial and promotional aspects of running their business with their equestrian activities in such a way that they are able to quickly identify the true impact of their day-to-day activities and decisions. A great way to connect these three areas . . .
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New Outbreak of EHV Worries Horse Owners - How to Stay Informed
Elisabeth McMillan
With EHV (Equine Herpes Virus) back in the news again, it's essential for horse professionals to stay informed. A few months ago, I found this really cool tool from Merial that will show you a national map of outbreaks and confirmed cases. It will also send you text alerts if there is an equine disease breakout near you. The alert system keeps you in the loop about outbreaks of EHV and also West Nile Virus, Rabies, Flu, Eastern and Western Equine Encephalitis, and Potmac Horse Fever. Here is a link to Merial's Outbreak Alert. I thought it was pretty helpful. Let us know what you think. . . .
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New Regulations for 2011 Tax Form 1099 MISC
Pam Saul
The Health Care Reform Act has created a change for tax reporting requirements by business owners regarding the 1099 MISC tax form. Read more to see what you'll need to do in order to comply. . . .
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Time Flies! Top 5 Time Managment Tactics for Professional Equestrians
Elisabeth McMillan
When it comes to investing in your horse business, your time investment is every bit as important as your financial investment. Like financial investments, high value activities can be identified by their ROI (return on investment). This year, consider taking an investment approach to how you manage your time. Here are five activities that typically deliver the highest return on investment for horse professionals. 1. Invest Time in You Your expertise is a valuable business asset. It is the foundation that your horse business is built on. Your level of expertise and ability to produce results largely determine your pay scale, career trajectory and ultimately the longevity of your business. Your health and expertise are of paramount importance to your business. Investing time in activities that build your skills and expertise, as well as taking time to rest and refuel, is a smart bet. 2. Leverage Your Expertise . . .
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Equestrian Professional's State of the Horse Business Survey 2011 Report - PRELIMINARY RESULTS
Last year, in preparation for Rethinking the Horse Business, we conducted a "State of the Horse Business Survey" to collect information specifically from horse professionals. This year we are repeating a portion of the survey so that we can provide you with both new information and a comparison of the 2010 and the 2011 results. Our 2010 survey uncovered some very interesting data. One significant insight was that the majority of horse professionals reported growth in new customers with an atypical decrease in profits. While some decrease in profits could be attributed to an increase in expenses, it is likely that profits were also influenced by other data gleaned from the survey. Namely, the widespread decrease in horse sales and horse show attendance (traditionally two of the most profitable income streams for a horse professionals). At Rethinking the Horse Business 2012, it will be interesting for listeners to discover if last year's growth in new customers resulted in increased horse sales, show attendance and/or increased profitability in 2011. So far, in the 2011 survey, it looks like . . .
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If There is A Secret to Horse Business Success, This is It
Elisabeth McMillan
In order to succeed in the horse business, most horse professionals have to succeed (or help others succeed) in competivive equestrian sports. This dual success requirement can create huge problems or you can use it to your advantage. Here's how . . .
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Which Horse Professionals Are Important?
Elisabeth McMillan
A few months ago I happened to watch a documentary about a police women who solved a very complicated and drawn out serial murder case. She worked on the case mostly by herself because it was a cold case with few leads. Also, since the victims were mostly prostitutes, there was little pressure from friends, family or the public to solve the case. At one point in the interview, the interviewer commented that many officers wouldn't have viewed this case as important and asked the police woman why she cared. She made a statement that has stuck with me ever since. She said . . .
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February 2012
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| Here's what our members are saying ...
"I can't say enough about how valuable your site is to our barn."
So-Cal H/J Trainer
"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."
Brian Sabo - United States Eventing Association ICP Committee Member
"The first download I did - nailed exactly what was going on with me!"
J. Foreman
Las Vegas, NV
"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"
Eventing Professional - Baltimore, MD
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