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Is Your Equestrian Business Getting Optimal Results from Social Media?
Are you hurting your equestrian industry business? If you are not using social media and using it well, the answer is probably - YES. Every day more and more equestrian industry businesses are using social media to communicate with current and potential customers. The equestrian marketplace is getting noisier and more competitive by the minute. In the meantime, there are a limited number of social media relationships that customers can realistically maintain. . . .
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Equestrian Professional's Horse Business Hotline
When it comes to the horse business, some things are just better explained in person! Which is why.... Our members have access to The Horse Business Hotline™! A quarterly live Q&A where you can get immediate answers to your horse business and marketing questions. This service is free to all active members! All you have to do is call in . . .
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Replay Posted! A Plan to Succeed - Scheduling Horse Business and Marketing Success In 2012
Grab your calendars and get set to map out a successful 2012 plan for your horse business and equestrian career. Equestrian Professional's first webinar of the New Year will take you through a highly effective step-by-step to help you achieve your goals and create a winning marketing plan for 2012! This hands-on webinar will help you: Map out a written marketing plan that supports both your business and equestrian career goals. - You'll get the bulk of your marketing plan done during the webinar! Learn how to use projections to improve your profitability and reduce financial stress. - Even the mathematically challenged will find this do-able! Set measurable business objectives so that you have a clear path to follow. - You'll learn how to deploy time saving systems that keep you on track! . . .
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UPHA
UPHA 2012 Convention: Complimentary PDF files of both presentations, Smart Social Media for Horse Professionals and How to Create a Cycle of Success for Your Horse Business. . . .
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Rethinking the Horse Business 2012 How the Economy, the Horse Industry and the Internet Are Affecting Horse Business Owners
Rethinking the Horse Business provides vital information for horse professionals about the state of the economy and the equestrian marketplace. It is the only event in the world geared solely towards helping horse professionals i.e. horse trainers, stable operators, riding instructors, breeders, and professional riders navigate the current economy and identify the best paths for success. This information provides critical insight into where the horse business is headed and empowers horse professionals to identify the most viable business and marketing strategies for the coming year. . . .
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REPLAY: A Look At Recent Equine Lawsuits and How They Affect Horse Professionals
There have been several recent equine cases whose rulings are of interest (and extreme importance) to horse professionals. During this webinar, equine law expert Julie I. Fershtman will discuss the key issues and the legal precedents these cases are likely to set. The information shared at this free webinar will be of VITAL importance to horse professionals. In order to . . .
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Webinar Replay - Free Excerpt! Horse Business People Problems and the Policies that Prevent Them
It's no secret that the tough part of the horse business isn't the horses. Equestrian Professional's next horse business webinar will discuss the people side of the horse business. This lively webinar will feature two speakers and two complimentary approaches for building postive customer relationships. First, Tonya Johnston, MA will share steps that horse professionals can take on an interpersonal level to establish and preserve healthy, long term relationships with their customers . . .
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Register Today! Equestrian Professional's 2011 Horse Business Seminar Schedule August - December
Equestrian Professional's monthly horse business seminars help horse professionals grow healthier, more profitable businesses and support them in achieving their equestrian career goals. We address the topics and issues that face today's horse business owner. From surviving the current economy to navigating new media, our seminars help horse professionals find relevant answers and time saving solutions. . . .
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Best Line Up Ever! Equestrian Professional's 2011 Horse Business Seminar Schedule August - December
Equestrian Professional's monthly horse business seminars help horse professionals grow healthier, more profitable businesses and support them in achieving their equestrian career goals. We address the topics and issues that face today's horse business owner. From surviving the current economy to navigating new media, our seminars help horse professionals find relevant answers and time saving solutions. . . .
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NEW! Equestrian Social Media Boot Camp and Mastermind Program
Want your horse industry business to get bigger, better results from Social Media? Enroll in our Equestrian New Media Boot Camp and Mastermind Program! This is NOT your ordinary social media seminar program! Most social media training programs fall short for two reasons. One, the material isn't real world applicable (especially for horse businesses). Two, they don't provide the ongoing support necessary to succeed. This is why we created the Equestrian New Media Boot Camp and Mastermind Program. You'll get eight weeks of training and materials created specifically for horse industry businesses. Plus, . . .
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Equestrian Professional's -
Horse Business HOTLINE!
When it comes to the horse business, some things are just better explained in person! Which is why, our members will now have access to The Horse Business Hotline!A monthly live Q&A where you can get immediate answers to your horse business and marketing questions. This service is free to all active members! All you have to do is call in. . . .
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About the Members Only Session - How to Find Funding and Grants to Help Your Horse Business Go Green
This portion will provide our members with information about tax incentives, grants and funding that may help them pay for "green" improvements to their farms. Speaker Clay Nelson of Sustainable Stables will discuss Eligibility requirements for state and federal agricultural cost share programs to fund "best management practices" (BMPs) on horse farms. Challenges related to cost share funding for horse farms compared to traditional livestock operations, and how to best position your farm for funding. . . .
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Horse Business 2010 Survey - How's It Going?
The horse business has always been tough but.... Over the last couple of years, horse professionals have been dealing with a very difficult business climate. However, it seems like things are starting to improve a bit. We want to know how you are doing. If you are a horse trainer, riding instructor, breeder, stable operator or professional rider. Please take a moment to tell us your thoughts . . .
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REPLAY COMING SOON! Equine Liability Laws and Exposures -- What Every Equine Business Owner Needs to Know
Equestrian sports have a higher risk factor than many other sports. As a horse professional, the practical responsibility of keeping both the riders and horses in your care safe rests firmly on your shoulders. What's more, this means that your legal responsibilities are not far behind. Not "knowing" the law has never been a successful defense strategy in the courtroom. As a horse business owner, you can't afford to be uninformed about equine liability laws. Our guest speaker will be nationally renowned equine law expert Julie Fershtman, who will discuss . . .
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February 2012
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| Here's what our members are saying ...
"I can't say enough about how valuable your site is to our barn."
So-Cal H/J Trainer
"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."
Brian Sabo - United States Eventing Association ICP Committee Member
"The first download I did - nailed exactly what was going on with me!"
J. Foreman
Las Vegas, NV
"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"
Eventing Professional - Baltimore, MD
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