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Social Media Mastery
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Social Media For Horse Trainers, Boarding Stables, Professional Riders, Riding Instructors, Sales Barns and Breeders
This department is dedicated to helping our members implement successful social media strategies.
Within this department, you will find many articles and tools, including Equestrian Professional's Guides to Twitter, Facebook, YouTube and LinkedIn.
Clearly, Social Media is an ever changing and ever expanding subject. We will continue to add to this department in order to keep you updated and up to speed on social media news and strategies that affect horse professionals
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How Google Going Social Affects Your Horse Business
Elisabeth McMillan
Google has entered the social media arena with two new platforms that are important to horse businesses. The first is Google Social Search and the second is called Google Buzz. While these two products work differently, they have similar implications for business owners -- they affect what your current and potential customers potentially see about you and your competition online. . . . More
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Using Facebook for Your Horse Business Part 1 -- Quick Facts and Etiquette
Facebook can be used for horse businesses in a variety of ways and for a variety of reasons but to me what it always boils down is that - used properly it is not only cost effective but it is a very time efficient way to build and maintain relationships with other people in the horse business, current clients and potential clients. . . . More
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Twitter for Horse Professionals
Equestrian Twitter - A sweet "tweet" for horse professionals. While I am by no means an expert tweeter and frankly don't have much use for it as just another blab tool, I can't help but marvel at how useful "Twitter" can be for equine professionals. Why? Because it is . . . More
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September 2010
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| Here's what our members are saying ...
"I can't say enough about how valuable your site is to our barn."
So-Cal H/J Trainer
"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."
Brian Sabo - United States Eventing Association ICP Committee Member
"The first download I did - nailed exactly what was going on with me!"
J. Foreman
Las Vegas, NV
"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"
Eventing Professional - Baltimore, MD
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Equestrian Professional's Guide To Twitter
Equestrian Professional's Guide to Facebook
Equestrian Professional's Guide to LinkedIn
Equestrian Professional's Guide to YouTube
