Horse Business and Equestrian Sports Performance Resources for professional equestrians.
Home | The Horse Business | Download Library | Members Only Forum | Tell a Friend | Text Size | Member Profiles | Search | Member Area
Join Now!
 About the Site
Why Join?
Our Contributors
Subscribe Today
Terms of Use
Contact Us
USEA ICP Members
Update My Account
Cancel Membership
 Equestrian News, Travel & Fun
Recent Newsletters
Sample Articles
Equine Business Reports
Equestrian Assessments
OUR RSS FEED
Rider Entertainment
Equestrian World News
Horse Business Directory
 Equestrian Resources
Download Library
Profit Margin Calculator
Members Only Forum
Private Consulting
Teleseminars
Join a Mastermind Group
Classified Ads
Member Profiles
 Equestrian Business
The Horse Business
Equestrian Marketing
Rider Promotion
Horse Business Forms
 Equestrian Sports Performance
Rider Assessments
Rider Sports Pyschology
Articles & Illustrations
Knowledge Exchange
 Our Shop
All Products
Business Building Tools
Consulting Packages
Training Videos & More
 Equestrian Interactions
Public Speaking
Suggest an Article
Submit an Article
Provide Humor
Tell a Friend
 Other Useful Things
Our Guarantee
Your Account
Help
Affiliate Program
Privacy Policy
Our RSS
Accept Credit Cards
Your New Zealand
NZPAGES - Your New Zealand Web Site Directory
Web Site
Home | Equestrian Marketing
 

Equestrian Marketing Strategies

Marketing isn't limited to advertising it is everything you do to promote yourself, your horses and your business. 

While it doesn't take tons of money to properly market your horse business. It does take the right tools. Below you will find proven marketing, tools and strategies that truly work for horse businesses.

Minding Your Horse Business - Part 1 A Trip to The Grocery Store
E. McMillan
Minding Your Horse Business - Part 1 
 A Trip to The Grocery Store How well is your horse business connecting to the 33% of households that are interested in horses? From running errands, to hosting a major equestrian event and everything in between there are hundreds of ways for your horse business to connect with potential clients in your community. Let's start with the people you come in contact with on a daily basis. . . . More
Social Media for Equestrian Businesses - Effective & Efficient or Ultimate Time Waster?
Elisabeth McMillan
When I talk about social networking with horse professionals who are not yet using it they tend to tell me they "don't have the time and don't know how other horse people who are on *there* find the time" On the other hand those who are using it . . . More
Using Facebook for Your Horse Business Part 1 -- Quick Facts and Etiquette
Using Facebook for Your Horse Business Part 1 -- Quick Facts and Etiquette Facebook can be used for horse businesses in a variety of ways and for a variety of reasons but to me what it always boils down is that - used properly it is not only cost effective but it is a very time efficient way to build and maintain relationships with other people in the horse business, current clients and potential clients. . . . More
Twitter for The Horse Business
Twitter for The Horse Business Equestrian Twitter - A sweet "tweet" for horse professionals. While I am by no means an expert tweeter and frankly don't have much use for it as just another blab tool, I can't help but marvel at how useful "Twitter" can be for equine professionals. Why? Because it is . . . More
Getting Your Team on The Same Page - How to Write an Equestrian Brand Positioning Statement
Getting Your Team on The Same Page - How to Write an Equestrian Brand Positioning Statement Sure - The benefits of branding are clear but how do you apply them to your horse business? And how do you get your employees to represent your business the way you need them to . . . More
The 150 Equestrian Business Marketing Tools and Jewels
The 150 Equestrian Business Marketing Tools and Jewels The 150 Equestrian Business Marketing Tools and Jewels is free with all Professional Memberships. With over 150 Marketing Tools and Strategies that really work for people in the horse business you are sure to get a lot of use out of this book! PLUS The Ebook comes with an Equestrian Marketing Workbook which includes 2 easy to use Marketing Calendars and a Marketing Checklist. . . . More
How to Avoid Burning Your Horse Business with Unintentional Branding
How to Avoid Burning Your Horse Business with Unintentional Branding Without a proactive plan to properly brand your horse business, your business and your riding career can suffer the consequences of unintentional or worse Schizophrenic branding that can confuse clients and erode their trust in your business. Understanding the following principles about branding can insure you avoid these pitfalls and help you on your way to creating a branding strategy that . . . More
Why Equestrian Businesses Need Strong Value Propositions & How To Develop One That Works
Why Equestrian Businesses Need Strong Value Propositions & How To Develop One That Works As an equestrian business owner your answers to two questions essentially determine the success of your equestrian business. 1. Who are my ideal customers? 2. What do I have to offer them? The best way to answer these questions is to determine and develop your customer value proposition. A strong customer value proposition is perhaps the single most important thing your business can have. It is absolutely essential to . . . More

Top 40 Website Hits! - Time saving list of over 40 Great Equestrian Sites where you can list your site for FREE!
Top 40 Website Hits! - Time saving list of over 40 Great Equestrian Sites where you can list your site for FREE! Who says marketing has to be expensive to be effective? Use this list of over 40 Equestrian Websites to submit a link to your website or list yourself in an equestrian professional directory FOR FREE! Most links are directly to the listing page and will save you literally hundreds of hours of searching! . . . More
Your Barn Colors & Logo Shape - What do People Really Think?
Your Barn Colors & Logo Shape -
 What do People Really Think? What do your barn colors and logo say about your business? Fascinating charts show which colors and shapes have the best visibility, retention, preference and associations. For example, while "black" has low visibility and retention, it scores a high in color preference . . . More
What Every Equine Professional Needs to Know About Marketing & Branding
What Every Equine Professional Needs to Know About Marketing & Branding Marketing is not limited to advertising. It is everything you do to promote your business and your career. AND how business success is tied to your branding success. . . . More
Make Your Horse Business More Profitable! A Dozen And 1 Things Your Website Should Be Doing!
E. McMillan
Make Your Horse Business More Profitable!
A Dozen And 1 Things Your Website Should Be Doing! Whether you have an existing website or you are planning to build one you won't believe the things your website can do to increase your profitability. Simple design tweaks and utilizing the full value of the Internet can make your website one of your most valuable business assets. These simple tips and strategies can . . . More
How & Why To Write A Press Release for Your Equestrian Business
How & Why To Write A Press Release for Your Equestrian Business PR based marketing is generally much more effective than mainstream advertising. If you want to have a PR based marketing strategy and don't want to pay hundreds of dollars to a writer you need to know how to write your own press releases. Here is an example of an actual release written for a hunter/jumper barn. . . . More
Download: Shape Choices Chart
Download: Shape Choices Chart Shape Choices Chart as seen in the article Your Barn Colors & Logo Shape.." in a full sized, print quality format so you can print it or download it for your files. . . . More
Download: Color Choices Chart
Download: Color Choices Chart Full size Color Choices Chart as seen in the article Your Barn Colors & Logo Shape in a full sized, print quality format so you can print it or download it for your files. . . . More
 Tip of the Week
Previous Month July 2009 Next Month
S M T W T F S
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31  
EquestrianProfessional on Facebook EquestrianProfessional on Twitter EquestrianProfessional on LinkedIn
 Discussion Forum
Recent Forum Posts
• Critique needed
• How do you walk away from a job?
• Riding instruction and more
• Outside Trainers
• Pros and Cons of Incorporating
• Accountant for Equine-based Businesses
• New Forum!
· Funny things you do for luck!
· Loose stallion
· New Forum Platform
· Eyes
· Hauling Fees
· contracts
· Riding Lesson Log
· Invitation to Impulsion Unlimited Blog
· Marketing Your Horse Business
· Planes of motion in riding
Search Discussion

Our RSS
 TESTIMONIALS

Here's what our members are saying ...


"Wow! Powerful stuff!"  "Instantly and infinitely worth becoming a member!"

C.J.
Nashville, Tn

"I can't say enough about how valuable your site is to our barn."
  So-Cal H/J Trainer   


"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."

Brian Sabo - United States Eventing Association ICP Committee Member 


"The first download I did - nailed exactly what was going on with me!"

J. Foreman
Las Vegas, NV


"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"

Eventing Professional - Baltimore, MD