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Home | Getting Sponsors

Equestrian Sponsorship and Rider Promotion

Whether you are a talented rider looking for sponsors or a barn that is hoping to get support for your next event, learning how to properly approach and attract potential sponsors is a valuable skill!

Below you will find some key tools, examples and information to help you develop and implement a successful sponsorship strategy.

A great place to start is by listening to the seminar replay from "How to Find and Equestrian Sponsor - Steps and Strategies for Success". The speaker for this seminar, equestrian sponsorship expert, Margaret Rizzo packed a ton of information into this event. She takes you step by step through her process of promoting riders and approaching sponsors. TIP: Be sure to download the seminar notes and examples from the download library.

Plus! Don't forget that Social Media can be an excellent tool for finding and attracting sponsors. A popular Facebook Page can provide additional marketing benefits to sponsors, LinkedIn is an excellent tool for meeting CEO's and Marketing VP's of equestrian friendly companies and Twitter can.... Well you'll just have to read our guides to find out the rest!

Social Media Creates New Opportunities for Riders And the Equestrian Companies That Sponsor Them
Elisabeth McMillan

Social Media is often referred to as word of mouth on steroids - but when it comes to the equestrian community, it's a heck of a lot more than that. Social media is changing the playing field for both professional equestrians and the equestrian companies that sponsor them. . . . More

SEMINAR REPLAY: How to Structure Equine Syndicates, Partnerships and Private Sponsorships

The ability to work with top horses, whether for sale or to help you reach your competition goals, can positively affect the course of your equestrian career and ultimately, the success of your horse business. But the benefits don't stop there. Equine syndicates and partnerships can provide considerable value to your clients and other investors who participate.This seminar addresses different options and legal considerations for structuring equine syndicates and partnerships . . . More

Equine Syndicates, Partnerships and Private Sponsorships - How Can They Benefit Your Career?
Elisabeth McMillan

Syndicates and partnerships have long been a part of the racing world. Today, with the costs involved in purchasing and developing top level competition horses, equine syndicates and partnerships are becoming more popular in all disciplines, particularly show jumping, eventing and dressage. . . . More

Replay! How to Find an Equestrian Sponsor - Steps and Strategies for Success

If you are interested in finding sponsors to help support your riding career or event - don't miss this information packed seminar! Margaret addresses common misconceptions about getting sponsors and takes you step by step through the tools she uses to attract and keep sponsors. . . . More

Rider Promotion - Taking A Hold of the Reins That Shape Your Career
Elisabeth McMillan

If riding, training and competing are a big part of your equestrian career, it is essential that you understand and engage in self promotion. Your ability to promote yourself can drastically affect the number and quality of horses in your barn and what you get paid to ride, train and compete with them. It also directly affects the direction and longevity of your career. . . . More

The Top 3 Myths About Rider Promotion

Riders and trainers tend to have misconceptions about promoting themselves. Often these Myths stand in the way of reaching their career goals. The top three myths versus the reality of successful promotion are covered in this article . . . More

Answers to the 10 Most Asked Questions About Equestrian Sponsorship
E. McMillan

As a specialist in equestrian niche marketing I am often asked questions about what it takes for a rider to get a sponsor. Here are answers to the 10 most frequently asked questions. . . . More

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