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Equestrian Professional's Horse Business Tips Archive
Our members have access to our entire archive of horse business tips from our weekly news and tips.
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Horse Business Q&A - How Can a Boarding Stable Diversify Their Income?
Susan in Ohio asked - What are some ways to diversify the boarding business to make it more profitable without having a public riding lesson program? - Dear Susan, Thank you for a great question. There are several very important things to consider when it comes to diversifying and while it may be tempting to take short cuts and try new ideas prior to testing them -- I highly encourage you to test your ideas on paper first! Here are some basic guidelines that you can use to identify diversification opportunities and a few examples to give you some ideas for your boarding stable. . . . More
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Are You Neglecting Your Clients?
When it comes to growing a profitable horse business, most horse professionals get their marketing backwards. They spend the bulk of their marketing dollars and efforts trying to get the attention of new customers and neglect to develop any concrete plan to market to their current customers. . . . More
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"Rethinking the Horse Business" Workbook
Here is a sample of the workbook material, the full version will be sent to all seminar attendees via email as an attachment (Word & PDF). We created this workbook to help you . . . More
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Equestrian Business Backlinks or I'll Scratch Your Back If..
Last week we discussed SEO(Search Engine Optimization)and the important role that Backlinks play in getting good search results. This week, we are going to share some tips about how to get Backlinks and give you a few extra resources and ideas - so that your horse business's website shows up when people are searching for what you offer. Here are three things to consider about Backlinks - . . . More
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Using Horse Industry Statistics - Turning Vision into Action
Vision without action is merely a dream. Action without vision just passes time. Vision with action can change the world - Joel Barker. Last week our newsletter referenced several US horse industry studies and statistics that were addressed at the Kentucky . . . More
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The State of the Horse Industry - How Is Your Business Affected?
I happened to come across Steve Day's (the president of Dover Saddlery) presentation at the 2008 International Kentucky Equine Summit. He cited several interesting statistics and studies, many of which I remembered but hadn't thought about in a while and a few new ones. The bad news is that the age group that participates in equestrian sports is aging and therefore diminshing. The good news is . . . More
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Rider Promotion - Taking A Hold of the Reins That Shape Your Career
If riding, training and competing are a big part of your equestrian career, it is essential that you understand and engage in self promotion. Your ability to promote yourself can drastically affect the number and quality of horses in your barn and what you get paid to ride, train and compete with them. It also directly affects the direction and longevity of your career. . . . More
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Horse Business Newsletter:
Horse Trainers From Hell and Other Online Hazards
Does the Internet make it necessary for you to re-think how you market your horse business? Clients and potential clients search, decide and connect, often without questioning the source, intellect or motive of their helpful "friends" online. If you are well presented online, this can be a big boon for marketing your business. If not, you may be at the mercy of (drum roll please) The Internet (cue ominous music.) Take the unlucky group of trainers discussed in Blogs like "Horse Trainers from Hell" or . . . More
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Horse Business Features vs. Client Benefits Are you Making this Costly Mistake?
The difference between "Features" and "Benefits" is one of the most important concepts to understand in order to make your horse business more profitable. Unfortunately, this critical business concept is often overlooked or misunderstood. As a business owner, you build features into the products or services that you offer so that you can sell the benefits. In other words, clients "buy" benefits not features. Because the client buys the benefit rather than the feature, it is important . . . More
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March 2010
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| Here's what our members are saying ...
"I can't say enough about how valuable your site is to our barn."
So-Cal H/J Trainer
"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."
Brian Sabo - United States Eventing Association ICP Committee Member
"The first download I did - nailed exactly what was going on with me!"
J. Foreman
Las Vegas, NV
"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"
Eventing Professional - Baltimore, MD
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