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Marketing Strategies
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Horse Business Marketing, Rider Promotion & Equine Sales Success
Marketing isn't limited to advertising it is everything you do to promote yourself, your horses and your business.
While it doesn't take tons of money to properly market your horse business. It does take the right tools. Below you will find proven marketing, tools and strategies that truly work for horse businesses.
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The 150 Equestrian Business Marketing Tools and Jewels
The 150 Equestrian Business Marketing Tools and Jewels is free with all Professional Memberships. With over 150 Marketing Tools and Strategies that really work for people in the horse business you are sure to get a lot of use out of this book! PLUS The Ebook comes with an Equestrian Marketing Workbook which includes 2 easy to use Marketing Calendars and a Marketing Checklist. . . . More
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How Google Going Social Affects Your Horse Business
Google has entered the social media arena with two new platforms that are important to horse businesses. The first is Google Social Search and the second is called Google Buzz. While these two products work differently, they have similar implications for business owners -- they affect what your current and potential customers potentially see about you and your competition online. . . . More
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Make Your Sale Horse Shine! - First Impression Insights From a Potential Buyer
Andrea Monsarrat Waldo
You have a horse for sale and you think he's fabulous. But in the world of Equine.com and Facebook, how do you make yours stand out from the rest? You'd be surprised at how low-tech the answers can be. Advertising, training, competition record, fancy movement, breeding--all of these are significant. But there are seemingly small but equally important details that can make or break a sale . . . More
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Minding Your Own Horse Business Part 2
Elisabeth McMillan
Every local business person you come in contact with on a regular basis should know what you do for a living and remember your name - from your mechanic, to the president of the bank. Even better, when everyone from Joe at the petrol station to Sue at the bank not only know your name, but . . . More
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Minding Your Own Horse Business -
Part 1 A Trip to The Grocery Store
E. McMillan
How well is your horse business connecting to the 33% of households that are interested in horses? From running errands, to hosting a major equestrian event and everything in between there are hundreds of ways for your horse business to connect with potential clients in your community. Let's start with the people you come in contact with on a daily basis. . . . More
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The Top 3 Myths About Rider Promotion
Riders and trainers tend to have misconceptions about promoting themselves. Often these Myths stand in the way of reaching their career goals. The top three myths versus the reality of successful promotion are covered in this article . . . More
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Using Facebook for Your Horse Business Part 1 -- Quick Facts and Etiquette
Facebook can be used for horse businesses in a variety of ways and for a variety of reasons but to me what it always boils down is that - used properly it is not only cost effective but it is a very time efficient way to build and maintain relationships with other people in the horse business, current clients and potential clients. . . . More
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Twitter for Horse Professionals
Equestrian Twitter - A sweet "tweet" for horse professionals. While I am by no means an expert tweeter and frankly don't have much use for it as just another blab tool, I can't help but marvel at how useful "Twitter" can be for equine professionals. Why? Because it is . . . More
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15 Ways to Improve Your Customers' Horse Buying Experience
Want to sell more horses? Improve your customers buying experience. Buyers tend to experience high stress levels when making a buying decision, high stress levels negativley impact decision making. By following these guidlines you can help buyers feel more at ease and help them to . . . More
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How to Avoid Burning Your Horse Business with Unintentional Branding
Without a proactive plan to properly brand your horse business, your business and your riding career can suffer the consequences of unintentional or worse Schizophrenic branding that can confuse clients and erode their trust in your business. Understanding the following principles about branding can insure you avoid these pitfalls and help you on your way to creating a branding strategy that . . . More
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Why Equestrian Businesses Need Strong Value Propositions & How To Develop One That Works
As an equestrian business owner your answers to two questions essentially determine the success of your equestrian business. 1. Who are my ideal customers? 2. What do I have to offer them? The best way to answer these questions is to determine and develop your customer value proposition. A strong customer value proposition is perhaps the single most important thing your business can have. It is absolutely essential to . . . More
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The Top 10 Sales Mistakes Horse People Make & How to Fix Them
E. McMillan
Good salesmanship is an art and a pleasure to experience. Poor salemanship is like listening to someone elses kid learn how to play the drums - not an expereince you'd like to repeat! Find out if your sales techniques make you a maestro or a menace? . . . More
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Your Barn Colors & Logo Shape -
What do People Really Think?
What do your barn colors and logo say about your business? Fascinating charts show which colors and shapes have the best visibility, retention, preference and associations. For example, while "black" has low visibility and retention, it scores a high in color preference . . . More
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How & Why To Write A Press Release for Your Equestrian Business
Whether you are promoting yourself as a rider, trying to attract sponsors or publicity for your barn - press releases can make a big difference! There are several different types and uses for press releases - depending on whether you are distributing to online sources, email lists or trying to get publicity in a print magazine. However, the basic format stays the same. This example should give you what you need to get started. . . . More
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Download: Shape Choices Chart
Shape Choices Chart as seen in the article Your Barn Colors & Logo Shape.." in a full sized, print quality format so you can print it or download it for your files. . . . More
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Download: Color Choices Chart
Full size Color Choices Chart as seen in the article Your Barn Colors & Logo Shape in a full sized, print quality format so you can print it or download it for your files. . . . More
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August 2010
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| Here's what our members are saying ...
"I can't say enough about how valuable your site is to our barn."
So-Cal H/J Trainer
"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."
Brian Sabo - United States Eventing Association ICP Committee Member
"The first download I did - nailed exactly what was going on with me!"
J. Foreman
Las Vegas, NV
"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"
Eventing Professional - Baltimore, MD
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