Horse Business, Marketing and Sports Performance Resources for Professional Equestrians.Horse Business, Marketing and Sports Performance Resources for Professional Equestrians.
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Home | Sample Articles
 

Sample Articles from this site

Here are a few sample articles to give you an idea of the kinds of things you'll find in the Subscribers/Members Area of this site.

 

These articles are reprinted as they originally appeared in the members only section of this site.

6 Steps to Improve Your Horse Business Model
Elisabeth McMillan
6 Steps to Improve Your Horse Business Model Last week, we talked about how to identify a broken business model. This week, we are going to discuss tools and tips for repairing and/or improving your business model. When a private consulting client asks us to help them with their business, we generally take them through the six step process outlined below. Most of the tools we use in this process are available to our members and we will provide you with a list of these tools at the end of this article. . . . More
VIDEO: How to Use the Equestrian Professional Marketing Calendar
VIDEO: How to Use the Equestrian Professional Marketing Calendar Learn how to use an Equestrian Professional Marketing Calendar to improve your horse business. . . . More
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Here's what our members are saying ...



"I can't say enough about how valuable your site is to our barn."
  So-Cal H/J Trainer   


"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."

Brian Sabo - United States Eventing Association ICP Committee Member 


"The first download I did - nailed exactly what was going on with me!"

J. Foreman
Las Vegas, NV


"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"

Eventing Professional - Baltimore, MD