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Equestrian Marketing
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Equestrian Marketing Strategies
Marketing isn't limited to advertising it is everything you do to promote yourself, your horses and your business.
While it doesn't take tons of money to properly market your horse business. It does take the right tools. Below you will find proven marketing, tools and strategies that truly work for horse businesses.
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Minding Your Horse Business - Part 1
A Trip to The Grocery Store
E. McMillan
How well is your horse business connecting to the 33% of households that are interested in horses? From running errands, to hosting a major equestrian event and everything in between there are hundreds of ways for your horse business to connect with potential clients in your community. Let's start with the people you come in contact with on a daily basis. . . . More
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Using Facebook for Your Horse Business Part 1 -- Quick Facts and Etiquette
Facebook can be used for horse businesses in a variety of ways and for a variety of reasons but to me what it always boils down is that - used properly it is not only cost effective but it is a very time efficient way to build and maintain relationships with other people in the horse business, current clients and potential clients. . . . More
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Twitter for The Horse Business
Equestrian Twitter - A sweet "tweet" for horse professionals. While I am by no means an expert tweeter and frankly don't have much use for it as just another blab tool, I can't help but marvel at how useful "Twitter" can be for equine professionals. Why? Because it is . . . More
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The 150 Equestrian Business Marketing Tools and Jewels
The 150 Equestrian Business Marketing Tools and Jewels is free with all Professional Memberships. With over 150 Marketing Tools and Strategies that really work for people in the horse business you are sure to get a lot of use out of this book! PLUS The Ebook comes with an Equestrian Marketing Workbook which includes 2 easy to use Marketing Calendars and a Marketing Checklist. . . . More
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How to Avoid Burning Your Horse Business with Unintentional Branding
Without a proactive plan to properly brand your horse business, your business and your riding career can suffer the consequences of unintentional or worse Schizophrenic branding that can confuse clients and erode their trust in your business. Understanding the following principles about branding can insure you avoid these pitfalls and help you on your way to creating a branding strategy that . . . More
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Why Equestrian Businesses Need Strong Value Propositions & How To Develop One That Works
As an equestrian business owner your answers to two questions essentially determine the success of your equestrian business. 1. Who are my ideal customers? 2. What do I have to offer them? The best way to answer these questions is to determine and develop your customer value proposition. A strong customer value proposition is perhaps the single most important thing your business can have. It is absolutely essential to . . . More
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Your Barn Colors & Logo Shape -
What do People Really Think?
What do your barn colors and logo say about your business? Fascinating charts show which colors and shapes have the best visibility, retention, preference and associations. For example, while "black" has low visibility and retention, it scores a high in color preference . . . More
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How & Why To Write A Press Release for Your Equestrian Business
PR based marketing is generally much more effective than mainstream advertising. If you want to have a PR based marketing strategy and don't want to pay hundreds of dollars to a writer you need to know how to write your own press releases. Here is an example of an actual release written for a hunter/jumper barn. . . . More
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Download: Shape Choices Chart
Shape Choices Chart as seen in the article Your Barn Colors & Logo Shape.." in a full sized, print quality format so you can print it or download it for your files. . . . More
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Download: Color Choices Chart
Full size Color Choices Chart as seen in the article Your Barn Colors & Logo Shape in a full sized, print quality format so you can print it or download it for your files. . . . More
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| Here's what our members are saying ...
"Wow! Powerful stuff!" "Instantly and infinitely worth becoming a member!"
C.J.
Nashville, Tn
"I can't say enough about how valuable your site is to our barn."
So-Cal H/J Trainer
"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."
Brian Sabo - United States Eventing Association ICP Committee Member
"The first download I did - nailed exactly what was going on with me!"
J. Foreman
Las Vegas, NV
"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"
Eventing Professional - Baltimore, MD
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Why Join?
