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Horse Business Seminars and Webinars
Riveting subjects and interesting guest speakers! We encourage you to participate in our Horse Business Tele-Seminar/Webcast program.
Our topics cover cutting edge horse business information & marketing strategies for horse trainers, riding instructors, professional riders, stable operators, sales barns and breeders and more.
Ask questions and get answers to the challenges you are facing in your horse business and when you can’t make the call, you can access the recording 24/7 or download the MP3 and listen on your own. You’ll never miss a call!
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WEBINAR REPLAY: Eating Smarter and Performing Better With the Equestrian Health Coach
The demanding lifestyle of a professional equestrian can be physically challenging. Whether at horse shows or at the barn, the long hours, limited time and options often lead to poor nutrition choices. This factor, coupled with the need for constant energy, has the potential to leave you feeling unbalanced, exhausted, and overweight. During this free horse business webinar you will have the opportunity to learn from the Equestrian Health Coach, Kimball Robeson . . .
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Webinar Replay: Optimizing Facebook Marketing for Equestrian Businesses
This Webinar replay covers why engagement is important, how consistency of posting matters more than quantity, how visual elements can help increase the number of comments and likes, the five types of posts that can kick start engagement on your Page and what can hurt your post's chances of been seen. . . .
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Equestrian Professional's Master Class - Email Marketing for the Busy Horse Business Owner
So, you're using social media, engaging with your followers and driving traffic to your website but is all that energy generating new customers for your horse business? How do you know if interested parties are getting the information they need to make a decision? Are your current clients staying in the loop and on track? If you are not sure whether your message is getting through, it's a good time to assess your email marketing strategy. . . .
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Webinar Replay: What Every Horse Business Owner Needs to Know About Equine Law
Julie I. Fershtman, Attorney at Law
This webinar will cover a wide variety of issues facing equine business owners i.e. trainers, instructors, professional riders, breeders and stable operators. One thing we will be discussing is how the economy is influencing legal issues around horse sales, boarding and liability. Most importantly, we will share some tips about how you may want to beef-up your contracts. . . .
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Webinar Replay: Smart Financial Planning for Horse Professionals
For most horse business owners, even an injury that puts them temporarily out of commission (30 -60 days) can be enough to create substantial financial difficulties. You will learn several different options to help you protect your equestrian career and business. On-demand access to the webinar plus links to additional premium resources! . . .
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Webinar Replay: Communication, Leadership and Team Building-Your Role As Coach and Leader at the Barn
When it comes down to it, it's rare that good horse professionals have problems communicating with horses. On the other hand, even the most seasoned professionals know the human side of the horse business can be a whole different story. Most horse professionals have to wear many different hats. From manager to coach and from sales person to bill collector, the roles and complexity of the customer-professional relationships in the horse business are intense! This webinar will share positive strategies for building healthy, lasting relationships with clients and what to do when challenges arise. Running a successful barn takes strong leadership skills. You'll learn proactive steps you can take to become the best leader and coach you can be. . . .
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Replay: The Horse Business Hotline -
September 24, 2012
Gain access to a panel of horse industry experts. Equestrian Professional's Horse Business Hotline provides our members with regular opportunites to ask extrodinary people questions about various aspects of the horse business. From equine law to accounting and from marketing to barn management you'll find the Horse Business Hotline jam-packed with information you can use to improve and grow your horse business! . . .
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Webinar Replay: Smart Marketing Practices for Horse Professionals - The Real Secret to Increased Customer Satisfaction and Horse Business Growth
Studies show that the most successful way for a business to grow is to focus 60% of their marketing resources on their current customers, 30% on potential customers and only 10% on mass marketing. At first, that may sound a bit backwards. Why would you market to customers you already have, especially if you are trying to grow your business? This class will explain how certain types of marketing can both add value to your current customers and become a powerful source of new customers. This webinar will cover: • How to use marketing to educate and build a passionate, committed customer base - Educated customers tend to place a higher value on your services and are better able to communicate your value to potential customers • Specific marketing strategies that speak to both current clients and attract new clients . . .
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Replay: Equestrian Professional's Master Class
The Horse Farm - Stable Profitability How to Write and Use a Business Plan
This members only webinar will focus on how to write and use a business plan for your horse business. And, while it will be geared towards stable owners, all horse business owners i.e. intructors, breeders, trainers and professional riders will benefit from learning this step-by-step, time saving approach to writing a business plan. It doesn't matter if you have been in the horse business for years and have never gotten around to writing your business plan, or your plan is in need of an update, or you are starting a new business - the skills you will learn at this members only class will help you improve your business now and for many years to come! . . .
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