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Horse Business Seminars and Webinars
Riveting subjects and interesting guest speakers! We encourage you to participate in our Horse Business Tele-Seminar/Webcast program.
Our topics cover cutting edge horse business information & marketing strategies for horse trainers, riding instructors, professional riders, stable operators, sales barns and breeders and more.
Ask questions and get answers to the challenges you are facing in your horse business and when you can’t make the call, you can access the recording 24/7 or download the MP3 and listen on your own. You’ll never miss a call!
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MEMBERS SESSION: Horse Business Exposures - How to Better Protect Yourself
Here you will find links to both the open and members sessions. Durning the members session, Ms. Fershtman will discuss subjects such as protecting yourself against errors and ommissions exposures during horse sales, options for implementing non-compete clauses when hiring assistants and legal and practical solutions for dealing with slander. . . .
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WEBINAR REPLAY!- Smart Sales Skills For Horse Professionals
Whether you are actively selling horses or simply want to grow your customer base, understanding the sales process is essential for your success. During this seminar, professional sales coach, Jeff Johnson will explain the key principles behind making "the sale" and share techniques for improving your own sales skills. This webinar "translates" top mainstream sales practices into sensible applications for your horse business. . . .
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Members Session - Getting the Customers You Want - Qualifying Equestrian Leads: Time Saving, Profit Generating Tips
Sales success often comes down to timing and fit. Not every customer is a good fit for your business (or horse) and even if they are, they may not be ready to make a decision. If you are not sure where the customer stands, its hard to make the next move. This session will teach you how to identify the best customers and when they are ready to buy. These skills will not only increase your confidence (and success rate) they will improve your customers buying experience. . . .
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REPLAY! Smart Social Media for Horse Professionals 2011!
Social media is hands down the most powerful marketing and business tool horse professionals have ever had available. However, it has also changed so rapidly over the last year that few horse business owners are fully capitalizing on its benefits. If you want social media to deliver more customers, sponsors, horse sales and success to you horse business - listen up! Social media is no longer a separate marketing tool. It is integrating with almost every other different type of marketing tool and strategy - including . . .
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SEMINAR REPLAY - Managing Mud and Manure Green Stable Management Practices
This seminar will give you practical ways for managing mud and runoff on horse properties. The guest speaker is Alayne Blickle, a life-long equestrian and reining competitor, and creator/director of Horses for Clean Water, an award winning, nationally acclaimed environmental education program. Her presentation addresses common causes of mud, how it affects horse health and the environment. Then she will take listeners through a 6 step mud solution program that will help you - Reduce and/or prevent mud - Improve chore efficiency and Provide a year round "horse healthy" environment . . .
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VIDEO REPLAY! How to Find Funding and Grants to Help Your Horse Business Go Green
This portion will provide our members with information about tax incentives, grants and funding that may help them pay for "green" improvements to their farms. The guest speaker will be Clay Nelson, co-founder and principal of Sustainable Stables, LLC. Clay has helped horse farm owners across the country advance their operations in a more sustainable direction. . . .
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Seminar REPLAY!
Finding, Managing and Keeping GREAT Employees for Your Horse Business
Every horse business owner wants to attract the best employee. But trying to find that "just right" person can be quite a challenge and business owners find it one of their most difficult issues. Equestrian Professional's next free horse business seminar will help horse professionals with practical solutions to finding, managing & keeping great employees for your horse business. . . .
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February 2012
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| Here's what our members are saying ...
"I can't say enough about how valuable your site is to our barn."
So-Cal H/J Trainer
"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."
Brian Sabo - United States Eventing Association ICP Committee Member
"The first download I did - nailed exactly what was going on with me!"
J. Foreman
Las Vegas, NV
"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"
Eventing Professional - Baltimore, MD
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Our Guarantee
