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Equestrian Professional.com - The Horse Business Site

The Tools You Need to Market and Run Your Horse Business More Profitably

Equestrian Professsional.com is a private members only resource and support system for professional equestrians who want to build more profitable businesses and achieve highly successful equestrian careers.

When you become a member of Equestrian Professional.com you'll join an online community of like minded horse professionals and gain immediate access to an extensive and ever-expanding array of tools, information and interactive support just for people in the horse business.

We help horse professionals do what they love to do - more profitably!

We encourage you to take a free video tour to learn more about us.

This Week's Horse Business Tip

Top 5 Mobile Apps for Your Horse Business
Chad Mendell
As horse professionals, we don't get to spend a lot of time in front of the computer. However, smart phones and mobile devices have given us a way to keep our businesses up-to-date and running while on the go. There are thousands of apps available today that can help save you time and money. You ca . . . More

Upcoming Events!

Equestrian Professional Master Class: Building Successful Lesson and Camp Programs
Equestrian Professional's Master Classes enable us to provide our members with special in-depth workshops that specifically address individual equestrian market segments and horse business models. Horse professionals' businesses are incredibly diverse. Not only are there a wide array of breeds and disciplines but the very structure of each business can differ greatly depending on the horse profe . . . More

Free Webinar: Internet Marketing Strategies for Professional Equestrians
Studies show that 78% of people find local businesses by searching online. Factor in the explosive growth of social media and the word of mouth nature of the horse business, and it's clear that internet marketing cannot be left out of the horse business marketing mix. This webinar will discuss key aspects of a successful internet marketing strategy for horse professionals. It will also address som . . . More

Popular Member Resources & Tools

NEW Updated Editions! Equestrian Professional's Social Media Guides
Hot off the press! Equestrian Professional's Guide to Facebook, YouTube, Twitter and LinkedIn! Freshly updated! These guides include the latest changes to Facebook Pages! And important Youtube, Twitt . . . More

The 150 Equestrian Business Marketing Tools and Jewels
The 150 Equestrian Business Marketing Tools and Jewels is free with all Professional Memberships. With over 150 Marketing Tools and Strategies that really work for people in the horse business you are . . . More

Equestrian Professional's FAST TRACK PROGRAM
When it comes to improving your horse business, time and effectiveness counts! After working with hundreds of horse business owners we know what works and more importantly....what doesn't. Most horse . . . More

Top 5 Mobile Apps for Your Horse Business
Chad Mendell

As horse professionals, we don't get to spend a lot of time in front of the computer. However, smart phones and mobile devices have given us a way to keep our businesses up-to-date and running while on the go. There are thousands of apps available today that can help save you time and money. You can take credit card payments, record voice notes, schedule an event and record your expenses all from your smart phone. What's great is you don't have to be a large-scale operation to take advantage of all of this because most apps are inexpensive or event free. . . . More

Payroll Tax Cut To Continue
Pam Saul
The House and Senate approved Friday to continue the payroll tax cut of 2% for the employee portion of FICA. What does this mean if you create payroll checks and how long is the extension for? . . . More

QuickBooks Support Ends for 2009 Files
Pam Saul

Do you know what version of Quickbooks you use? If you're not sure, open your file and look at the very top of your screen. In a grey line will be your version of QuickBooks. If your version is 2009 or before, you should know that Technical Support will end as of May 12, 2012. What does this mean to your files? . . . More

The Horse Business Hotline - March 26, 2012

Hello Members, Be sure to hop on March's Horse Business Hotline! We've got a great panel of experts for you. Equine Law expert,Kathleen Tabor Attorney at Law, Brian Hurley, is an expert in equine business tax issues. Also, internet guru Chad Mendell will be on hand as well as the regular gang Horse business accountant Pam Saul, Brian Hurley and of course editor and horse business and marketing strategist Elisabeth McMillan . . . More

Love This! How to Make a Great Valentine's Video For Your Equestrian Clients Even If You Don't Have a Camera
Elisabeth McMillan

At our last horse business webinar, we discussed the importance of putting holidays on your calendar. Not only does this help you remember to take a day off every now and then, holidays are a great time to show your clients, barn help, friends and family that you care. If you are looking for something special that is affordable (both in time and money) you might consider making something like this video card I made for my nieces. . . . More

15 Ways to Improve Your Customers' Horse Buying Experience

Want to sell more horses? Improve your customers buying experience. Buyers tend to experience high stress levels when making a buying decision, high stress levels negativley impact decision making. By following these guidlines you can help buyers feel more at ease and help them to . . . More

Replay: The Horse Business Hotline - January 30th 2012

Hello Members, Be sure to hop on January's Horse Business Hotline! We've got a great panel of experts for you. Paul Husband Attorney at Law, is an expert in equine and tax law as it relates to horse businesses. Also, internet guru Chad Mendell will be on hand as well as the regular gang Horse business accountant Pam Saul, Brian Hurley and of course editor and horse business and marketing strategist Elisabeth McMillan . . . More

Steffen Peters Sets New Grand Prix Record at World Dressage Masters Palm Beach
Press Release - Phelps Media Group
Wellington, FL (January 27, 2012) - American Steffen Peters took a step toward defending his 2011 World Dressage Masters Palm Beach title by winning the WDM Palm Beach Nürnberger Grand Prix test with a record-shattering score of 81.383%. Not only is that a personal best result in a CDI Grand Prix for Peters and Akiko Yamazaki's 14 year old KWPN gelding, it is also the highest score ever attained in a WDM Palm Beach Grand Prix. . . . More

Equestrian Professional Member Spotlight - Lisa Kursinski
Pam Saul

Lisa Kursinski has gotten used to the statement, "Oh, you're Anne's sister," over the years, but it's not much of a problem when you have just as much skill, determination, and natural talent with horses as Lisa does. Yes, she is the younger sister of Anne Kursinski, but talent runs deep in this family and Lisa has much to be proud of in her own hunter/jumper equestrian career. . . . More

New Outbreak of EHV Worries Horse Owners - How to Stay Informed
Elisabeth McMillan

With EHV (Equine Herpes Virus) back in the news again, it's essential for horse professionals to stay informed. A few months ago, I found this really cool tool from Merial that will show you a national map of outbreaks and confirmed cases. It will also send you text alerts if there is an equine disease breakout near you. The alert system keeps you in the loop about outbreaks of EHV and also West Nile Virus, Rabies, Flu, Eastern and Western Equine Encephalitis, and Potmac Horse Fever. Here is a link to Merial's Outbreak Alert. I thought it was pretty helpful. Let us know what you think. . . . More

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Recent Forum Posts

• Barn Spruce Up Work Parties

• Problem Boarder

• Hello from LionHeartranch.com

• MD tax laws

• Introduction

• Judge's Ruling in Eventing Lawsuit Affirms Personal Responsibility

• Converting students to Horse Owners

• Employees

• equestrian day camp

• renting tack

· Invitation to Impulsion Unlimited Blog

· Marketing Your Horse Business

· Planes of motion in riding

Here's what our members are saying ...

"I can't say enough about how valuable your site is to our barn."

So-Cal H/J Trainer

"Elisabeth's development of the "Equestrian Professional" Website brought a much needed financial template to the U.S.E.A. Instructor Certification Program. We on the committee thank her for coming to New Orleans and speaking at our annual meeting. Her insight into the financial matters that are so necessary in the equestrian community will be invaluable to professionals at all levels. We recommend her highly and believe her innovative website will set a new standard of excellence."

Brian Sabo - United States Eventing Association ICP Committee Member

"The first download I did - nailed exactly what was going on with me!"

J. Foreman

Las Vegas, NV

"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"

Eventing Professional - Baltimore, MD