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Horse Sales Success
Being successful at both buying and selling horses is essential for most horse professionals. Below you will find useful information and tools to boost your sales skills.
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How Much Horse Business is Lost Through Lack of Follow Up?
Elisabeth McMillan
It has been estimated by marketing guru, Jay Conrad Levinson that nearly 68% of mainstream business that is lost, is lost due to lack of a proper follow up. And while this number already seems quite substantial - it may be even higher for horse businesses. . . . More
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Make Your Sale Horse Shine! - First Impression Insights From a Potential Buyer
Andrea Monsarrat Waldo
You have a horse for sale and you think he's fabulous. But in the world of Equine.com and Facebook, how do you make yours stand out from the rest? You'd be surprised at how low-tech the answers can be. Advertising, training, competition record, fancy movement, breeding--all of these are significant. But there are seemingly small but equally important details that can make or break a sale . . . More
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Selling a Horse on Installment Payments? Know the Pitfalls Before You Leap
by Julie I. Fershtman, Attorney at Law
Whether you are a lending institution or a horse seller, the business of extending credit can be risky. The horse seller, the bank, and the credit card company have much in common when they agree to extend financing to someone -- all of them are undertaking a risk that the buyer will make payments faithfully and honor all obligations. But that is where the similarities end. . . . More
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Horse Business Newsletter: Understanding Buyer Psychology Means More Horse Sales Success
Elisabeth McMillan
Whether you run a large scale sales horse barn, breed, train or ride - most equestrian professionals are involved in the sales process. Even the trainer representing the buyer will often find themselves in a selling position when they suggest their client purchase one horse over another. And while this article focuses on selling horses, the principles contained in it also apply to selling services like boarding, training, breedings and lessons. Basically no matter what type of horse . . . More
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15 Ways to Improve Your Customers' Horse Buying Experience
Want to sell more horses? Improve your customers buying experience. Buyers tend to experience high stress levels when making a buying decision, high stress levels negativley impact decision making. By following these guidlines you can help buyers feel more at ease and help them to . . . More
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Horse Bill of Sale - Example
This Sample Bill of Sale is for a very simple straight forward sale. As with any legal documment you should have your lawyer review it to be sure it is suitable for your needs. . . . More
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The Top 10 Sales Mistakes Horse People Make & How to Fix Them
E. McMillan
Good salesmanship is an art and a pleasure to experience. Poor salemanship is like listening to someone elses kid learn how to play the drums - not an expereince you'd like to repeat! Find out if your sales techniques make you a maestro or a menace? . . . More
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September 2010
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| Here's what our members are saying ...
"I can't say enough about how valuable your site is to our barn."
So-Cal H/J Trainer
"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."
Brian Sabo - United States Eventing Association ICP Committee Member
"The first download I did - nailed exactly what was going on with me!"
J. Foreman
Las Vegas, NV
"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"
Eventing Professional - Baltimore, MD
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