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Social Media Mastery
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Social Media For Horse Trainers, Boarding Stables, Professional Riders, Riding Instructors, Sales Barns and Breeders
This department is dedicated to helping our members implement successful social media strategies.
Within this department, you will find many articles and tools, including Equestrian Professional's Guides to Twitter, Facebook, YouTube and LinkedIn.
Clearly, Social Media is an ever changing and ever expanding subject. We will continue to add to this department in order to keep you updated and up to speed on social media news and strategies that affect horse professionals
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Equestrian Professional's Social Media Guides |
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5 Quick Tips for Getting Started Right On BranchOut for Horse Business Owners
Elisabeth McMillan
The number one reason why I like BranchOut for horse professionals is since horse people tend to connect with other horse people (on Facebook and in real life), it provides you with "equestrian relevant" professional connections. BranchOut's founder, Rick Marini, developed BranchOut to be a place where both white collar professionals and blue collar workers could make career connections. This combination seems to be a . . .
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The New Equestrian Customer Magnet - Understanding the Power of Shareable Content
Elisabeth McMillan
According to The Next Web.com, "sharing accounts for 31% of site referral traffic, nearly half of what search engines account for." That number by itself is pretty impressive. However, there is another very important reason why content sharing is powerful and why most of you should be developing a content creation strategy for your horse business. Content "sharing" provides for far more precise targeting of potential customers than most traditional marketing and advertising campaigns can ever hope to deliver. Think . . .
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REPLAY! Smart Social Media for Horse Professionals 2011!
Social media is hands down the most powerful marketing and business tool horse professionals have ever had available. However, it has also changed so rapidly over the last year that few horse business owners are fully capitalizing on its benefits. If you want social media to deliver more customers, sponsors, horse sales and success to you horse business - listen up! Social media is no longer a separate marketing tool. It is integrating with almost every other different type of marketing tool and strategy - including . . .
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Barn Culture and Using Social Media to Market Your Horse Business
Elisabeth McMillan
Many of the rules that mainstream businesses must apply in order to get results with Social Media simply don't apply to horse professionals or must be applied differently in order to work. Social Media, as with most marketing tools, is different for horse business owners . . .
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Horses, Chocolate and Facebook Ads
Elisabeth McMillan
Yesterday, I saw an ad on Facebook that caught my eye. The headline said "Broodmare Leases" and had a picture of what appeared to be a top quality mare free jumping a 4'6" - 5' jump in excellent form. I have a nice stallion and had been thinking about leasing a mare or two. The problem is, I never have time to do much horse hunting. So I clicked the ad with much excitement and anticipation . . .
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Top 10 Twitter Benefits for Horse Professionals
Elisabeth McMillan
Today's tip is an excerpt from Equestrian Professional's Guide to Twitter. It explains 10 things about Twitter that can make it a good fit for horse professionals. Chapter 3 - A Few Facts About Twitter That Have Value for Horse Professionals 1. While few horse trainers and stable owners use Twitter, many business professionals, college students and equine enthusiasts do! Being one of the few barns on Twitter could prove to be a significant advantage for your horse business. . . .
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Horse Trainer Sells 540 Lessons in 3 days
- GROUPON for Horse Businesses
Elisabeth McMillan
Today's tip is about a phenomenon I've been keeping an eye on for awhile now. Its called GROUPON and it is an advertising/social media hybrid that has been delivering huge results for mainstream businesses -especially restaurants and retail stores. However, I've been waiting to mention it because I wasn't sure how well it would work for niche businesses - i.e. horse businesses. So I've been hoping a niche service business would try it so I could see if it might work for a riding school program etc.. Well guess what? Last week we got lucky! . . .
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February 2012
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| Here's what our members are saying ...
"I can't say enough about how valuable your site is to our barn."
So-Cal H/J Trainer
"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."
Brian Sabo - United States Eventing Association ICP Committee Member
"The first download I did - nailed exactly what was going on with me!"
J. Foreman
Las Vegas, NV
"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"
Eventing Professional - Baltimore, MD
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Equestrian Professional's Guide To Twitter
Equestrian Professional's Guide to Facebook
Equestrian Professional's Guide to LinkedIn
Equestrian Professional's Guide to YouTube
