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Equestrian Professional's Horse Business Tips Archive
Our members have access to our entire archive of horse business tips from our weekly news and tips.
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Famous Last Words
Elisabeth McMillan
A few weeks ago, I happened to call my sister while she was on her way home from taking her girls for their riding lesson. Of course, I asked her how it went and she exclaimed "every time I leave the barn and I'm driving the girls home, I always think about how glad I am that we made the decision to train with . . . More
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'Competitive Fire': Keep it under Control
Tonya Johnston, MA
Two girls went into the second round of the junior hunter classic within one point of each other it was up for grabs. Each one had a true desire to win. One envisioned a way to shine, determined to nail it with a clear plan of . . . More
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Equestrian Social Media Questions and Answers
Elisabeth McMillan
Last week's seminar topic was very popular and we received many questions before, during and after the event. We addressed many of your questions that were sent in prior to the seminar and also that were asked on the live call. However, we did not have a chance to respond to many of the questions that were sent in via text message during the seminar. We have answered several of them here and . . . More
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Cooperation is "A Horse That Can Fly"
Elisabeth McMillan
"If you want to be incrementally better: Be competitive. If you want to be exponentially better: Be cooperative." Last weekend I had the opportunity to attend a gathering of various equestrian industry experts who all use social media in their marketing. The attendees ranged from equine and equine related business owners, marketing, public relations and entertainment folks, to communications experts from top equestrian associations and several of the nation's largest . . . More
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How Google Going Social Affects Your Horse Business
Elisabeth McMillan
Google has entered the social media arena with two new platforms that are important to horse businesses. The first is Google Social Search and the second is called Google Buzz. While these two products work differently, they have similar implications for business owners -- they affect what your current and potential customers potentially see about you and your competition online. . . . More
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What Poker and the Horse Business Have In Common
Elisabeth McMillan
The other night, I was watching a documentary about the current economy and the stock market. They used some statistics from world champion poker players to make a point about making good decisions about investments. The most profitable players (and we are talking about players with lifetime winnings of 5 -- 7 million dollars) were the ones who used a . . . More
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One Little Secret for Big Results
Elisabeth McMillan
Want a sure-fire way to improve your horse business in 2010? Instead of spending several days locked in your office trying to plan a year's worth of business improvement all in one sitting, try this simple but highly effective strategy. . . . More
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The Roman Rider and the New Decade
The end of the year is a natural time for taking stock and moving forward. This isn't just any year -- it is the beginning of a new decade. It is time for a fresh start and an exciting new era! This year we have a new challenge - the recession is straddling the decades like a Roman Rider . . . More
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September 2010
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| Here's what our members are saying ...
"I can't say enough about how valuable your site is to our barn."
So-Cal H/J Trainer
"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."
Brian Sabo - United States Eventing Association ICP Committee Member
"The first download I did - nailed exactly what was going on with me!"
J. Foreman
Las Vegas, NV
"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"
Eventing Professional - Baltimore, MD
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