How to Market Your Horse Business -
Marketing, Rider Promotion & Equine Sales Success

Marketing isn't limited to advertising it is everything you do to promote yourself, your horses and your business. 

While it doesn't take tons of money to properly market your horse business. It does take the right tools. Below you will find proven marketing, tools and strategies that truly work for horse businesses.

 

Equestrian Marketing Guides, Tools & Step-by-Steps The 150 Equestrian Business Marketing Tools and Jewels The 150 Equestrian Business Marketing Tools and Jewels is free with all Professional Memberships. With over 150 Marketing Tools and Strategies that really work for people in the horse business you are . . . More VIDEO: How to Use the Equestrian Professional Marketing Calendar Learn how to use an Equestrian Professional Marketing Calendar to improve your horse business. . . . More How to Write A Killer Marketing Plan for Your Horse Business in Just 7 Sentences Elisabeth McMillan Over the years, I've learned many marketing philosophies, gained a lot of experience and created my own blended approach to horse business marketing. However, I find that at my core is a thought proce . . . More Getting Your Team on The Same Page - How to Write an Equestrian Brand Positioning Statement Sure - The benefits of branding are clear but how do you apply them to your horse business? And how do you get your employees to represent your business the way you need them to . . . More Why Equestrian Businesses Need Strong Value Propositions & How To Develop One That Works As an equestrian business owner your answers to two questions essentially determine the success of your equestrian business. 1. Who are my ideal customers? 2. What do I have to offer them? The best w . . . More

Hot New Marketing Tools Equestrian Professional's Mobile Guide Tips, Tricks and Tools for Success specifically for horse trainers, breeders, riding instructors, professional equestrians and horse care providers. As horse professionals, we're not afforded a lot of time in front of th . . . More Crowdsourcing: A Fun and Affordable Way to Get A Great Logo Designed for Your Horse Business By Pam Saul There are two things you should know about me. First, I am a true math geek in that I like to work with numbers and enjoy solving difficult financial issues. Second, there's not an artistic bone in my body. So when I d . . . More 8 Things to Think About When Using QR Codes to Market Your Horse Business Elisabeth McMillan Considering the lifestyle and buying habits of equestrians, chances are many of your friends, associates, clients and potential customers either already use a smart phone or soon will be. Which is why getting started and . . . More Equestrian QR Codes Gone Wild - Elisabeth McMillan QR Codes are typically used on printed materials like magazines and packaging but there are loads of creative ways to use them. Here you'll find some fun ways to implement them for your horse business. . . . More Equestrian Professional's QR Code Resource List From QR code readers for non-smartphones to QR generators that print on all kinds of promo materials. A handy list of QR code readers and generators. . . . More Horse Trainer Sells 540 Lessons in 3 days - GROUPON for Horse Businesses Elisabeth McMillan Today's tip is about a phenomenon I've been keeping an eye on for awhile now. Its called GROUPON and it is an advertising/social media hybrid that has been delivering huge results for mainstream businesses -especially re . . . More

Internet Marketing for Horse Professionals 11 Free Ways to Market Your Horse Business Chad Mendell Marketing is key to having a healthy growing business. But marketing can often seem expensive and the return on your investment can be hard to track. However, that doesn't have to the case. There are . . . More Why Your Facebook Posts Aren't Being Seen Chad Mendell Every day there are about 55 millions status updates made on Facebook. It would be overwhelming to try and display even a tiny fraction of those posts in your newsfeed. So Facebook uses an algorithm . . . More User-Friendly Websites for Horse Business Owners - CMS is the Way to Go Elisabeth McMillan Are you looking for a user-friendly website for your horse business? Here is a list of four different types of content management sites that could work for you: 1. WordPress - It's not just for blogs . . . More The Care and Feeding of Your Equestrian Web Site - The Top 10 Strategies for Getting Your Horse Biz Found Online By Theresa Sheridan If you have a website and you are using it to grow your business, then learning about Search Engine Optimization (SEO) is no longer an option. SEO is a critical key factor in driving more traffic to y . . . More Horse Business Marketing - CMS The Double Whammy! Elisabeth McMillan Only once in a blue moon do I get to tell you about a horse business or marketing tool that reduces your work and/or expenses while increasing your effectiveness and profitability. I've been "pr . . . More Top 40 Website Hits! - Time saving list of over 40 Great Equestrian Sites where you can list your site for FREE! Who says marketing has to be expensive to be effective? Use this list of over 40 Equestrian Websites to submit a link to your website or list yourself in an equestrian professional directory FOR FREE! . . . More

Events, PR and Email Marketing 8 Email Marketing Tips for Horse Businesses Chad Mendell While social media gets most of the attention these days, you can't discount one of most effective marketing and communication tools available to horse business owners -- email. Email marketing is a g . . . More "11 Press Releases Writing Tips for Horse Professionals" Chad Mendell One of the most popular tools used (and misused) by marketing professionals in any field is the press release. A press release is the standard method of communicating your newsworthy announcement to . . . More Equestrian Event Step-by-Step Checklist To Help You Plan Your Next Barn Event Elisabeth McMillan Hosting events can be a great way to provide value to your current clients, attract new clients and create additional income streams for your horse business. From barn parties and fun-days to clinics . . . More How to Market Your Horse Business - 10 Tips to Turn Your Email Signature into a Marketing Tool Elisabeth McMillan Since marketing is everything you do to promote your horse business, it is important to consider every touch point the customer has with your business as a potential marketing opportunity. One opport . . . More Media Attention and The Equestrian - Why You Want It & How to Get It You don't have to be a movie star to get media attention. Find out why Media Attention is good for you, your business and the horse industry as a whole - AND The Best Way to Get It! . . . More How & Why To Write A Press Release for Your Equestrian Business Whether you are promoting yourself as a rider, trying to attract sponsors or publicity for your barn - press releases can make a big difference! There are several different types and uses for press re . . . More

 

Relationship Building and Word of Mouth Marketing