Equestrian Sponsorship and Rider Promotion


Home \| Download Library \| Discussion Forum \| Tell a Friend \| Text Size \| Manage Your Account \| Search \| Member Area

Secure Sign Up Form

Member Benefits

Our Contributors

Special Memberships

Manage Your Account

Recent Newsletters

Rider Entertainment

Equestrian World News

Horse Business Directory

Download Library

Calculators and Tools

Discussion Forum

Webinars & Teleseminars

Fast Track

Social Media Mastery

Member Profiles

Classified Ads

Horse Business Success

Getting Sponsors

Marketing Strategies

Equine Law

Equine Accounting

Horse Sales

Horse Business Forms

Newsletter Archives

Rider Assessments etc..

Rider Sports Pyschology

Articles & Illustrations

Knowledge Exchange

All Products

Business Building Tools

Training Videos & More

Private Consulting

Public Speaking

Suggest an Article

Submit an Article

Provide Humor

Tell a Friend

Our Guarantee

Help

OUR RSS FEED

My Account

Equestrian Professional.com on Facebook

Accept Credit Cards

Your New Zealand

Web Site

Home | Getting Sponsors

Equestrian Sponsorship and Rider Promotion

Whether you are a talented rider looking for sponsors or a barn that is hoping to get support for your next event, learning how to properly approach and attract potential sponsors is a valuable skill!

Below you will find some key tools, examples and information to help you develop and implement a successful sponsorship strategy.

A great place to start is by listening to the seminar replay from "How to Find and Equestrian Sponsor - Steps and Strategies for Success". The speaker for this seminar, equestrian sponsorship expert, Margaret Rizzo packed a ton of information into this event. She takes you step by step through her process of promoting riders and approaching sponsors. TIP: Be sure to download the seminar notes and examples from the download library.

Plus! Don't forget that Social Media can be an excellent tool for finding and attracting sponsors. A popular Facebook Page can provide additional marketing benefits to sponsors, LinkedIn is an excellent tool for meeting CEO's and Marketing VP's of equestrian friendly companies and Twitter can.... Well you'll just have to read our guides to find out the rest!

Replay! How to Find an Equestrian Sponsor - Steps and Strategies for Success

If you are interested in finding sponsors to help support your riding career or event - don't miss this information packed seminar! Margaret addresses common misconceptions about getting sponsors and takes you step by step through the tools she uses to attract and keep sponsors. . . . More

Rider Promotion - Taking A Hold of the Reins That Shape Your Career
Elisabeth McMillan

If riding, training and competing are a big part of your equestrian career, it is essential that you understand and engage in self promotion. Your ability to promote yourself can drastically affect the number and quality of horses in your barn and what you get paid to ride, train and compete with them. It also directly affects the direction and longevity of your career. . . . More

The Top 3 Myths About Rider Promotion

Riders and trainers tend to have misconceptions about promoting themselves. Often these Myths stand in the way of reaching their career goals. The top three myths versus the reality of successful promotion are covered in this article . . . More

Answers to the 10 Most Asked Questions About Equestrian Sponsorship
E. McMillan

As a specialist in equestrian niche marketing I am often asked questions about what it takes for a rider to get a sponsor. Here are answers to the 10 most frequently asked questions. . . . More

Media Attention and The Equestrian - Why You Want It & How to Get It

You don't have to be a movie star to get media attention. Find out why Media Attention is good for you, your business and the horse industry as a whole - AND The Best Way to Get It! . . . More

How & Why To Write A Press Release for Your Equestrian Business

Whether you are promoting yourself as a rider, trying to attract sponsors or publicity for your barn - press releases can make a big difference! There are several different types and uses for press releases - depending on whether you are distributing to online sources, email lists or trying to get publicity in a print magazine. However, the basic format stays the same. This example should give you what you need to get started. . . . More

September 2010

S	M	T	W	T	F	S
			1	2	3	4
5	6	7	8	9	10	11
12	13	14	15	16	17	18
19	20	21	22	23	24	25
26	27	28	29	30

View All Events

Recent Forum Posts

• Therapeutic programs

• Parents, Student, and Instructors

• Health insurance for employed grooms

• Hello, all!

• Accepting Credit Cards

• commissions

• Great site for instructors

• Tips/Ideas/Hints for Clinics

• Changing lesson prices

• Horse Training Website Review Please

· Invitation to Impulsion Unlimited Blog

· Marketing Your Horse Business

· Planes of motion in riding

Here's what our members are saying ...

"I can't say enough about how valuable your site is to our barn."

So-Cal H/J Trainer

"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."

Brian Sabo - United States Eventing Association ICP Committee Member

"The first download I did - nailed exactly what was going on with me!"

J. Foreman

Las Vegas, NV

"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"

Eventing Professional - Baltimore, MD