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Internet Marketing for Professional Equestrians
"Providence has nothing good or high in store for one who does not resolutely aim at something high or good. A purpose is the eternal condition of success." -Thornton Wilder
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User-Friendly Websites for Horse Business Owners - CMS is the Way to Go Elisabeth McMillan
Are you looking for a user-friendly website for your horse business? Here is a list of four different types of content management sites that could work for you: 1. WordPress - It's not just for blogs. WordPress has so many templates these days that the sky is really the limit. Pros: WordPress is free except for.. . . .
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Horse Business Marketing - CMS The Double Whammy! Elisabeth McMillan
Only once in a blue moon do I get to tell you about a horse business or marketing tool that reduces your work and/or expenses while increasing your effectiveness and profitability. I've been "preaching" about this tool to my private consulting clients for some time now. I brought it up during last weeks seminar "Smart Social Media for Horse Professionals 2011," but I didn't have a chance to explain it in much detail. Since it is a high leverage tool, and since the recent changes in Social Media Marketing make it even more important, I think it's time to give it the attention it deserves . . .
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February 2012
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| Here's what our members are saying ...
"I can't say enough about how valuable your site is to our barn."
So-Cal H/J Trainer
"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."
Brian Sabo - United States Eventing Association ICP Committee Member
"The first download I did - nailed exactly what was going on with me!"
J. Foreman
Las Vegas, NV
"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"
Eventing Professional - Baltimore, MD
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