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Home | Marketing Strategies
 

How to Market Your Horse Business -
Marketing, Rider Promotion & Equine Sales Success

Marketing isn't limited to advertising it is everything you do to promote yourself, your horses and your business. 

While it doesn't take tons of money to properly market your horse business. It does take the right tools. Below you will find proven marketing, tools and strategies that truly work for horse businesses.

 
Equestrian Marketing Guides, Tools & Step-by-Steps
The 150 Equestrian Business Marketing Tools and JewelsThe 150 Equestrian Business Marketing Tools and Jewels
The 150 Equestrian Business Marketing Tools and Jewels is free with all Professional Memberships. With over 150 Marketing Tools and Strategies that really work for people in the horse business you are . . . More

VIDEO: How to Use the Equestrian Professional Marketing CalendarVIDEO: How to Use the Equestrian Professional Marketing Calendar
Learn how to use an Equestrian Professional Marketing Calendar to improve your horse business. . . . More

How to Write A Killer Marketing Plan for Your Horse Business in Just 7 SentencesHow to Write A Killer Marketing Plan for Your Horse Business in Just 7 Sentences
Elisabeth McMillan
Over the years, I've learned many marketing philosophies, gained a lot of experience and created my own blended approach to horse business marketing. However, I find that at my core is a thought proce . . . More

Getting Your Team on The Same Page - How to Write an Equestrian Brand Positioning StatementGetting Your Team on The Same Page - How to Write an Equestrian Brand Positioning Statement
Sure - The benefits of branding are clear but how do you apply them to your horse business? And how do you get your employees to represent your business the way you need them to . . . More

Why Equestrian Businesses Need Strong Value Propositions & How To Develop One That WorksWhy Equestrian Businesses Need Strong Value Propositions & How To Develop One That Works
As an equestrian business owner your answers to two questions essentially determine the success of your equestrian business. 1. Who are my ideal customers? 2. What do I have to offer them? The best w . . . More



Internet Marketing for Horse Professionals
11 Free Ways to Market Your Horse Business11 Free Ways to Market Your Horse Business
Chad Mendell
Marketing is key to having a healthy growing business. But marketing can often seem expensive and the return on your investment can be hard to track. However, that doesn't have to the case. There are . . . More

Webinar Replay: Internet Marketing Strategies for Professional EquestriansWebinar Replay: Internet Marketing Strategies for Professional Equestrians
Studies show that 78% of people find local businesses by searching online. Factor in the explosive growth of social media and the word of mouth nature of the horse business, and it's clear that intern . . . More

User-Friendly Websites for Horse Business Owners - CMS is the Way to GoUser-Friendly Websites for Horse Business Owners - CMS is the Way to Go
Elisabeth McMillan
Are you looking for a user-friendly website for your horse business? Here is a list of four different types of content management sites that could work for you: 1. WordPress - It's not just for blogs . . . More

The Care and Feeding of Your Equestrian Web Site - The Top 10 Strategies for Getting Your Horse Biz Found OnlineThe Care and Feeding of Your Equestrian Web Site - The Top 10 Strategies for Getting Your Horse Biz Found Online
By Theresa Sheridan
If you have a website and you are using it to grow your business, then learning about Search Engine Optimization (SEO) is no longer an option. SEO is a critical key factor in driving more traffic to y . . . More

Horse Business Marketing - CMS The Double Whammy!Horse Business Marketing - CMS The Double Whammy!
Elisabeth McMillan
Only once in a blue moon do I get to tell you about a horse business or marketing tool that reduces your work and/or expenses while increasing your effectiveness and profitability. I've been "pr . . . More

VIDEO REPLAY!!- **MEMBERS SESSION** Horse Business Websites that Work- How to Turn Visitors into Customers
This seminar lecture covers essential website strategies for turning more visitors into customers. . . . More

SEO for Horse Professionals - The Simple Truth About What It Is, Why You Need It and How To Get ItSEO for Horse Professionals - The Simple Truth About What It Is, Why You Need It and How To Get It
Elisabeth McMillan
While lots of techies would like you to remain confused and overwhelmed by the mysteries of SEO (and other www acronyms) it's really not as complicated as they would like to have you think. Here is a . . . More

MORE Internet Marketing for Horse Business OwnersMORE Internet Marketing for Horse Business Owners
Want to more on Internet Marketing? Click here for Equestrian Professionals arsenal of Internet Marketing tips and resources . . . More

A Horse (Trainer) with No Name - Is Your Horse Business Lost or Found In The Crowd?A Horse (Trainer) with No Name - Is Your Horse Business Lost or Found In The Crowd?
Elisabeth McMillan
Ever hear the song "A Horse With No Name"? It's not really about a horse - It is about being a little "confused" and lost in the desert. Unfortunately, it reminds me of what it is . . . More

Who Needs to Know Your Name? - Six Free Ways Horse Professionals Should Build Name Recognition OnlineWho Needs to Know Your Name? - Six Free Ways Horse Professionals Should Build Name Recognition Online
Associating your name with your horse business shows you take pride in what you do and instills trust in the customer. It is also essential in order for potential customers to find you online! The ke . . . More

Events, PR and Email Marketing
8 Email Marketing Tips for Horse Businesses8 Email Marketing Tips for Horse Businesses
Chad Mendell
While social media gets most of the attention these days, you can't discount one of most effective marketing and communication tools available to horse business owners -- email. Email marketing is a g . . . More

11 Press Releases Writing Tips for Horse Professionals
Chad Mendell
One of the most popular tools used (and misused) by marketing professionals in any field is the press release. A press release is the standard method of communicating your newsworthy announcement to . . . More

Equestrian Event Step-by-Step Checklist To Help You Plan Your Next Barn EventEquestrian Event Step-by-Step Checklist To Help You Plan Your Next Barn Event
Elisabeth McMillan
Hosting events can be a great way to provide value to your current clients, attract new clients and create additional income streams for your horse business. From barn parties and fun-days to clinics . . . More

How to Market Your Horse Business - 10 Tips to Turn Your Email Signature into a Marketing ToolHow to Market Your Horse Business - 10 Tips to Turn Your Email Signature into a Marketing Tool
Elisabeth McMillan
Since marketing is everything you do to promote your horse business, it is important to consider every touch point the customer has with your business as a potential marketing opportunity. One opport . . . More

Media Attention and The Equestrian - Why You Want It & How to Get ItMedia Attention and The Equestrian - Why You Want It & How to Get It
You don't have to be a movie star to get media attention. Find out why Media Attention is good for you, your business and the horse industry as a whole - AND The Best Way to Get It! . . . More

How & Why To Write A Press Release for Your Equestrian BusinessHow & Why To Write A Press Release for Your Equestrian Business
Whether you are promoting yourself as a rider, trying to attract sponsors or publicity for your barn - press releases can make a big difference! There are several different types and uses for press re . . . More


 
Relationship Building and Word of Mouth Marketing
Famous Last WordsFamous Last Words
Elisabeth McMillan
A few weeks ago, I happened to call my sister while she was on her way home from taking her girls for their riding lesson. Of course, I asked her how it went and she exclaimed "every time I leav . . . More

Minding Your Own Horse Business Part 2Minding Your Own Horse Business Part 2
Elisabeth McMillan
Every local business person you come in contact with on a regular basis should know what you do for a living and remember your name - from your mechanic, to the president of the bank. Even better, whe . . . More

Minding Your Own Horse Business - 
Part 1  A Trip to The Grocery StoreMinding Your Own Horse Business - Part 1 A Trip to The Grocery Store
E. McMillan
How well is your horse business connecting to the 33% of households that are interested in horses? From running errands, to hosting a major equestrian event and everything in between there are hundred . . . More


Hot New Marketing Tools
Equestrian Professional's Mobile GuideEquestrian Professional's Mobile Guide
Tips, Tricks and Tools for Success specifically for horse trainers, breeders, riding instructors, professional equestrians and horse care providers. As horse professionals, we're not afforded a lot of time in front of th . . . More

Crowdsourcing: A Fun and Affordable Way to Get A Great Logo Designed for Your Horse BusinessCrowdsourcing: A Fun and Affordable Way to Get A Great Logo Designed for Your Horse Business
By Pam Saul
There are two things you should know about me. First, I am a true math geek in that I like to work with numbers and enjoy solving difficult financial issues. Second, there's not an artistic bone in my body. So when I d . . . More

8 Things to Think About When Using QR Codes to Market Your Horse Business8 Things to Think About When Using QR Codes to Market Your Horse Business
Elisabeth McMillan
Considering the lifestyle and buying habits of equestrians, chances are many of your friends, associates, clients and potential customers either already use a smart phone or soon will be. Which is why getting started and . . . More

Equestrian QR Codes Gone Wild -Equestrian QR Codes Gone Wild -
Elisabeth McMillan
QR Codes are typically used on printed materials like magazines and packaging but there are loads of creative ways to use them. Here you'll find some fun ways to implement them for your horse business. . . . More

Equestrian Professional's QR Code Resource ListEquestrian Professional's QR Code Resource List
From QR code readers for non-smartphones to QR generators that print on all kinds of promo materials. A handy list of QR code readers and generators. . . . More

Horse Trainer Sells 540 Lessons in 3 days

- GROUPON for Horse BusinessesHorse Trainer Sells 540 Lessons in 3 days - GROUPON for Horse Businesses
Elisabeth McMillan
Today's tip is about a phenomenon I've been keeping an eye on for awhile now. Its called GROUPON and it is an advertising/social media hybrid that has been delivering huge results for mainstream businesses -especially re . . . More

REPLAY: Equestrian Professional's Master Class: A Primer on Equine Photography for Marketing With Scott Trees
REPLAY: Equestrian Professional's Master Class: A Primer on Equine Photography for Marketing With Scott Trees A memorable image is critical for good advertising and promotion. One of the best in the world at creating powerful, unforgettable advertising images of horses is Scott Trees. Noted for a dramatic style and emotional portrayal of his subjects, Trees talents have been used by equestrian and commercial clients throughout the world for over four decades. In his webinar presentation, A Primer on Equine Photography for Advertising, Trees will discuss the many considerations involved in photographing horses. Says Trees, " With today's technology, people will try and take pictures of their horses. There are times when this works, but there are also times when it is necessary to hire a professional. I will discuss the merits of each, offer pointers to those folks that do want to try on their own, and relate all of this information to the aspect of advertising in today's Equestrian Industry." . . . More
Replay: Successful Equestrian Sponsorships - Both Sides of the Story
Replay: Successful Equestrian Sponsorships - Both Sides of the Story Successful equestrian sponsorships. Whether you are a talented rider looking for sponsors or a barn that is hoping to get support for your next event, learning how to properly approach and attract potential sponsors is a valuable skill This webinar will give you insights on what it takes to be a sponsored rider or have your event sponsored and what companies are looking to get out of their sponsorship. This webinar will cover topics such as: . . . More
Webinar Replay: Optimizing Facebook Marketing for Equestrian Businesses
Webinar Replay: Optimizing Facebook Marketing for Equestrian Businesses This Webinar replay covers why engagement is important, how consistency of posting matters more than quantity, how visual elements can help increase the number of comments and likes, the five types of posts that can kick start engagement on your Page and what can hurt your post's chances of been seen. . . . More
Equestrian Professional's Master Class - Email Marketing for the Busy Horse Business Owner
Equestrian Professional's Master Class - Email Marketing for the Busy Horse Business Owner So, you're using social media, engaging with your followers and driving traffic to your website but is all that energy generating new customers for your horse business? How do you know if interested parties are getting the information they need to make a decision? Are your current clients staying in the loop and on track? If you are not sure whether your message is getting through, it's a good time to assess your email marketing strategy. . . . More
Equestrian Professional's Guide - How To Market Your Horse Business Online
Equestrian Professional's Guide - How To Market Your Horse Business Online Get found! This guide explains step-by-step how to build a strong internet presence for your horse business. It shows you how to increase traffic, improve search engine results (so that you show up on a Page 1 Google search) and how to turn more site visitors into customers. . . . More
How to Write A Killer Marketing Plan for Your Horse Business in Just 7 Sentences
Elisabeth McMillan
How to Write A Killer Marketing Plan for Your Horse Business in Just 7 Sentences Over the years, I've learned many marketing philosophies, gained a lot of experience and created my own blended approach to horse business marketing. However, I find that at my core is a thought process that I learned about 10 years ago from Jay Conrad Levinson, during a Guerrilla Marketing Coach Certification Course. It is called, The 7 Sentence Marketing Plan. . . . More
Horse Business Features vs. Client Benefits Are you Making this Costly Mistake?
Elisabeth McMillan
Horse Business Features vs. Client Benefits Are you Making this Costly Mistake? The difference between "Features" and "Benefits" is one of the most important concepts to understand in order to make your horse business more profitable. Unfortunately, this critical business concept is often overlooked or misunderstood. As a business owner, you build features into the products or services that you offer so that you can sell the benefits. In other words, clients "buy" benefits not features. Because the client buys the benefit rather than the feature, it is important . . . More
Successful Horse Business Promotion - Watch Out for the Marketing Loco Weed!
Elisabeth McMillan
Successful Horse Business Promotion - Watch Out for the Marketing Loco Weed! The current economy and the easy accessibility of new media has inspired most horse professionals to more aggressively promote their businesses. This means that many of you are using marketing tools that are new to you. Overall, this is a good thing. However, it can also have its draw backs. When it comes to marketing, little mistakes can cause big losses - not just in advertising costs, but in lost consumer trust. Here is one cardinal rule that will go will a long way . . . More
Equestrian Professional's Marketing Calendar With ROI
. . . More
Avoid Burning Your Horse Business with Unintentional Branding
Avoid Burning Your Horse Business with Unintentional Branding Without a proactive plan to properly brand your horse business, your business and your riding career can suffer the consequences of unintentional or worse Schizophrenic branding that can confuse clients and erode their trust in your business. Understanding the following principles about branding can insure you avoid these pitfalls and help you on your way to creating a branding strategy that . . . More
Your Barn Colors & Logo Shape - What do People Really Think?
Your Barn Colors & Logo Shape -
 What do People Really Think? What do your barn colors and logo say about your business? Fascinating charts show which colors and shapes have the best visibility, retention, preference and associations. For example, while "black" has low visibility and retention, it scores a high in color preference . . . More
What Every Equine Professional Needs to Know About Marketing & Branding
What Every Equine Professional Needs to Know About Marketing & Branding Marketing is not limited to advertising. It is everything you do to promote your business and your career. AND how business success is tied to your branding success. . . . More
Download: Shape Choices Chart
Download: Shape Choices Chart Shape Choices Chart as seen in the article Your Barn Colors & Logo Shape.." in a full sized, print quality format so you can print it or download it for your files. . . . More
Download: Color Choices Chart
Download: Color Choices Chart Full size Color Choices Chart as seen in the article Your Barn Colors & Logo Shape in a full sized, print quality format so you can print it or download it for your files. . . . More
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