Horse Business, Marketing and Sports Performance Resources for Professional Equestrians.Horse Business, Marketing and Sports Performance Resources for Professional Equestrians.
HomeDownloadsHorse Business SuccessOnline SeminarsMarketing StrategiesManage Your AccountMember Area
Join Today
 About the Site
Our Guarantee
Secure Sign Up Form
Member Benefits
Member Spotlights
Our Contributors
Special Memberships
 FREE RESOURCES
Recent Newsletters
Webinar Excerpts
Equestrian World News
Horse Business Directory
 MEMMBERS TOOL KIT
Downloads
Calculators and Tools
Online Seminars
Fast Track Program
Social Media Mastery
Classified Ads
 EQUESTRIANBUSINESS
Horse Business Success
Barn Management
Marketing Strategies
Rider Performance
Equine Law
Equine Accounting
Sales Skills
 Equestrian Interactions
Contact Us
Private Consulting
Public Speaking
Suggest an Article
Submit an Article
Tell a Friend
Accept Credit Cards
Home | Social Media Mastery
 

Social Media For Horse Trainers, Boarding Stables, Professional Riders, Riding Instructors, Sales Barns and Breeders

This department is dedicated to helping our members implement successful social media strategies.

Within this department, you will find many articles and tools, including Equestrian Professional's Guides to Twitter, Facebook, YouTube and LinkedIn.

Clearly, Social Media is an ever changing and ever expanding subject. We will continue to add to this department in order to keep you updated and up to speed on social media news and strategies that affect horse professionals


Equestrian Professional's Social Media Guides
Equestrian Professional's Guide To TwitterEquestrian Professional's Guide To Twitter
Tips, Tricks and Tools for Success specifically for horse trainers, breeders, riding instructors, professional equestrians and horse care providers. . . . More

Equestrian Professional's Guide to FacebookEquestrian Professional's Guide to Facebook
Equestrian Professional's comprehensive guide for horse professionals who use or want to use Facebook for their horse business. Valuable tips, information and step by step how-to's. . . . More

Equestrian Professional's Guide to LinkedInEquestrian Professional's Guide to LinkedIn
Equestrian Professional's recommendations and tips for participating in LinkedIn. . . . More

Equestrian Professional's Guide to YouTubeEquestrian Professional's Guide to YouTube
Equestrian Professional's best tips, tricks and techniques for using YouTube to share videos and promote your horse business. . . . More


Social Media Creates New Opportunities for Riders And the Equestrian Companies That Sponsor Them
Elisabeth McMillan
Social Media Creates New Opportunities for Riders And the Equestrian Companies That Sponsor Them Social Media is often referred to as word of mouth on steroids - but when it comes to the equestrian community, it's a heck of a lot more than that. Social media is changing the playing field for both professional equestrians and the equestrian companies that sponsor them. . . . More
5 Quick Tips for Getting Started Right On BranchOut for Horse Business Owners
Elisabeth McMillan
5 Quick Tips for Getting Started Right On BranchOut for Horse Business Owners The number one reason why I like BranchOut for horse professionals is since horse people tend to connect with other horse people (on Facebook and in real life), it provides you with "equestrian relevant" professional connections. BranchOut's founder, Rick Marini, developed BranchOut to be a place where both white collar professionals and blue collar workers could make career connections. This combination seems to be a . . . More
Horse Business Internet Marketing - Google Plus One And a Lesson About Healthy Competition
Elisabeth McMillan
Horse Business Internet Marketing - Google Plus One And a Lesson About Healthy Competition If you're a little confused about Google Plus One (a.k.a. Google Plus or Google+), it's probably because Google Plus One is really a plus two! There are two distinctly different aspects to Plus One and the way that Google launched it may have a few of you scratching your heads. Unlike Facebook, Google publicly launched the sharing aspect, . . . More
The New Equestrian Customer Magnet - Understanding the Power of Shareable Content
Elisabeth McMillan
The New Equestrian Customer Magnet - Understanding the Power of Shareable Content According to The Next Web.com, "sharing accounts for 31% of site referral traffic, nearly half of what search engines account for." That number by itself is pretty impressive. However, there is another very important reason why content sharing is powerful and why most of you should be developing a content creation strategy for your horse business. Content "sharing" provides for far more precise targeting of potential customers than most traditional marketing and advertising campaigns can ever hope to deliver. Think . . . More
REPLAY! Questions and Answers from Smart Social Media 2011
REPLAY! Questions and Answers from Smart Social Media 2011 Here is the infomation for both the open session and the special members only session of Smart Social Media for Horse Professionals . . . More
REPLAY! Smart Social Media for Horse Professionals 2011!
REPLAY! Smart Social Media  for Horse Professionals 2011! Social media is hands down the most powerful marketing and business tool horse professionals have ever had available. However, it has also changed so rapidly over the last year that few horse business owners are fully capitalizing on its benefits. If you want social media to deliver more customers, sponsors, horse sales and success to you horse business - listen up! Social media is no longer a separate marketing tool. It is integrating with almost every other different type of marketing tool and strategy - including . . . More
Barn Culture and Using Social Media to Market Your Horse Business
Elisabeth McMillan
Barn Culture and Using Social Media to Market Your Horse Business Many of the rules that mainstream businesses must apply in order to get results with Social Media simply don't apply to horse professionals or must be applied differently in order to work. Social Media, as with most marketing tools, is different for horse business owners . . . More
Horses, Chocolate and Facebook Ads
Elisabeth McMillan
Horses, Chocolate and Facebook Ads Yesterday, I saw an ad on Facebook that caught my eye. The headline said "Broodmare Leases" and had a picture of what appeared to be a top quality mare free jumping a 4'6" - 5' jump in excellent form. I have a nice stallion and had been thinking about leasing a mare or two. The problem is, I never have time to do much horse hunting. So I clicked the ad with much excitement and anticipation . . . More
Top 10 Twitter Benefits for Horse Professionals
Elisabeth McMillan
Top 10 Twitter Benefits for Horse Professionals Today's tip is an excerpt from Equestrian Professional's Guide to Twitter. It explains 10 things about Twitter that can make it a good fit for horse professionals. Chapter 3 - A Few Facts About Twitter That Have Value for Horse Professionals 1. While few horse trainers and stable owners use Twitter, many business professionals, college students and equine enthusiasts do! Being one of the few barns on Twitter could prove to be a significant advantage for your horse business. . . . More
Horse Trainer Sells 540 Lessons in 3 days - GROUPON for Horse Businesses
Elisabeth McMillan
Horse Trainer Sells 540 Lessons in 3 days

- GROUPON for Horse Businesses Today's tip is about a phenomenon I've been keeping an eye on for awhile now. Its called GROUPON and it is an advertising/social media hybrid that has been delivering huge results for mainstream businesses -especially restaurants and retail stores. However, I've been waiting to mention it because I wasn't sure how well it would work for niche businesses - i.e. horse businesses. So I've been hoping a niche service business would try it so I could see if it might work for a riding school program etc.. Well guess what? Last week we got lucky! . . . More
Audio: Interview with Ashlee Pigford - Twitter Tips for Riding Instructors and Horse Busineses
Audio: Interview with Ashlee Pigford - Twitter Tips for Riding Instructors and Horse Busineses Ashlee Pigford of Memphis Horses discusses Twitter.Using Twitter has increased traffic to her Blog and helped her grow her lesson business. She also compares Twitter to Facebook and LinkedIn and shares how she uses them together to maximize her time and effectiveness . . . More
Audio: Interview with Margaret Rizzo - The Pros and Cons of Using Facebook to Promote Equestrians
Audio: Interview with Margaret Rizzo - The Pros and Cons of Using Facebook to Promote Equestrians Margaret Rizzo is the owner of Mythic Landing Events a company that specializes in equestrian event and rider sponsorship promotion. In this interview Margaret discusses the pros and cons of using Facebook to promote yourself as a rider and/or your horse business. . . . More
Audio: Interview with Laura McFarland-Taylor on LinkedIn for Equestrians
Audio: Interview with Laura McFarland-Taylor on LinkedIn for Equestrians Laura McFarland-Taylor is an attorney who specializes in Equine Law. She is also the founder of "This Business of Horses" which is one of the largest equine realted groups on LinkedIn. . . . More
Audio: Interview with Frankie Lovato Jr - Using YouTube to Market Your Equestrian Business
Audio: Interview with Frankie Lovato Jr - Using YouTube to Market Your Equestrian Business Frankie Lovato, retired jockey, equestrian entreprenuer and inventor of the Equicizer discusses YouTube. . . . More
VIDEO REPLAY: Smart Social Media Strategies for Horse Professionals
VIDEO REPLAY: Smart Social Media Strategies for Horse Professionals VIDEO: "Smart Social Media Strategies for Horse Professionals" Watch the replay of our recent webinar. . . . More
Horse Business Social Media Survey Results - So Far!
Horse Business Social Media Survey Results - So Far! Last week, we asked you to participate in a survey about how you are using social media in your horse business. We have had an excellent response to the survey and want to thank everyone who participated . . . More
More HeadlinesMore Headlines
 Tip of the Week
EquestrianProfessional on Facebook EquestrianProfessional on Twitter EquestrianProfessional on YouTube
Horse Business Calculators, Budgets and Tools
Horse Business Hotline
Download Library
Horse Business Seminars
Previous Month February 2012 Next Month
S M T W T F S
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29      
 Discussion Forum
Recent Forum Posts
• boarders want to leave for three but come back...Charges ??
• Portable Megaphone/loudspeaker
• Employees
• New to Discussion- www.bigskyshires.com
• New business...slow going...need some help
• Scheduling Success
• Introduction
• New to the forum www.FindAJudge.com
• Online appointment services
• Barn Spruce Up Work Parties
· Loose stallion
· New Forum Platform
· Eyes
· Hauling Fees
· contracts
· Riding Lesson Log
· Invitation to Impulsion Unlimited Blog
· Marketing Your Horse Business
· Planes of motion in riding
Search Discussion

 TESTIMONIALS

Here's what our members are saying ...



"I can't say enough about how valuable your site is to our barn."
  So-Cal H/J Trainer   


"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."

Brian Sabo - United States Eventing Association ICP Committee Member 


"The first download I did - nailed exactly what was going on with me!"

J. Foreman
Las Vegas, NV


"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"

Eventing Professional - Baltimore, MD