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Home | Social Media Mastery

Social Media For Horse Trainers, Boarding Stables, Professional Riders, Riding Instructors, Sales Barns and Breeders

This department is dedicated to helping our members implement successful social media strategies.

Within this department, you will find many articles and tools, including Equestrian Professional's Guides to Twitter, Facebook, YouTube and LinkedIn.

Clearly, Social Media is an ever changing and ever expanding subject. We will continue to add to this department in order to keep you updated and up to speed on social media news and strategies that affect horse professionals

Equestrian Professional's Social Media Guides

Equestrian Professional's Guide To Twitter 2013
Tips, Tricks and Tools for Success specifically for horse trainers, breeders, riding instructors, professional equestrians and horse care providers. . . . More

Equestrian Professional's Guide to LinkedIn
Equestrian Professional's recommendations and tips for participating in LinkedIn. . . . More

Equestrian Professional's Guide to YouTube
Equestrian Professional's best tips, tricks and techniques for using YouTube to share videos and promote your horse business. . . . More

VIDEO REPLAY: Smart Social Media Strategies for Horse Professionals 2012

VIDEO: "Smart Social Media Strategies for Horse Professionals" Watch the replay of our recent webinar. . . . More

Social Media Creates New Opportunities for Riders And the Equestrian Companies That Sponsor Them
Elisabeth McMillan

Social Media is often referred to as word of mouth on steroids - but when it comes to the equestrian community, it's a heck of a lot more than that. Social media is changing the playing field for both professional equestrians and the equestrian companies that sponsor them. . . . More

5 Quick Tips for Getting Started Right On BranchOut for Horse Business Owners
Elisabeth McMillan

The number one reason why I like BranchOut for horse professionals is since horse people tend to connect with other horse people (on Facebook and in real life), it provides you with "equestrian relevant" professional connections. BranchOut's founder, Rick Marini, developed BranchOut to be a place where both white collar professionals and blue collar workers could make career connections. This combination seems to be a . . . More

Horse Business Internet Marketing - Google Plus One And a Lesson About Healthy Competition
Elisabeth McMillan

If you're a little confused about Google Plus One (a.k.a. Google Plus or Google+), it's probably because Google Plus One is really a plus two! There are two distinctly different aspects to Plus One and the way that Google launched it may have a few of you scratching your heads. Unlike Facebook, Google publicly launched the sharing aspect, . . . More

The New Equestrian Customer Magnet - Understanding the Power of Shareable Content
Elisabeth McMillan

According to The Next Web.com, "sharing accounts for 31% of site referral traffic, nearly half of what search engines account for." That number by itself is pretty impressive. However, there is another very important reason why content sharing is powerful and why most of you should be developing a content creation strategy for your horse business. Content "sharing" provides for far more precise targeting of potential customers than most traditional marketing and advertising campaigns can ever hope to deliver. Think . . . More

REPLAY! Questions and Answers from Smart Social Media 2011

Here is the infomation for both the open session and the special members only session of Smart Social Media for Horse Professionals . . . More

REPLAY! Smart Social Media for Horse Professionals 2011!

Social media is hands down the most powerful marketing and business tool horse professionals have ever had available. However, it has also changed so rapidly over the last year that few horse business owners are fully capitalizing on its benefits. If you want social media to deliver more customers, sponsors, horse sales and success to you horse business - listen up! Social media is no longer a separate marketing tool. It is integrating with almost every other different type of marketing tool and strategy - including . . . More

Barn Culture and Using Social Media to Market Your Horse Business
Elisabeth McMillan

Many of the rules that mainstream businesses must apply in order to get results with Social Media simply don't apply to horse professionals or must be applied differently in order to work. Social Media, as with most marketing tools, is different for horse business owners . . . More

Horses, Chocolate and Facebook Ads
Elisabeth McMillan

Yesterday, I saw an ad on Facebook that caught my eye. The headline said "Broodmare Leases" and had a picture of what appeared to be a top quality mare free jumping a 4'6" - 5' jump in excellent form. I have a nice stallion and had been thinking about leasing a mare or two. The problem is, I never have time to do much horse hunting. So I clicked the ad with much excitement and anticipation . . . More

Top 10 Twitter Benefits for Horse Professionals
Elisabeth McMillan

Today's tip is an excerpt from Equestrian Professional's Guide to Twitter. It explains 10 things about Twitter that can make it a good fit for horse professionals. Chapter 3 - A Few Facts About Twitter That Have Value for Horse Professionals 1. While few horse trainers and stable owners use Twitter, many business professionals, college students and equine enthusiasts do! Being one of the few barns on Twitter could prove to be a significant advantage for your horse business. . . . More

Audio: Interview with Ashlee Pigford - Twitter Tips for Riding Instructors and Horse Busineses

Ashlee Pigford of Memphis Horses discusses Twitter.Using Twitter has increased traffic to her Blog and helped her grow her lesson business. She also compares Twitter to Facebook and LinkedIn and shares how she uses them together to maximize her time and effectiveness . . . More

Audio: Interview with Laura McFarland-Taylor on LinkedIn for Equestrians

Laura McFarland-Taylor is an attorney who specializes in Equine Law. She is also the founder of "This Business of Horses" which is one of the largest equine realted groups on LinkedIn. . . . More

Audio: Interview with Frankie Lovato Jr - Using YouTube to Market Your Equestrian Business

Frankie Lovato, retired jockey, equestrian entreprenuer and inventor of the Equicizer discusses YouTube. . . . More

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