Equestrian Professional's 2012 Horse Business Seminar Schedule
When you get, give. When you learn, teach.
~ Maya Angelou
Equestrian Professional's Monthly Horse Business Seminars help horse professionals grow healthier, more profitable businesses and support them in achieving their equestrian career goals.
We address the topics and issues that face today's horse business owner. From surviving the current economy to navigating new media, our seminars help horse professionals find relevant answers and time saving solutions.
Our live monthly horse business webinars are provided to all horse professionals free of charge.
Equestrian Professional Members receive additional premium resources and gain access to all seminar replays so that they never miss a seminar and can review past seminars at their convenience.
We also host special monthly members only events such as The Horse Business Hotline™ and Equestrian Professional's Master Classes.
The Horse Business Hotline™ is a fast paced Q&A that provides our members with a live forum to discuss horse business topics and issues. It gives our members hands on site support and regular access to a panel of horse industry experts.
The panel typically includes an equine attorney, equine tax and/or accounting specialists and equestrian marketing experts, plus a variety of guest panelists. From new laws that affect horse business owners to the latest marketing trends and everything in between, listeners gain valuable insights from a wide variety perspectives.
The Horse Business Hotline takes place every other month and is always blazing with interesting topics, questions and debates.
Equestrian Professional's Master Classes enable us to provide our members with special in-depth workshops that specifically address individual equestrian market segments and horse business models.
Horse professionals' businesses are incredibly diverse. Not only are there a wide array of breeds and disciplines but the very structure of each business can differ greatly depending on the horse professional's area of expertise and target market. For example, a professional rider's business model differs greatly from a breeding farm's business model. Similarly, a riding school whose target market is new riders will need a very different marketing plan than a show barn that caters to experienced riders.
Master Classes take place every other month and feature an All-Star line-up of successful horse business owners, equestrian athletes and mentors.
Below you will find the next few months of our 2012 Horse Business Seminars, The Horse Business Hotline, and Equestrian Professional's Master Classes Schedule. We have an outstanding line-up of speakers and topics prepared and we are excited to share them with you.
January 16th - Horse Business Webinar
A Plan to Succeed – Scheduling Horse Business and Marketing Success
Speakers: Pam Saul and Elisabeth McMillan
Time: 5:00 pm Pacific 7:00 Central 8:00 Eastern
Format: Simulcast – attend via your phone or computer
Duration: 45 minutes to 1 Hour including Q&A
Summary: A highly effective step-by-step during which horse professionals learned a quick way to get the bulk of their marketing plans written, how to use projections to improve profitability and many time saving tips to help their businesses run smoother.
January 30th – The Horse Business Hotline™
Panelists: Paul Husband, Attorney at Law, Pam Saul, Accountant, Brian Hurley, Equine Business Tax Expert, Elisabeth McMillan, Business and Marketing Strategist, Chad Mendell, Internet Marketing Expert
Time: 6:00 pm Pacific 8:00 Central 9:00 Eastern
Format: Simulcast – attend via your phone or computer
Duration: 45 minutes to 1 Hour including Q&A
February 13th – Horse Business Webinar
Equestrian Goal Setting Strategies for Horse Professionals
Speaker: Tonya Johnston
Time: 6:00 pm Pacific 8:00 Central 9:00 Eastern
Format: Simulcast – attend via your phone or computer
Duration: 45 minutes to 1 Hour including Q&A
Summary: Whether it's in the show ring or at home, it takes hard work and dedication to succeed in equestrian sports. Learning how to set meaningful goals for yourself and with your clients is critical for success. Speaker Tonya Johnston, MA will share her proven strategies for helping equestrian athletes set and achieve goals. Attendees will learn tips for helping themselves and their riders stay on track and motivated to succeed in 2012.
February 27th - Equestrian Professional's Master Class
The Riding Instructor - Building Successful Lesson and Camp Programs
Speaker: Jane Seigler
Time: 6:00 pm Pacific 8:00 Central 9:00 Eastern
Format: Simulcast – attend via your phone or computer
Duration: 45 minutes to 1 Hour including Q&A
Summary: This class will focus on the intricacies of building successful riding lesson and camp programs. From marketing strategies to school horse management and from motivating students to increasing profitability this information packed class will provide both new and established instructors with valuable insights to help their programs grow.
March 12th – Horse Business Webinar
Internet Marketing Strategies for Professional Equestrians
Speaker: Chad Mendell
Time: 6:00 pm Pacific 8:00 Central 9:00 Eastern
Format: Simulcast – attend via your phone or computer
Duration: 45 minutes to 1 Hour including Q&A
Summary: Studies show that 78% of people find local businesses by searching online. Factor in the explosive growth of social media and the word of mouth nature of the horse business, and it's clear that internet marketing cannot be left out of the horse business marketing mix. This webinar will discuss key aspects of a successful internet marketing strategy for horse professionals. It will also address some of the new opportunities that the Internet presents for horse professionals to reach a much larger audience and, in some cases, to create additional income streams.
March 18th -25th Equestrian Social Media Boot Camp
Equestrian Professional's Social Media Boot Camp is a special course that provides a comprehensive social media marketing education specifically for horse business owners. Because we know how busy you are - We are providing a special new accelerated format! The course still consists of eight classes but the accelerated program enables you to complete the course in just over a week! Please see more details here.
March 26th - The Horse Business Hotline™
Panelists: Kathleen Tabor, Attorney at Law, Brian Hurley, Equine Business Tax Expert, Pam Saul, Accountant, Elisabeth McMillan, Business and Marketing Strategist, Chad Mendell, Internet Marketing Expert
Time: 6:00 pm Pacific 8:00 Central 9:00 Eastern
Format: Simulcast – attend via your phone or computer
Duration: 45 minutes to 1 Hour including Q&A
April 16th – Horse Business Webinar
Do You Have a Plan? - Disaster Preparedness for Horse Farms
Speaker: Dr. Roberta Dwyer
Time: 6:00 pm Pacific 8:00 Central 9:00 Eastern
Format: Simulcast – attend via your phone or computer
Duration: 45 minutes to 1 Hour including Q&A
Summary: Dr. Roberta Dwyer is a professor at the University of Kentucky and one of the country's leading experts on disaster preparedness for stables and horse owners. This webinar will help listeners become aware of the unique issues they may face as horse professionals during a disaster. It will help you create a viable plan for your stables and the horses in your care.
April 30th - Equestrian Professional's Master Class
The Professional Equestrian Athlete - Building A Business AND A Brand
Speakers: TBA
Time: 6:00 pm Pacific 8:00 Central 9:00 Eastern
Format: Simulcast – attend via your phone or computer
Duration: 45 minutes to 1 Hour including Q&A
Summary: If your horse business is built around your skill and success as a rider, don't miss this class. Professional riders' businesses have special marketing needs. This class will take you through the steps and marketing strategies that help riders build successful businesses that support them in achieving their equestrian goals.
May 14th – Horse Business Seminar
Smart Social Media for Horse Professionals 2012
Speaker: Elisabeth McMillan
Time: 6:00 pm Pacific 8:00 Central 9:00 Eastern
Format: Simulcast – attend via your phone or computer
Duration: 45 minutes to 1 Hour including Q&A
Summary: This annual seminar is where you can get cutting edge information about the top social media marketing strategies for horse professionals and horse business owners
May 28th – The Horse Business Hotline™
Panelists: Milt Toby, Attorney at Law, Brian Hurley, Equine Business Tax Expert, Pam Saul, Accountant, Elisabeth McMillan, Business and Marketing Strategist, Chad Mendell, Internet Marketing Expert
Time: 6:00 pm Pacific 8:00 Central 9:00 Eastern
Format: Simulcast – attend via your phone or computer
Duration: 1 Hour including Q&A
June 11th - Horse Business Seminar
Horse Business Profit Booster – A Midyear Check-Up to Improve Your Profitability
Speaker: Pam Saul
Time: 6:00 pm Pacific 8:00 Central 9:00 Eastern
Format: Simulcast – attend via your phone or computer
Duration: 1 Hour including Q&A
Summary: This seminar will take you through a “business physical” to help you check and improve the financial health of your horse business.
June 25th – Equestrian Professional's Master Class
The Horse Farm Owner – Stable Profitability: How to Write and USE a Business Plan
Speakers: Pam Saul, Elisabeth McMillan
Time: 6:00 pm Pacific 8:00 Central 9:00 Eastern
Format: Simulcast – attend via your phone or computer
Duration: 45 minutes to 1 Hour including Q&A
Summary: First, this class will take you step-by-step through the process of writing a business plan. Next, attendees will learn how to utilize their business plans to help them run their businesses more efficiently.
Attendees are welcome to register for the whole series or for individual webinars as the sign up sheets become available. Registration for "Equestrian Goal Setting Strategies for Horse Professionals" is open now.
Please Note: Some of the seminars are quite popular and fill up quickly and so it is a good idea to sign up early in order to reserve you space. If you are not a horse professional but would like to attend please contactinfo@equestrianprofessional.com to see about availability.
Members and Future Members of Equestrian Professional
One of the most important benefits of being a member of EP is that we understand how different the horse business is from mainstream businesses. Our members gain access to a proven system and collection of tools and resources specifically for professional equestrians that help you to unify your equestrian career and business goals so that you are able to build both a successful career and a profitable business.
Reserve your spot! Register for our horse business seminar series today!
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