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Home | Recent Newsletters | Equestrian Professionals 2013 Horse Business S . . .

Equestrian Professional's 2013 Horse Business Seminar Schedule

When you get, give. When you learn, teach. ~ Maya Angelou

Equestrian Professional's webinars help horse professionals grow stronger businesses and support them in achieving their equestrian career goals.  From implementing successful marketing strategies and increasing profitability to staying informed about equine law updates and sports performance techniques, Equestrian Professional's monthly webinars address the topics and issues that matter to today's horse business owner. 

Equestrian Professional's free horse business webinars are very easy to attend. They are hosted via webcast and can be attended by phone or computer. Horse professionals can attend from anywhere in the world and many attend while on-the-go at the barn or on-the-road at the horse show circuit.

No matter where you are, Equestrian has an outstanding line-up of speakers and topics prepared. The webinars listed below are free to all horse professionals. However, you must register to attend. You can register at the links provided below.

Rethinking the Horse Business 2013 

Speaker: Elisabeth McMillan 
Duration: 1 Hour including Q&A

Watch the Full Replay (Members)
Summary: Rethinking the Horse Business provides vital information for horse professionals about the state of the the economy and the equestrian marketplace. It is geared solely towards helping horse professionals i.e. horse trainers, stable operators, riding instructors, breeders, and professional riders navigate the current economy and identify the best paths for success. 

The Best Marketing and Business Practices to Make Your Horse Business More Profitable in 2013


Speaker: Elisabeth McMillan 

Listen to the Replay and/or Download the MP3


SUMMARY: This members only webinar covered action steps that horse professionals can take to improve the profitability of your businesses, utilize your time and resources more effectively and make balanced business decisions that support your equestrian career.

Far too often, horse professionals find themselves between a rock and a hard place, precariously balancing the desire to do what's best for the horses vs. the clients or your riding career vs. your business. During this session we addressed these issues and provide a wide array of ideas, answers and examples. 


February 25, 2013
Equestrian Professional's Master Class:  Email and Newsletter Marketing For Horse Professionals 

Speakers: Chad Mendell and Elisabeth McMillan 
Time: 5:30 pm Pacific 7:30 Central 8:30 Eastern
Format: Simulcast - attend via your phone or computer
Duration: 45 minutes to 1 Hour including Q&A

Summary: So, you're using social media, engaging with your followers and driving traffic to your website - but is all that energy generating new customers for your horse business? How do you know if interested parties are getting the information they need to make a decision? Are your current clients staying in the loop and on track? If you are not sure whether your message is getting through, it's a good time to assess your email marketing strategy.



Free Webinar: Optimizing Facebook Marketing for Equestrian Businesses

Date: March 14th 2013
Time: 5:30 p.m. Pacific - 7:30 Central - 8:30
Eastern Place: Simulcast - attend via your phone or computer
Speakers: Elisabeth McMillan and Chad Mendell

Social media is like word-of-mouth marketing on steroids, which makes it a great tool for horse businesses. In fact, more than 55% of the horse professionals who participated in our recent survey reported that they had gained new customers through social media. However, the success of your horse business shouldn't be judged on the number of fans you have alone. It's also about how engaged they are. is offering a free webinar on that will help you create a Facebook page that fosters engagement among your fans.


March 17 - 24th
Equestrian Professional's Social Media Boot Camp



Monday March 25, 2013
The Horse Business Hotline

Panelists: Pam Saul, Accountant, Larry Rosenblum, Equine Business Tax Expert, Elisabeth McMillan, Business and Marketing Strategist, Chad Mendell, Internet Marketing Expert
Time: 5:30 pm Pacific 7:30 Central 8:30 Eastern
Format: Simulcast - attend via your phone or computer 
Duration: 45 minutes to 1 Hour including Q&A

Monday April 22, 2013 



Equestriran Professional's Masterclass 
Smart Social Media for Horse Professionals 

View the past 2012 webinar schedule.

Please Note: Some of the seminars are quite popular and fill up quickly and so it is a good idea to sign up early in order to reserve you space. If you are not a horse professional but would like to attend please contact to see about availability.

Members and Future Members of Equestrian Professional
One of the most important benefits of being a member of EP is that we understand how different the horse business is from mainstream businesses. Our members gain access to a proven system and collection of tools and resources specifically for professional equestrians that help you to unify your equestrian career and business goals so that you are able to build both a successful career and a profitable business.


 Reserve your spot! Register for our horse business seminar series today!

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