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Home | Marketing Strategies
 

How to Market Your Horse Business -
Marketing, Rider Promotion & Equine Sales Success

Marketing isn't limited to advertising it is everything you do to promote yourself, your horses and your business. 

While it doesn't take tons of money to properly market your horse business. It does take the right tools. Below you will find proven marketing, tools and strategies that truly work for horse businesses.

Equestrian Event Step-by-Step Checklist To Help You Plan Your Next Barn Event
Elisabeth McMillan
Equestrian Event Step-by-Step Checklist To Help You Plan Your Next Barn Event Hosting events can be a great way to provide value to your current clients, attract new clients and create additional income streams for your horse business. From barn parties and fun-days to clinics and schooling shows, this checklist will help you identify what types of events are best for your barn and provide you with a useful checklist to help you plan a successful equstrian event. . . . More
User-Friendly Websites for Horse Business Owners - CMS is the Way to Go
Elisabeth McMillan
User-Friendly Websites for Horse Business Owners - CMS is the Way to Go Are you looking for a user-friendly website for your horse business? Here is a list of four different types of content management sites that could work for you: 1. WordPress - It's not just for blogs. WordPress has so many templates these days that the sky is really the limit. Pros: WordPress is free except for.. . . . More
Social Media Creates New Opportunities for Riders And the Equestrian Companies That Sponsor Them
Elisabeth McMillan
Social Media Creates New Opportunities for Riders And the Equestrian Companies That Sponsor Them Social Media is often referred to as word of mouth on steroids - but when it comes to the equestrian community, it's a heck of a lot more than that. Social media is changing the playing field for both professional equestrians and the equestrian companies that sponsor them. . . . More
The Care and Feeding of Your Equestrian Web Site - The Top 10 Strategies for Getting Your Horse Biz Found Online
By Theresa Sheridan
The Care and Feeding of Your Equestrian Web Site - The Top 10 Strategies for Getting Your Horse Biz Found Online If you have a website and you are using it to grow your business, then learning about Search Engine Optimization (SEO) is no longer an option. SEO is a critical key factor in driving more traffic to your web site. Without it you are just another blob in cyberspace, waiting to be found. . . . More
How to Market Your Horse Business - 10 Tips to Turn Your Email Signature into a Marketing Tool
Elisabeth McMillan
How to Market Your Horse Business - 10 Tips to Turn Your Email Signature into a Marketing Tool Since marketing is everything you do to promote your horse business, it is important to consider every touch point the customer has with your business as a potential marketing opportunity. One opportunity that is often missed is your email signature. Here are a few tips to get more benefit from the email you send. First we'll start with the necessary and then we'll move on to a few more creative options and tools. . . . More
5 Quick Tips for Getting Started Right On BranchOut for Horse Business Owners
Elisabeth McMillan
5 Quick Tips for Getting Started Right On BranchOut for Horse Business Owners The number one reason why I like BranchOut for horse professionals is since horse people tend to connect with other horse people (on Facebook and in real life), it provides you with "equestrian relevant" professional connections. BranchOut's founder, Rick Marini, developed BranchOut to be a place where both white collar professionals and blue collar workers could make career connections. This combination seems to be a . . . More
A Fun and Affordable Way to Get A Great Logo Designed for Your Horse Business
By Pam Saul
A Fun and Affordable Way to Get A Great Logo Designed for Your Horse Business There are two things you should know about me. First, I am a true math geek in that I like to work with numbers and enjoy solving difficult financial issues. Second, there's not an artistic bone in my body. So when I decided to venture into a new business on my own, I knew that I would need some serious help in creating a logo to identify my business. Luckily, I know a marketing genius that I could ask for help! . . . More
8 Things to Think About When Using QR Codes to Market Your Horse Business
Elisabeth McMillan
8 Things to Think About When Using QR Codes to Market Your Horse Business Considering the lifestyle and buying habits of equestrians, chances are many of your friends, associates, clients and potential customers either already use a smart phone or soon will be. Which is why getting started and becoming skilled at using QR codes now could be a very smart strategy for gaining the competitive advantage! Here are 8 best practices for QR code success! . . . More
Equestrian QR Codes Gone Wild -
Elisabeth McMillan
Equestrian QR Codes Gone Wild - QR Codes are typically used on printed materials like magazines and packaging but there are loads of creative ways to use them. Here you'll find some fun ways to implement them for your horse business. . . . More
Equestrian Professional's QR Code Resource List
Equestrian Professional's QR Code Resource List From QR code readers for non-smartphones to QR generators that print on all kinds of promo materials. A handy list of QR code readers and generators. . . . More
How to Write A Killer Marketing Plan for Your Horse Business in Just 7 Sentences
Elisabeth McMillan
How to Write A Killer Marketing Plan for Your Horse Business in Just 7 Sentences Over the years, I've learned many marketing philosophies, gained a lot of experience and created my own blended approach to horse business marketing. However, I find that at my core is a thought process that I learned about 10 years ago from Jay Conrad Levinson, during a Guerrilla Marketing Coach Certification Course. It is called, The 7 Sentence Marketing Plan. . . . More
Horse Business Features vs. Client Benefits Are you Making this Costly Mistake?
Elisabeth McMillan
Horse Business Features vs. Client Benefits Are you Making this Costly Mistake? The difference between "Features" and "Benefits" is one of the most important concepts to understand in order to make your horse business more profitable. Unfortunately, this critical business concept is often overlooked or misunderstood. As a business owner, you build features into the products or services that you offer so that you can sell the benefits. In other words, clients "buy" benefits not features. Because the client buys the benefit rather than the feature, it is important . . . More
Successful Horse Business Promotion - Watch Out for the Marketing Loco Weed!
Elisabeth McMillan
Successful Horse Business Promotion - Watch Out for the Marketing Loco Weed! The current economy and the easy accessibility of new media has inspired most horse professionals to more aggressively promote their businesses. This means that many of you are using marketing tools that are new to you. Overall, this is a good thing. However, it can also have its draw backs. When it comes to marketing, little mistakes can cause big losses - not just in advertising costs, but in lost consumer trust. Here is one cardinal rule that will go will a long way . . . More
Audio: Interview with Ashlee Pigford - Twitter Tips for Riding Instructors and Horse Busineses
Audio: Interview with Ashlee Pigford - Twitter Tips for Riding Instructors and Horse Busineses Ashlee Pigford of Memphis Horses discusses Twitter.Using Twitter has increased traffic to her Blog and helped her grow her lesson business. She also compares Twitter to Facebook and LinkedIn and shares how she uses them together to maximize her time and effectiveness . . . More
Audio: Interview with Margaret Rizzo - The Pros and Cons of Using Facebook to Promote Equestrians
Audio: Interview with Margaret Rizzo - The Pros and Cons of Using Facebook to Promote Equestrians Margaret Rizzo is the owner of Mythic Landing Events a company that specializes in equestrian event and rider sponsorship promotion. In this interview Margaret discusses the pros and cons of using Facebook to promote yourself as a rider and/or your horse business. . . . More
Audio: Interview with Laura McFarland-Taylor on LinkedIn for Equestrians
Audio: Interview with Laura McFarland-Taylor on LinkedIn for Equestrians Laura McFarland-Taylor is an attorney who specializes in Equine Law. She is also the founder of "This Business of Horses" which is one of the largest equine realted groups on LinkedIn. . . . More
Audio: Interview with Frankie Lovato Jr - Using YouTube to Market Your Equestrian Business
Audio: Interview with Frankie Lovato Jr - Using YouTube to Market Your Equestrian Business Frankie Lovato, retired jockey, equestrian entreprenuer and inventor of the Equicizer discusses YouTube. . . . More
The 150 Equestrian Business Marketing Tools and Jewels
The 150 Equestrian Business Marketing Tools and Jewels The 150 Equestrian Business Marketing Tools and Jewels is free with all Professional Memberships. With over 150 Marketing Tools and Strategies that really work for people in the horse business you are sure to get a lot of use out of this book! PLUS The Ebook comes with an Equestrian Marketing Workbook which includes 2 easy to use Marketing Calendars and a Marketing Checklist. . . . More
VIDEO REPLAY: Smart Social Media Strategies for Horse Professionals
VIDEO REPLAY: Smart Social Media Strategies for Horse Professionals VIDEO: "Smart Social Media Strategies for Horse Professionals" Watch the replay of our recent webinar. . . . More
Horse Business Social Media Survey Results - So Far!
Horse Business Social Media Survey Results - So Far! Last week, we asked you to participate in a survey about how you are using social media in your horse business. We have had an excellent response to the survey and want to thank everyone who participated . . . More
How Google Going Social Affects Your Horse Business
Elisabeth McMillan
How Google Going Social Affects Your Horse Business Google has entered the social media arena with two new platforms that are important to horse businesses. The first is Google Social Search and the second is called Google Buzz. While these two products work differently, they have similar implications for business owners -- they affect what your current and potential customers potentially see about you and your competition online. . . . More
VIDEO: How to Use the Equestrian Professional Marketing Calendar
VIDEO: How to Use the Equestrian Professional Marketing Calendar Learn how to use an Equestrian Professional Marketing Calendar to improve your horse business. . . . More
Equestrian Professional's Marketing Calendar With ROI
. . . More
Make Your Sale Horse Shine! - First Impression Insights From a Potential Buyer
Andrea Monsarrat Waldo
Make Your Sale Horse Shine! - First Impression Insights From a Potential Buyer You have a horse for sale and you think he's fabulous. But in the world of Equine.com and Facebook, how do you make yours stand out from the rest? You'd be surprised at how low-tech the answers can be. Advertising, training, competition record, fancy movement, breeding--all of these are significant. But there are seemingly small but equally important details that can make or break a sale . . . More
Who Needs to Know Your Name? - Six Free Ways Horse Professionals Should Build Name Recognition Online
Who Needs to Know Your Name? - Six Free Ways Horse Professionals Should Build Name Recognition Online Associating your name with your horse business shows you take pride in what you do and instills trust in the customer. It is also essential in order for potential customers to find you online! The key things that help people find horse trainers and riders online include . . . More
Minding Your Own Horse Business Part 2
Elisabeth McMillan
Minding Your Own Horse Business Part 2 Every local business person you come in contact with on a regular basis should know what you do for a living and remember your name - from your mechanic, to the president of the bank. Even better, when everyone from Joe at the petrol station to Sue at the bank not only know your name, but . . . More
Minding Your Own Horse Business - Part 1 A Trip to The Grocery Store
E. McMillan
Minding Your Own Horse Business - 
Part 1  A Trip to The Grocery Store How well is your horse business connecting to the 33% of households that are interested in horses? From running errands, to hosting a major equestrian event and everything in between there are hundreds of ways for your horse business to connect with potential clients in your community. Let's start with the people you come in contact with on a daily basis. . . . More
The Top 3 Myths About Rider Promotion
The Top 3 Myths About Rider Promotion Riders and trainers tend to have misconceptions about promoting themselves. Often these Myths stand in the way of reaching their career goals. The top three myths versus the reality of successful promotion are covered in this article . . . More
The LinkedIn Equestrian - How to Get Started
The LinkedIn Equestrian - 
How to Get Started One of the most powerful aspects of LinkedIn for horse professionals is that while there are quite a few horse groups on LinkedIn the vast majority of potential . . . More
Social Media for Equestrian Businesses - Effective & Efficient or Ultimate Time Waster?
Elisabeth McMillan
When I talk about social networking with horse professionals who are not yet using it they tend to tell me they "don't have the time and don't know how other horse people who are on *there* find the time" On the other hand those who are using it . . . More
Twitter for Horse Professionals
Equestrian Twitter - A sweet "tweet" for horse professionals. While I am by no means an expert tweeter and frankly don't have much use for it as just another blab tool, I can't help but marvel at how useful "Twitter" can be for equine professionals. Why? Because it is . . . More
Getting Your Team on The Same Page - How to Write an Equestrian Brand Positioning Statement
Getting Your Team on The Same Page - How to Write an Equestrian Brand Positioning Statement Sure - The benefits of branding are clear but how do you apply them to your horse business? And how do you get your employees to represent your business the way you need them to . . . More
Why Equestrian Businesses Need Strong Value Propositions & How To Develop One That Works
Why Equestrian Businesses Need Strong Value Propositions & How To Develop One That Works As an equestrian business owner your answers to two questions essentially determine the success of your equestrian business. 1. Who are my ideal customers? 2. What do I have to offer them? The best way to answer these questions is to determine and develop your customer value proposition. A strong customer value proposition is perhaps the single most important thing your business can have. It is absolutely essential to . . . More
Top 40 Website Hits! - Time saving list of over 40 Great Equestrian Sites where you can list your site for FREE!
Top 40 Website Hits! - Time saving list of over 40 Great Equestrian Sites where you can list your site for FREE! Who says marketing has to be expensive to be effective? Use this list of over 40 Equestrian Websites to submit a link to your website or list yourself in an equestrian professional directory FOR FREE! Most links are directly to the listing page and will save you literally hundreds of hours of searching! . . . More
Your Barn Colors & Logo Shape - What do People Really Think?
Your Barn Colors & Logo Shape -
 What do People Really Think? What do your barn colors and logo say about your business? Fascinating charts show which colors and shapes have the best visibility, retention, preference and associations. For example, while "black" has low visibility and retention, it scores a high in color preference . . . More
Answers to the 10 Most Asked Questions About Equestrian Sponsorship
E. McMillan
Answers to the 10 Most Asked Questions About Equestrian Sponsorship As a specialist in equestrian niche marketing I am often asked questions about what it takes for a rider to get a sponsor. Here are answers to the 10 most frequently asked questions. . . . More
Media Attention and The Equestrian - Why You Want It & How to Get It
Media Attention and The Equestrian - Why You Want It & How to Get It You don't have to be a movie star to get media attention. Find out why Media Attention is good for you, your business and the horse industry as a whole - AND The Best Way to Get It! . . . More
How & Why To Write A Press Release for Your Equestrian Business
How & Why To Write A Press Release for Your Equestrian Business Whether you are promoting yourself as a rider, trying to attract sponsors or publicity for your barn - press releases can make a big difference! There are several different types and uses for press releases - depending on whether you are distributing to online sources, email lists or trying to get publicity in a print magazine. However, the basic format stays the same. This example should give you what you need to get started. . . . More
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"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."

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"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"

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