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Equestrian Professional's Horse Business Tips Archive

Our members have access to our entire archive of horse business tips from our weekly news and tips.

Famous Last Words
Elisabeth McMillan
Famous Last Words A few weeks ago, I happened to call my sister while she was on her way home from taking her girls for their riding lesson. Of course, I asked her how it went and she exclaimed "every time I leave the barn and I'm driving the girls home, I always think about how glad I am that we made the decision to train with . . . More
'Competitive Fire': Keep it under Control
Tonya Johnston, MA
'Competitive Fire': Keep it under Control Two girls went into the second round of the junior hunter classic within one point of each other it was up for grabs. Each one had a true desire to win. One envisioned a way to shine, determined to nail it with a clear plan of . . . More
Equestrian Social Media Questions and Answers
Elisabeth McMillan
Equestrian Social Media Questions and Answers Last week's seminar topic was very popular and we received many questions before, during and after the event. We addressed many of your questions that were sent in prior to the seminar and also that were asked on the live call. However, we did not have a chance to respond to many of the questions that were sent in via text message during the seminar. We have answered several of them here and . . . More
VIDEO: Webinar Replay - "Smart Social Media Strategies for Horse Professionals"
VIDEO: Webinar Replay - "Smart Social Media Strategies for Horse Professionals" We covered a heck of a lot of material during this seminar! We hope you all enjoy the replay! Social Media is a powerful tool for horse professionals. We encourage you to take the time to learn the best practices for each social media platform before you use them for your business. . . . More
Horse Business Social Media Survey Results - So Far!
Horse Business Social Media Survey Results - So Far! Last week, we asked you to participate in a survey about how you are using social media in your horse business. We have had an excellent response to the survey and want to thank everyone who participated . . . More
Tired of the Same Old Manure Pile Up - Turning Manure into Energy is Now Possible for All Sizes of Horse Farms
Clay Nelson
It's an age-old problem for horse owners: what to do with the never-ending pile of manure your horses create. For many, the solution has been to compost the manure, turning it into an organic rich soil that can be reapplied to your pasture or garden. This is, and will continue to be, a cost-effective and environmentally-friendly way to manage your manure. No longer, however, is it the only "green" option. . . . More
Cooperation is "A Horse That Can Fly"
Elisabeth McMillan
Cooperation is "A Horse That Can Fly" "If you want to be incrementally better: Be competitive. If you want to be exponentially better: Be cooperative." Last weekend I had the opportunity to attend a gathering of various equestrian industry experts who all use social media in their marketing. The attendees ranged from equine and equine related business owners, marketing, public relations and entertainment folks, to communications experts from top equestrian associations and several of the nation's largest . . . More
How Google Going Social Affects Your Horse Business
Elisabeth McMillan
How Google Going Social Affects Your Horse Business Google has entered the social media arena with two new platforms that are important to horse businesses. The first is Google Social Search and the second is called Google Buzz. While these two products work differently, they have similar implications for business owners -- they affect what your current and potential customers potentially see about you and your competition online. . . . More

What Poker and the Horse Business Have In Common
Elisabeth McMillan
What Poker and the Horse Business Have In Common The other night, I was watching a documentary about the current economy and the stock market. They used some statistics from world champion poker players to make a point about making good decisions about investments. The most profitable players (and we are talking about players with lifetime winnings of 5 -- 7 million dollars) were the ones who used a . . . More
Dealing With a Difficult Client - Answers from the live Q&A with Tonya Johnston, MA
Dealing With a Difficult Client - Answers from the live Q&A with Tonya Johnston, MA The Q and A portion of last weeks seminar was fantastic! Horse professionals from around the world presented questions and our guest speaker equestrian sports psychology consultant Tonya Johnston, MA responded to a wide variety of interesting topics. . . . More
A Sneak Peak at Next Week's Equestrian Sports Psychology Seminar - Fast Tracking Your Progress!
A Sneak Peak at Next Week's Equestrian Sports Psychology Seminar - Fast Tracking Your Progress! Not sure if you want to attend next weeks tele-seminar? Read this article by our speaker Tonya Johnston to take a sneak peak at the type of material that will be covered! . . . More
Horse Show Season 2010 - Professional Riders and Trainers Prepare for Excellence
On January 25, 2010, Equestrian Professional.com continues its outstanding seminar program by hosting the first Equestrian . . . More
Pre-Season Problem Solving for Professional Equestrian Athletes, Trainers and Coaches - Your Strategy for a Successful Year
Pre-Season Problem Solving for Professional Equestrian Athletes, Trainers and Coaches - Your Strategy for a Successful Year Most horse professionals must produce horses and riders that succeed in competition in order for their business to be viable. In fact, it is often their own riding success that leads a person into the profession to begin with. However, this dual success requirement is a mixed blessing. It can add both a tremendous amount of pressure and at the same time be the most rewarding part of your career. Building a successful team of . . . More
One Little Secret for Big Results
Elisabeth McMillan
One Little Secret for Big Results Want a sure-fire way to improve your horse business in 2010? Instead of spending several days locked in your office trying to plan a year's worth of business improvement all in one sitting, try this simple but highly effective strategy. . . . More
The Roman Rider and the New Decade
The Roman Rider and the New Decade The end of the year is a natural time for taking stock and moving forward. This isn't just any year -- it is the beginning of a new decade. It is time for a fresh start and an exciting new era! This year we have a new challenge - the recession is straddling the decades like a Roman Rider . . . More
Happy Holidays from Equestrian Professional.com
Warm wishes for a wonderful holiday season and a great new year! . . . More
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