Horse Business, Marketing and Sports Performance Resources for Professional Equestrians.Horse Business, Marketing and Sports Performance Resources for Professional Equestrians.
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Home | Special Memberships | Special Discounts for USHJA Members and USHJA . . .

Special Discounts for USHJA Members United States Hunter Jumper Association
and USHJA Certified Trainers

Trainers who are members of USHJA receive a 10% discount on all of our membership plans. USHJA Certified Trainers receive a 25% discount. In order to take advantage of these discounts, please use the links below or enter the following promotional code in the form below and you will be automatically directed to a sign up page that reflects your special discount! USHJA members code is USHJA2012 and the code for the Certified Trainers is USHJACERT.

As horse professionals ourselves, we know that the business of horses can be incredibly challenging. For most of you, the horse business is a sport business and in order to truly succeed, you must create success in both equestrian sports and in your business. Even those who don't compete personally must still produce or maintain successful horses and riders in order to stay in the game.

This dual success requirement makes the horse business far more complex than the average mainstream business. Add to this the typically high financial and physical risks, combined with the need to provide the best possible care to your horses, and the horse business may be the most challenging businesses on the planet.

So how do you balance your love for horses and your goals as an equestrian with the hundreds of details required to start, run, and grow a successful business?

Introducing Equestrian

Imagine a place where you can get personal advice from experienced professionals and experts who truly understand the horse business, enjoy VIP access to a unique support system designed specifically for horse professionals.

It's finally here! The tools, resources and support you need... It doesn't matter if you're just starting out, or you're a well established owner with years of experience. A membership at will show you how to attract the best customers, make more money, retain top talent, inspire loyal staff, stay on track to achieve your equestrian career goals, and most importantly keep you loving the business of horses...100% Guaranteed.

What do you get with your Membership?
24/7 Access to our Online Toolkit of Horse Business Resources including:

Member's Only Discussion Forum -- The heart of the site where you'll network with other members just like you. You can also ask your most pressing horse business questions and receive prompt and professional answers

"I Love your Newsletter. Keep up the good work. You do make a big difference especially with the climate all businesses are in." -

Nick Karazissis - Far West Farms

"Elisabeth possesses a wonderful combination of theoretical knowledge and practical experience.

She knows the horse business inside and out.

She's enthusiastic and supportive - a real partner in the future success of your business. I can recommend her without reservation."

- Carol Gordon, CPA

Live Monthly Tele-Seminars -- Regularly scheduled on special topics to keep you up-to-date and on track! Easily attend from your phone or computer. Members receive VIP access and are able to personally interact with our speakers and gain access to all seminar replays - you will never miss a seminar!

Article Index -- How to attract the best customers, improve profitability, get more done, provide the best customer service, deal with difficult clients, and many other essential topics!

We help you balance it all so you can ride and compete at the top of your game!

Our contributors bring you essential information and share their expert knowledge of the following fields - Equine Law, Equine Insurance , Equine Accounting and Tax Laws. Plus, Equestrian Sports Psychology, Online Marketing, Green Stable Management and much more!

PLUS... Videos, MP3's, Downloads, Budgets, Online Calculators, Templates, Checklists & Customizable Forms

Rider Downloads & Sports Performance Tools keep you riding, training, teaching and competing at your best. Rider assessments, goal setting sheets and more. You can use our sports performance downloads for yourself and with your students.


Business & Marketing Tools in the members only download library include - Assessments, Checklists, Marketing Calendars, Business Plan Templates and more - These tools will save you hours of desk work .

Customizable Forms -- related to policies, releases, horse sales, boarding, lessons and more

Business tools

Budgets and Online Calculators - You can quickly check profit margins, create a budget, analyze your prices, and more. Our online tools are invaluable when you need to create a new plan, make an important decision or check the health of your business.

Horse Business Profit Margin Calculators

Video replays of all our popular webinars. You'll listen to top experts and view the slides from their live presentations.

Audio Interviews with Top Industry Experts & Successful Horse Business Owners. Download-Ready for your iPod or PC.

How-To Tutorials you can watch our videos to easily learn how to use the tools on the site. Plus you'll get lots of new tips and strategies to grow your horse business and improve your profitability


The 150 Equestrian Business Marketing Tools & Jewels Equestrian Professional's Social Media Kit Private Equestrian Business Consulting
The 150 Equestrian Business Marketing Tools & Jewels Equestrian Professional's Social Media Kit "One on One" Get Started Help
The 150 Equestrian Business Marketing Tools & Jewels Ebook is one of those great books that you will refer to over and over again to support your horse business and equestrian career.

The e-book will help you quickly identify what marketing strategies are currently working in your business, what needs to be improved upon and give you loads of new ideas to create or improve your marketing plan! It is an indespensible tool for Horse Business Owners.

Social Media is an outstanding tool for horse professionals! As a member you get immediate access to download our popular social media guides that cover how horse professionals can use Facebook, Twitter, LinkedIn and YouTube. Plus! You'll get our time saving Social Media Charts and access to the Smart Social Media for Horse Professionals Seminar Video

You'll get indispensable tips and techniques for using social media to improve search results, drive traffic to your site, network with other horse professionals, provide benefits to your current customers, attract new customers and locate potential equestrian sponsors.

Annual members receive complimentary live "one on one" get started help that can be used to ask questions about the site or its tools or as a mini private consulting session to address issues or particular questions you may have about your horse business. We understand how busy you are and make it easy for you to connect with us at the times that work best for you.

Plus -Premium Member's-Only Updates that keep you informed and up-to-date helping you save time, energy, and money!

PLUS... Ongoing LIVE Member Support and Discounts on Special Programs!

Horse Business Hotline

Our Horse Business Hotline and Master Classes, provide our members with complimentary access to an entire team of experts and the oppportunity to recieve live support on a regular basis.

The Horse Business Hotline™ is a fast paced Q&A that provides our members with access to a top-notch panel of experts and a live forum to discuss horse business topics and issues.

The panel typically includes an equine attorney, equine tax and/or accounting specialists and equestrian marketing experts, plus a variety of guest panelists. From new laws that affect horse business owners to the latest marketing trends and everything in between, our members gain valuable insights from a wide variety perspectives.

Equestrian Professional's Master Classes enable us to provide our members with special in-depth workshops that specifically address individual equestrian market segments and horse business models. Master Classes take place every other month and feature an All-Star line-up of successful horse business owners, equestrian athletes and mentors. Topics include, finding sponsors, building successful lesson programs and more.

Equestrian Social Media Boot Camp

Members of Equestrian Professional also receive significant discounts on our popular Equestrian Social Media Boot Camp and Mastermind Program. This program is specifically designed for equestrian businesses and features an accellerated program that even the busiest horse professional can benefit from.

Hurry, registration for the Equestrian Social Media Boot Camp is limited and closes Jan 7, 2013. Contact us for more information.

Choose the plan that's right for you! You'll get immediate access to login and begin using the resources available to you as a member of Equestrian

Option 1: Annual Membership
Best value. Annual membership is $187, that's 12 full months for only about 50 cents a day. Plus, our annual members receive a complimentary private consulting session that can be used anytime during your membership. USHJA members join for only $168 per year! and
USHJA Certified Trainers join for only $140 per year.

Option 2: Bi-Annual Membership
A happy compromise. Our six month membership is $97. It's a great choice all the way around. It gives you full access to the site for six months and then automatically renews, giving you close to the savings of our annual membership but breaking it into two payments. To make your life as simple as possible, your membership will automatically renew. However, you may cancel at anytime. USHJA members join for only $87 for 6 months! and
USHJA Certified Trainers join for only $72 for 6 months.

Option 3: Monthly Membership
Low monthly fee just $27 per month. To make your life as simple as possible, your monthly membership will automatically renew each month. However, you may cancel at any time. USHJA members join for only $24 per month! and
USHJA Certified Trainers join for only $20 per month!

Have a promo code? If so, enter it here and press "Go".

Enjoy Your Membership Privileges Risk Free!

We are firm believers in value and we are committed to over-deliver with our service. Membership fees may be deductible as a business expense. However, if for any reason you are not satisfied with your membership, please let us know within 30 days and we will gladly refund the purchase. It's our guarantee. We aim for member delight! That's our promise to you.

"Equestrian Professional is a great resource for those of us in the equestrian industry.

The site offers a lot of useful and creative information to help develop and expand your business and profitability as well as stay organized, focused and motivated!"

- Lorri Biamonte

“Lizzy & I worked on a seminar together about bookkeeping for the Equine Professional. Her ability to easily explain complex financial issues is top class. I would recommend her to speak to any group about the financial and/or marketing side of the horse business.”

- Pam Saul, Farm Manager , Rolling Acres Farm

I am a current graduate of Equine Science from Rochester Community and Technical College in Rochester, Minnesota.

I really enjoyed listening in on your online seminar! It paired information that I had learned in my classes and expanded upon it. I loved the real life examples and thought that Julie was a wonderful speaker.

Thanks for the opportunity to expand my knowledge!!

- Amanda Gordon

"This looks like an excellent website and a valuable resource for equine professionals.

I think you are going to do well and I wish you great success!"

Best regards,

Julie Goodnight

Who Runs This Site? is run by Elisabeth McMillan. Elisabeth is an equestrian business consultant, published author and a sought after keynote speaker.

Elisabeth has a lifetime of experience directly in the horse business and is supported by a team of top notch experts and regular contributors to the Equestrian site

The regular contributors to the site include successful horse business owners and equine industry experts from legal, accounting, building and sports performance backgrounds.


USEA NOLAKentuckyHorseCouncil

Having consulted hundreds of aspiring, new, and long time horse business owners from around the world, Elisabeth McMillan and her support team have a unique insight into what some of the most successful horse business owners are doing right.

Just as importantly, they see the mistakes that some horse professionals are making which is preventing them from being more successful.

You will learn from this insight.

It is all real world, applicable experience that you can take advantage of to make your horse business as successful as possible.

"Elisabeth's unique and extremely efficient educational website is a first in the equestrian industry. As a busy professional I was impressed with the depth and pertinence of the information that brought to the table.

Now, young and seasoned equestrians have a location to find business information so lacking in our field. There are plenty of places to find information on horsemanship.

What Elisabeth provides is the in depth business skill that seems to elude so many "horse people". Articles, downloadable forms, professional advice, timely tax information are all combined to give the critical thinker an opportunity to grow a profitable, well planned equestrian business.

I have recommended that all USEA Instructor Certification Program Instructors use her site to further their business careers."

- Brian Sabo, President, United States Eventing Association


Maryland Horse Council

Equestrian's Mission Is...

To elevate and innovate the business practices of horse professionals to produce extraordinary results.

To create a sensitive, collaborative environment for our members to learn, grow, and share the joys and challenges of blending horses and business.

To support, educate, encourage, and advise an international community of new and established horse business owners.

To help you keep your passion for horses and equestrian sports alive as you grow your business.

So, are you ready to take your horse business to the next level? Thank you for all that you do to care for horses and keep equestrianism alive in the world. We hope to see you on the members side.

Wishing you all the best success!

Elisabeth McMillan and The Equestrian Professional Team

P.S. - Remember there is NO RISK. We stand behind our money back guarantee. We want you to keep your passion for horses alive as you grow your business.

P.P.S. - Don't wait! Now is the time to activate your membership and take advantage of the special bonuses and resources!

QUESTIONS? Call us 931 652 7215 we'd be happy to speak to you about Membership or Contact Us

Have a promo code? If so, enter it here and press "Go".













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