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Marketing Strategies
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How to Market Your Horse Business -
Marketing, Rider Promotion & Equine Sales Success
Marketing isn't limited to advertising it is everything you do to promote yourself, your horses and your business.
While it doesn't take tons of money to properly market your horse business. It does take the right tools. Below you will find proven marketing, tools and strategies that truly work for horse businesses.
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Equestrian Event Step-by-Step Checklist To Help You Plan Your Next Barn Event
Elisabeth McMillan
Hosting events can be a great way to provide value to your current clients, attract new clients and create additional income streams for your horse business. From barn parties and fun-days to clinics and schooling shows, this checklist will help you identify what types of events are best for your barn and provide you with a useful checklist to help you plan a successful equstrian event. . . .
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User-Friendly Websites for Horse Business Owners - CMS is the Way to Go
Elisabeth McMillan
Are you looking for a user-friendly website for your horse business? Here is a list of four different types of content management sites that could work for you: 1. WordPress - It's not just for blogs. WordPress has so many templates these days that the sky is really the limit. Pros: WordPress is free except for.. . . .
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How to Market Your Horse Business - 10 Tips to Turn Your Email Signature into a Marketing Tool
Elisabeth McMillan
Since marketing is everything you do to promote your horse business, it is important to consider every touch point the customer has with your business as a potential marketing opportunity. One opportunity that is often missed is your email signature. Here are a few tips to get more benefit from the email you send. First we'll start with the necessary and then we'll move on to a few more creative options and tools. . . .
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5 Quick Tips for Getting Started Right On BranchOut for Horse Business Owners
Elisabeth McMillan
The number one reason why I like BranchOut for horse professionals is since horse people tend to connect with other horse people (on Facebook and in real life), it provides you with "equestrian relevant" professional connections. BranchOut's founder, Rick Marini, developed BranchOut to be a place where both white collar professionals and blue collar workers could make career connections. This combination seems to be a . . .
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A Fun and Affordable Way to Get A Great Logo Designed for Your Horse Business
By Pam Saul
There are two things you should know about me. First, I am a true math geek in that I like to work with numbers and enjoy solving difficult financial issues. Second, there's not an artistic bone in my body. So when I decided to venture into a new business on my own, I knew that I would need some serious help in creating a logo to identify my business. Luckily, I know a marketing genius that I could ask for help! . . .
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8 Things to Think About When Using QR Codes to Market Your Horse Business
Elisabeth McMillan
Considering the lifestyle and buying habits of equestrians, chances are many of your friends, associates, clients and potential customers either already use a smart phone or soon will be. Which is why getting started and becoming skilled at using QR codes now could be a very smart strategy for gaining the competitive advantage! Here are 8 best practices for QR code success! . . .
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Equestrian QR Codes Gone Wild -
Elisabeth McMillan
QR Codes are typically used on printed materials like magazines and packaging but there are loads of creative ways to use them. Here you'll find some fun ways to implement them for your horse business. . . .
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How to Write A Killer Marketing Plan for Your Horse Business in Just 7 Sentences
Elisabeth McMillan
Over the years, I've learned many marketing philosophies, gained a lot of experience and created my own blended approach to horse business marketing. However, I find that at my core is a thought process that I learned about 10 years ago from Jay Conrad Levinson, during a Guerrilla Marketing Coach Certification Course. It is called, The 7 Sentence Marketing Plan. . . .
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Horse Business Features vs. Client Benefits Are you Making this Costly Mistake?
Elisabeth McMillan
The difference between "Features" and "Benefits" is one of the most important concepts to understand in order to make your horse business more profitable. Unfortunately, this critical business concept is often overlooked or misunderstood. As a business owner, you build features into the products or services that you offer so that you can sell the benefits. In other words, clients "buy" benefits not features. Because the client buys the benefit rather than the feature, it is important . . .
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Successful Horse Business Promotion - Watch Out for the Marketing Loco Weed!
Elisabeth McMillan
The current economy and the easy accessibility of new media has inspired most horse professionals to more aggressively promote their businesses. This means that many of you are using marketing tools that are new to you. Overall, this is a good thing. However, it can also have its draw backs. When it comes to marketing, little mistakes can cause big losses - not just in advertising costs, but in lost consumer trust. Here is one cardinal rule that will go will a long way . . .
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The 150 Equestrian Business Marketing Tools and Jewels
The 150 Equestrian Business Marketing Tools and Jewels is free with all Professional Memberships. With over 150 Marketing Tools and Strategies that really work for people in the horse business you are sure to get a lot of use out of this book! PLUS The Ebook comes with an Equestrian Marketing Workbook which includes 2 easy to use Marketing Calendars and a Marketing Checklist. . . .
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How Google Going Social Affects Your Horse Business
Elisabeth McMillan
Google has entered the social media arena with two new platforms that are important to horse businesses. The first is Google Social Search and the second is called Google Buzz. While these two products work differently, they have similar implications for business owners -- they affect what your current and potential customers potentially see about you and your competition online. . . .
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Make Your Sale Horse Shine! - First Impression Insights From a Potential Buyer
Andrea Monsarrat Waldo
You have a horse for sale and you think he's fabulous. But in the world of Equine.com and Facebook, how do you make yours stand out from the rest? You'd be surprised at how low-tech the answers can be. Advertising, training, competition record, fancy movement, breeding--all of these are significant. But there are seemingly small but equally important details that can make or break a sale . . .
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Minding Your Own Horse Business Part 2
Elisabeth McMillan
Every local business person you come in contact with on a regular basis should know what you do for a living and remember your name - from your mechanic, to the president of the bank. Even better, when everyone from Joe at the petrol station to Sue at the bank not only know your name, but . . .
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Minding Your Own Horse Business -
Part 1 A Trip to The Grocery Store
E. McMillan
How well is your horse business connecting to the 33% of households that are interested in horses? From running errands, to hosting a major equestrian event and everything in between there are hundreds of ways for your horse business to connect with potential clients in your community. Let's start with the people you come in contact with on a daily basis. . . .
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The Top 3 Myths About Rider Promotion
Riders and trainers tend to have misconceptions about promoting themselves. Often these Myths stand in the way of reaching their career goals. The top three myths versus the reality of successful promotion are covered in this article . . .
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Twitter for Horse Professionals
Equestrian Twitter - A sweet "tweet" for horse professionals. While I am by no means an expert tweeter and frankly don't have much use for it as just another blab tool, I can't help but marvel at how useful "Twitter" can be for equine professionals. Why? Because it is . . .
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Why Equestrian Businesses Need Strong Value Propositions & How To Develop One That Works
As an equestrian business owner your answers to two questions essentially determine the success of your equestrian business. 1. Who are my ideal customers? 2. What do I have to offer them? The best way to answer these questions is to determine and develop your customer value proposition. A strong customer value proposition is perhaps the single most important thing your business can have. It is absolutely essential to . . .
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Your Barn Colors & Logo Shape -
What do People Really Think?
What do your barn colors and logo say about your business? Fascinating charts show which colors and shapes have the best visibility, retention, preference and associations. For example, while "black" has low visibility and retention, it scores a high in color preference . . .
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How & Why To Write A Press Release for Your Equestrian Business
Whether you are promoting yourself as a rider, trying to attract sponsors or publicity for your barn - press releases can make a big difference! There are several different types and uses for press releases - depending on whether you are distributing to online sources, email lists or trying to get publicity in a print magazine. However, the basic format stays the same. This example should give you what you need to get started. . . .
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February 2012
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| Here's what our members are saying ...
"I can't say enough about how valuable your site is to our barn."
So-Cal H/J Trainer
"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."
Brian Sabo - United States Eventing Association ICP Committee Member
"The first download I did - nailed exactly what was going on with me!"
J. Foreman
Las Vegas, NV
"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"
Eventing Professional - Baltimore, MD
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Our Guarantee
