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Equestrian Sponsorship and Rider Promotion
Whether you are a talented rider looking for sponsors or a barn that is hoping to get support for your next event, learning how to properly approach and attract potential sponsors is a valuable skill!
Below you will find some key tools, examples and information to help you develop and implement a successful sponsorship strategy.
A great place to start is by listening to the seminar replay from "How to Find and Equestrian Sponsor - Steps and Strategies for Success". The speaker for this seminar, equestrian sponsorship expert, Margaret Rizzo packed a ton of information into this event. She takes you step by step through her process of promoting riders and approaching sponsors. TIP: Be sure to download the seminar notes and examples from the download library.
Plus! Don't forget that Social Media can be an excellent tool for finding and attracting sponsors. A popular Facebook Page can provide additional marketing benefits to sponsors, LinkedIn is an excellent tool for meeting CEO's and Marketing VP's of equestrian friendly companies and Twitter can.... Well you'll just have to read our guides to find out the rest!
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SEMINAR REPLAY: How to Structure Equine Syndicates, Partnerships and Private Sponsorships
The ability to work with top horses, whether for sale or to help you reach your competition goals, can positively affect the course of your equestrian career and ultimately, the success of your horse business. But the benefits don't stop there. Equine syndicates and partnerships can provide considerable value to your clients and other investors who participate.This seminar addresses different options and legal considerations for structuring equine syndicates and partnerships . . .
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Rider Promotion - Taking A Hold of the Reins That Shape Your Career
Elisabeth McMillan
If riding, training and competing are a big part of your equestrian career, it is essential that you understand and engage in self promotion. Your ability to promote yourself can drastically affect the number and quality of horses in your barn and what you get paid to ride, train and compete with them. It also directly affects the direction and longevity of your career. . . .
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The Top 3 Myths About Rider Promotion
Riders and trainers tend to have misconceptions about promoting themselves. Often these Myths stand in the way of reaching their career goals. The top three myths versus the reality of successful promotion are covered in this article . . .
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How & Why To Write A Press Release for Your Equestrian Business
Whether you are promoting yourself as a rider, trying to attract sponsors or publicity for your barn - press releases can make a big difference! There are several different types and uses for press releases - depending on whether you are distributing to online sources, email lists or trying to get publicity in a print magazine. However, the basic format stays the same. This example should give you what you need to get started. . . .
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February 2012
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| Here's what our members are saying ...
"I can't say enough about how valuable your site is to our barn."
So-Cal H/J Trainer
"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."
Brian Sabo - United States Eventing Association ICP Committee Member
"The first download I did - nailed exactly what was going on with me!"
J. Foreman
Las Vegas, NV
"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"
Eventing Professional - Baltimore, MD
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Our Guarantee
