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Home | Marketing Strategies
 

How to Market Your Horse Business -
Marketing, Rider Promotion & Equine Sales Success

Marketing isn't limited to advertising it is everything you do to promote yourself, your horses and your business. 

While it doesn't take tons of money to properly market your horse business. It does take the right tools. Below you will find proven marketing, tools and strategies that truly work for horse businesses.

 
Equestrian Marketing Guides, Tools & Step-by-Steps
The 150 Equestrian Business Marketing Tools and JewelsThe 150 Equestrian Business Marketing Tools and Jewels
The 150 Equestrian Business Marketing Tools and Jewels is free with all Professional Memberships. With over 150 Marketing Tools and Strategies that really work for people in the horse business you are . . . More

VIDEO: How to Use the Equestrian Professional Marketing CalendarVIDEO: How to Use the Equestrian Professional Marketing Calendar
Learn how to use an Equestrian Professional Marketing Calendar to improve your horse business. . . . More

How to Write A Killer Marketing Plan for Your Horse Business in Just 7 SentencesHow to Write A Killer Marketing Plan for Your Horse Business in Just 7 Sentences
Elisabeth McMillan
Over the years, I've learned many marketing philosophies, gained a lot of experience and created my own blended approach to horse business marketing. However, I find that at my core is a thought proce . . . More

How to Make and Use a Features and Benefits List for Your Horse BusinessHow to Make and Use a Features and Benefits List for Your Horse Business
Elisabeth McMillan
The difference between "Features" and "Benefits" is one of the most important concepts to understand in order to make your horse business more profitable. Unfortunately, this criti . . . More

Getting Your Team on The Same Page - How to Write an Equestrian Brand Positioning StatementGetting Your Team on The Same Page - How to Write an Equestrian Brand Positioning Statement
Sure - The benefits of branding are clear but how do you apply them to your horse business? And how do you get your employees to represent your business the way you need them to . . . More

Why Equestrian Businesses Need Strong Value Propositions & How To Develop One That WorksWhy Equestrian Businesses Need Strong Value Propositions & How To Develop One That Works
As an equestrian business owner your answers to two questions essentially determine the success of your equestrian business. 1. Who are my ideal customers? 2. What do I have to offer them? The best w . . . More


Branding - Logos, Colors, Print
Successful Horse Business Promotion - Watch Out for the Marketing Loco Weed!Successful Horse Business Promotion - Watch Out for the Marketing Loco Weed!
Elisabeth McMillan
The current economy and the easy accessibility of new media has inspired most horse professionals to more aggressively promote their businesses. This means that many of you are using marketing tools t . . . More

Avoid Burning Your Horse Business with Unintentional BrandingAvoid Burning Your Horse Business with Unintentional Branding
Without a proactive plan to properly brand your horse business, your business and your riding career can suffer the consequences of unintentional or worse Schizophrenic branding that can confuse clien . . . More

Your Barn Colors & Logo Shape -
 What do People Really Think?Your Barn Colors & Logo Shape - What do People Really Think?
What do your barn colors and logo say about your business? Fascinating charts show which colors and shapes have the best visibility, retention, preference and associations. For example, while "b . . . More

What Every Equine Professional Needs to Know About Marketing & BrandingWhat Every Equine Professional Needs to Know About Marketing & Branding
Marketing is not limited to advertising. It is everything you do to promote your business and your career. AND how business success is tied to your branding success. . . . More

Download: Shape Choices ChartDownload: Shape Choices Chart
Shape Choices Chart as seen in the article Your Barn Colors & Logo Shape.." in a full sized, print quality format so you can print it or download it for your files. . . . More

Download: Color Choices ChartDownload: Color Choices Chart
Full size Color Choices Chart as seen in the article Your Barn Colors & Logo Shape in a full sized, print quality format so you can print it or download it for your files. . . . More



Internet Marketing for Horse Professionals
Equestrian Professional's Guide to Internet MarketingEquestrian Professional's Guide to Internet Marketing
Equestrian Professional's Guide to Internet Marketing will take you quickly through the most important practices and strategies to get your horse business seen online. Plus, you'll learn how to turn . . . More

11 Free Ways to Market Your Horse Business11 Free Ways to Market Your Horse Business
Chad Mendell
Marketing is key to having a healthy growing business. But marketing can often seem expensive and the return on your investment can be hard to track. However, that doesn't have to the case. There are . . . More

Webinar Replay: Internet Marketing Strategies for Professional EquestriansWebinar Replay: Internet Marketing Strategies for Professional Equestrians
Studies show that 78% of people find local businesses by searching online. Factor in the explosive growth of social media and the word of mouth nature of the horse business, and it's clear that intern . . . More

User-Friendly Websites for Horse Business Owners - CMS is the Way to GoUser-Friendly Websites for Horse Business Owners - CMS is the Way to Go
Elisabeth McMillan
Are you looking for a user-friendly website for your horse business? Here is a list of four different types of content management sites that could work for you: 1. WordPress - It's not just for blogs . . . More

The Care and Feeding of Your Equestrian Web Site - The Top 10 Strategies for Getting Your Horse Biz Found OnlineThe Care and Feeding of Your Equestrian Web Site - The Top 10 Strategies for Getting Your Horse Biz Found Online
By Theresa Sheridan
If you have a website and you are using it to grow your business, then learning about Search Engine Optimization (SEO) is no longer an option. SEO is a critical key factor in driving more traffic to y . . . More

Horse Business Marketing - CMS The Double Whammy!Horse Business Marketing - CMS The Double Whammy!
Elisabeth McMillan
Only once in a blue moon do I get to tell you about a horse business or marketing tool that reduces your work and/or expenses while increasing your effectiveness and profitability. I've been "pr . . . More

VIDEO REPLAY!!- **MEMBERS SESSION** Horse Business Websites that Work- How to Turn Visitors into Customers
This seminar lecture covers essential website strategies for turning more visitors into customers. . . . More

SEO for Horse Professionals - The Simple Truth About What It Is, Why You Need It and How To Get ItSEO for Horse Professionals - The Simple Truth About What It Is, Why You Need It and How To Get It
Elisabeth McMillan
While lots of techies would like you to remain confused and overwhelmed by the mysteries of SEO (and other www acronyms) it's really not as complicated as they would like to have you think. Here is a . . . More

A Horse (Trainer) with No Name - Is Your Horse Business Lost or Found In The Crowd?A Horse (Trainer) with No Name - Is Your Horse Business Lost or Found In The Crowd?
Elisabeth McMillan
Ever hear the song "A Horse With No Name"? It's not really about a horse - It is about being a little "confused" and lost in the desert. Unfortunately, it reminds me of what it is . . . More

Who Needs to Know Your Name? - Six Free Ways Horse Professionals Should Build Name Recognition OnlineWho Needs to Know Your Name? - Six Free Ways Horse Professionals Should Build Name Recognition Online
Associating your name with your horse business shows you take pride in what you do and instills trust in the customer. It is also essential in order for potential customers to find you online! The ke . . . More

Events, PR and Email Marketing
8 Email Marketing Tips for Horse Businesses8 Email Marketing Tips for Horse Businesses
Chad Mendell
While social media gets most of the attention these days, you can't discount one of most effective marketing and communication tools available to horse business owners -- email. Email marketing is a g . . . More

11 Press Releases Writing Tips for Horse Professionals
Chad Mendell
One of the most popular tools used (and misused) by marketing professionals in any field is the press release. A press release is the standard method of communicating your newsworthy announcement to . . . More

Equestrian Event Step-by-Step Checklist To Help You Plan Your Next Barn EventEquestrian Event Step-by-Step Checklist To Help You Plan Your Next Barn Event
Elisabeth McMillan
Hosting events can be a great way to provide value to your current clients, attract new clients and create additional income streams for your horse business. From barn parties and fun-days to clinics . . . More

How to Market Your Horse Business - 10 Tips to Turn Your Email Signature into a Marketing ToolHow to Market Your Horse Business - 10 Tips to Turn Your Email Signature into a Marketing Tool
Elisabeth McMillan
Since marketing is everything you do to promote your horse business, it is important to consider every touch point the customer has with your business as a potential marketing opportunity. One opport . . . More

Media Attention and The Equestrian - Why You Want It & How to Get ItMedia Attention and The Equestrian - Why You Want It & How to Get It
You don't have to be a movie star to get media attention. Find out why Media Attention is good for you, your business and the horse industry as a whole - AND The Best Way to Get It! . . . More

How & Why To Write A Press Release for Your Equestrian BusinessHow & Why To Write A Press Release for Your Equestrian Business
Whether you are promoting yourself as a rider, trying to attract sponsors or publicity for your barn - press releases can make a big difference! There are several different types and uses for press re . . . More


 
Relationship Building and Word of Mouth Marketing
Famous Last WordsFamous Last Words
Elisabeth McMillan
A few weeks ago, I happened to call my sister while she was on her way home from taking her girls for their riding lesson. Of course, I asked her how it went and she exclaimed "every time I leav . . . More

Minding Your Own Horse Business Part 2Minding Your Own Horse Business Part 2
Elisabeth McMillan
Every local business person you come in contact with on a regular basis should know what you do for a living and remember your name - from your mechanic, to the president of the bank. Even better, whe . . . More

Minding Your Own Horse Business - 
Part 1  A Trip to The Grocery StoreMinding Your Own Horse Business - Part 1 A Trip to The Grocery Store
E. McMillan
How well is your horse business connecting to the 33% of households that are interested in horses? From running errands, to hosting a major equestrian event and everything in between there are hundred . . . More


Hot New Marketing Tools
Equestrian Professional's Mobile GuideEquestrian Professional's Mobile Guide
Tips, Tricks and Tools for Success specifically for horse trainers, breeders, riding instructors, professional equestrians and horse care providers. As horse professionals, we're not afforded a lot of time in front of th . . . More

The Funnest, Affordable, Best Way to Get A Great Logo Designed for Your Horse Business!The Funnest, Affordable, Best Way to Get A Great Logo Designed for Your Horse Business!
By Pam Saul
There are two things you should know about me. First, I am a true math geek in that I like to work with numbers and enjoy solving difficult financial issues. Second, there's not an artistic bone in my body. So when I d . . . More

8 Things to Think About When Using QR Codes to Market Your Horse Business8 Things to Think About When Using QR Codes to Market Your Horse Business
Elisabeth McMillan
Considering the lifestyle and buying habits of equestrians, chances are many of your friends, associates, clients and potential customers either already use a smart phone or soon will be. Which is why getting started and . . . More

Equestrian Professional's QR Code Resource ListEquestrian Professional's QR Code Resource List
From QR code readers for non-smartphones to QR generators that print on all kinds of promo materials. A handy list of QR code readers and generators. . . . More

Horse Trainer Sells 540 Lessons in 3 days

- GROUPON for Horse BusinessesHorse Trainer Sells 540 Lessons in 3 days - GROUPON for Horse Businesses
Elisabeth McMillan
Today's tip is about a phenomenon I've been keeping an eye on for awhile now. Its called GROUPON and it is an advertising/social media hybrid that has been delivering huge results for mainstream businesses -especially re . . . More

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