Horse Business Tip: How to Get 3 Things Done at Once
Elisabeth McMillan
Have you ever wished you had a body double (or triple) that could take on some of your workload? Most horse professionals find themselves hard pressed for time. The horses and clients have to come first (and rightfully so) which makes it pretty common for the business and marketing ends of the average horse business to suffer from neglect. But never fear, there are some solutions that even the most time stressed of you can apply.
The most effective and time saving business practice that horse professionals can implement, is to connect the financial and promotional aspects of running their business with their equestrian activities in such a way that they are able to quickly identify the true impact of their day-to-day activities and decisions.
A great way to connect these three areas (marketing, financial and equine/equestrian related activities) is by taking an event approach to running your horse business. We described this approach during our recent webinar "A Plan to Succeed - Scheduling Horse Business Success." Here is a short excerpt from the webinar. (Members the full replay and addtitional tools are available for you here)
Here is a brief outline of the process:
Enter important events in your calendar - Horse shows, clinics, foaling, holidays and important financial events.
Plan and Schedule - Do financial projections and schedule marketing* around the events you have entered.
Measure and Improve - There are a lot of different tools you can utilize. A few on the EP site that you might find helpful are.
In addition to the benefits of making your horse business more profitable and easier to run, this process will help you create the main outline of your 2012 marketing plan in about an hour. It's a great time saver because it enables you to get three things done at once!
Members and Future Members of Equestrian Professional One of the most important benefits of being a member of EP is that we understand how different the horse business is from mainstream businesses. Our members gain access to a proven system and collection of tools and resources specifically for professional equestrians that help you to unify your equestrian career and business goals so that you are able to build both a successful career and a profitable business.
Tweet If you found this information helpful you may want to learn moreabout becoming a member and (if you haven't done so already) be sure to sign up for our FREE NEWSLETTER! We'll also send you “The 10 Best Ways to Make Your Horse Business More Profitable” free. Just fill out the form below, confirm your subscription and you will be all set to receive weekly business tips just for horse professionals.
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