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Equestrian Professional's Horse Business Tips Archive

Our members have access to our entire archive of horse business tips from our weekly news and tips.

Horse Business Q&A - How Can a Boarding Stable Diversify Their Income?
Horse Business Q&A - How Can a Boarding Stable Diversify Their Income? Susan in Ohio asked - What are some ways to diversify the boarding business to make it more profitable without having a public riding lesson program? - Dear Susan, Thank you for a great question. There are several very important things to consider when it comes to diversifying and while it may be tempting to take short cuts and try new ideas prior to testing them -- I highly encourage you to test your ideas on paper first! Here are some basic guidelines that you can use to identify diversification opportunities and a few examples to give you some ideas for your boarding stable. . . . More
Are You Neglecting Your Clients?
Are You Neglecting Your Clients? When it comes to growing a profitable horse business, most horse professionals get their marketing backwards. They spend the bulk of their marketing dollars and efforts trying to get the attention of new customers and neglect to develop any concrete plan to market to their current customers. . . . More
"Rethinking the Horse Business" Workbook
Here is a sample of the workbook material, the full version will be sent to all seminar attendees via email as an attachment (Word & PDF). We created this workbook to help you . . . More
Equestrian Business Backlinks or I'll Scratch Your Back If..
Equestrian Business Backlinks or I'll Scratch Your Back If.. Last week we discussed SEO(Search Engine Optimization)and the important role that Backlinks play in getting good search results. This week, we are going to share some tips about how to get Backlinks and give you a few extra resources and ideas - so that your horse business's website shows up when people are searching for what you offer. Here are three things to consider about Backlinks - . . . More
SEO for Horse Professionals - The Simple Truth About What It Is, Why You Need It and How To Get It
SEO for Horse Professionals - The Simple Truth About What It Is, Why You Need It and How To Get It While lots of techies would like you to remain confused and overwhelmed by the mysteries of SEO (and other www acronyms) it's really not as complicated as they would like to have you think. Here is a simple explanation. SEO stands for search engine optimization. But what it means, is . . . More
"Rethinking the Horse Business - Succeeding in a Changed World"
"Rethinking the Horse Business - Succeeding in a Changed World" Receive essential information about how the economy and the internet are changing the horse business. Get the insight and tools you need to help your horse business survive and thrive in the current business climate and beyond. . . . More
A Horse (Trainer) with No Name - Is Your Horse Business Lost or Found In The Crowd?
A Horse (Trainer) with No Name - Is Your Horse Business Lost or Found In The Crowd? Ever hear the song "A Horse With No Name"? It's not really about a horse - It is about being a little "confused" and lost in the desert. Unfortunately, it reminds me of what it is like to try to find some horse professionals online. Let's change the lyrics and see if it rings any bells . . . More
Using Horse Industry Statistics - Turning Vision into Action
Using Horse Industry Statistics - Turning Vision into Action Vision without action is merely a dream. Action without vision just passes time. Vision with action can change the world - Joel Barker. Last week our newsletter referenced several US horse industry studies and statistics that were addressed at the Kentucky . . . More

The State of the Horse Industry - How Is Your Business Affected?
The State of the Horse Industry - How Is Your Business Affected? I happened to come across Steve Day's (the president of Dover Saddlery) presentation at the 2008 International Kentucky Equine Summit. He cited several interesting statistics and studies, many of which I remembered but hadn't thought about in a while and a few new ones. The bad news is that the age group that participates in equestrian sports is aging and therefore diminshing. The good news is . . . More
Sponsorbarn.com - A new resource to help riders find sponsorships
6/22/2009 - Breaking News - SponsorBarn.com management is proud to announce that SponsorBarn.com is no longer just an imagined solution to the woes of sponsorships in the equine industry but a reality as SponsorBarn.com turns on the live beta site. . . . More
Video Tip of the Week: Googles Great Free Tool to Market Your Horse Business
Video Tip of the Week: Googles Great Free Tool to Market Your Horse Business Google's great free tool to market your horse business. Post details about your business, photos, videos and more and end up at the top of the search page. . . . More
Rider Promotion - Taking A Hold of the Reins That Shape Your Career
Rider Promotion - Taking A Hold of the Reins That Shape Your Career If riding, training and competing are a big part of your equestrian career, it is essential that you understand and engage in self promotion. Your ability to promote yourself can drastically affect the number and quality of horses in your barn and what you get paid to ride, train and compete with them. It also directly affects the direction and longevity of your career. . . . More
Looking for the Best Return on Investment? Successful Equestrians Re-Invest in Knowledge & Health - Part 2
Looking for the Best Return on Investment? Successful Equestrians Re-Invest in Knowledge & Health - Part 2 Far too often, the long hours and 7 day week norm of the horse business make it difficult for equestrians to get enough rest, eat properly, maintain relationships, or even take time off. A horse professional's health can suffer mentally, emotionally and physically. Sadly, some pros don't reach their dreams and goals simply because . . . More
Looking For the Best Return on Investment? Successful Equestrians Re-Invest in Knowledge & Health - Part 1
Looking For the Best Return on Investment? 
Successful Equestrians Re-Invest in Knowledge & Health - Part 1 Knowledge and Health are perhaps the two most under utilized business investment tools and yet when properly managed they definitely bring in the highest return on investment. . . . More
Horse Business Newsletter: Horse Trainers From Hell and Other Online Hazards
Horse Business Newsletter:
Horse Trainers From Hell and Other Online Hazards Does the Internet make it necessary for you to re-think how you market your horse business? Clients and potential clients search, decide and connect, often without questioning the source, intellect or motive of their helpful "friends" online. If you are well presented online, this can be a big boon for marketing your business. If not, you may be at the mercy of (drum roll please) The Internet (cue ominous music.) Take the unlucky group of trainers discussed in Blogs like "Horse Trainers from Hell" or . . . More
Horse Business Features vs. Client Benefits Are you Making this Costly Mistake?
Horse Business Features vs. Client Benefits Are you Making this Costly Mistake? The difference between "Features" and "Benefits" is one of the most important concepts to understand in order to make your horse business more profitable. Unfortunately, this critical business concept is often overlooked or misunderstood. As a business owner, you build features into the products or services that you offer so that you can sell the benefits. In other words, clients "buy" benefits not features. Because the client buys the benefit rather than the feature, it is important . . . More
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