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The Horse Business
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Succeeding In The Horse Business
"I'm a great believer in luck and I find the harder I work, the more I have of it." - Thomas Jefferson
This department is specifically for equestrian professionals who want to find meaningful information, tools and resources that will help them run their businesses more easily, profitably and successfully!
New Articles and Resources are added monthly and often weekly. We are committed to bringing you the most up to date information and best business strategies available. Currently this department is a where you can find all the Equestrian Business related resources.
We have also organized and added some of the resoucres found here into their own departments so you can quickly access specific individual subjects such as Marketing, Rider Promotion etc..
We encourage you to email us with any suggestions, requests or feedback.
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Using a Form Contract for Your Horse Business? Watch Your State Laws
Julie I. Fershtman, Attorney at Law
Dear Ms. Fershtman: My friend gave me some form liability releases and boarding contracts. Will they hold up? -- K.B. (No state specified) My office receives inquiries like this often. Since many people in the horse industry still buy, sell, board, train, lease, or breed horses with nothing in writing, it is always commendable when . . . More
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Legal Aspects of the Half Lease - Share Boarding Arrangement
by Julie I. Fershtman, Attorney at Law
Geri loves her horse, "Traveler" and especially enjoys their evening rides together after Geri finishes work. Now, Geri's free time is limited; her employer has just promoted her, and her new position will require longer work hours and more travel. As happy as Geri is to receive the promotion, she knows that she will . . . More
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Creating a Fair and Legal Equine Partnership
by Julie I. Fershtman, Attorney at Law
Dear Ms. Fershtman: My friend and I are going into a program to sell and race horses. We have two broodmares, a gelding and a stud. Two of the horses are registered in my partner's name and two are in my name. How do we go about setting up a partnership? Our state has breeders awards where the . . . More
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Download: Re-Investing in Your Knowledge & Health
Knowledge and Health are perhaps the two most under utilized business investment tools and yet when properly managed they definitely bring in the highest return on investment. Use these two downloads to create a plan that works for you. . . . More
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What Every Equine Professional Should Know
by Julie I. Fershtman, Attorney at Law
On December 3, 2007, I spoke at the American Riding Instructors Association Annual Convention in Naples, Florida. The topic on which I was asked to speak was what every riding instructor, trainer, and stable should know. This article is a summary of . . . More
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Quick Equestrian Energy Fixes
Energy and motivation are crucial to success but often the long hours and 7 day work week of the horse professional makes them hard to maintain. Developing a few Quick Fix Strategies can make all the difference. . . . More
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Responding to an Accident On Your Premises
by Julie I. Fershtman, Attorney at Law
Regardless of the precautions and safety measures we undertake, the fact is that accidents still can happen and people get hurt. And if the accident happens, quick and decisive action can be needed. This article shares some ideas for responding to an incident when someone has been hurt . . . More
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Praise for MORE EQUINE LAW & HORSE SENSE
by Julie I. Fershtman, Attorney at Law
“This book is a comprehensive and valuable resource for people in the horse industry. It is written in a user-friendly format. It gives examples of problems that people experience b . . . More
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Selling a Horse on Installment Payments? Know the Pitfalls Before You Leap
by Julie I. Fershtman, Attorney at Law
Whether you are a lending institution or a horse seller, the business of extending credit can be risky. The horse seller, the bank, and the credit card company have much in common when they agree to extend financing to someone -- all of them are undertaking a risk that the buyer will make payments faithfully and honor all obligations. But that is where the similarities end. . . . More
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Using Facebook for Your Horse Business Part 1 -- Quick Facts and Etiquette
Facebook can be used for horse businesses in a variety of ways and for a variety of reasons but to me what it always boils down is that - used properly it is not only cost effective but it is a very time efficient way to build and maintain relationships with other people in the horse business, current clients and potential clients. . . . More
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Questions for an Equine Law Practitioner -
Responding to an Accident On Your Premises
Julie I. Fershtman, Attorney at Law
Regardless of the precautions and safety measures we undertake, the fact is that accidents still can happen and people get hurt. And if the accident happens, quick and decisive action can be needed. This article shares some ideas for responding to an incident when someone has been hurt on your property, with your horse, or under your supervision. . . . More
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Twitter for The Horse Business
Equestrian Twitter - A sweet "tweet" for horse professionals. While I am by no means an expert tweeter and frankly don't have much use for it as just another blab tool, I can't help but marvel at how useful "Twitter" can be for equine professionals. Why? Because it is . . . More
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Equestrian Accounting 101
Pam Saul
Get the answers you need quickly with this accounting terms "cheat sheet" you'll find a handy list of accounting terms and definitions. . . . More
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Equestrian Business Profit Calculator
O.K. This is totally cool!! Use this online calculator to check your profits and profit margins in individual areas - like Training versus Sales or Boarding versus Lessons and in it's entirety. Use it to test new ideas and different business scenarios. Use it to help price your services, products and more . . . More
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| Here's what our members are saying ...
"Wow! Powerful stuff!" "Instantly and infinitely worth becoming a member!"
C.J.
Nashville, Tn
"I can't say enough about how valuable your site is to our barn."
So-Cal H/J Trainer
"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."
Brian Sabo - United States Eventing Association ICP Committee Member
"The first download I did - nailed exactly what was going on with me!"
J. Foreman
Las Vegas, NV
"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"
Eventing Professional - Baltimore, MD
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