Equestrian Professional's Master Class - Email Marketing for the Busy Horse Business Owner
So, you're using social media, engaging with your followers and driving traffic to your website but is all that energy generating new customers for your horse business?
An effective email marketing strategy can:
- Provide value to your current customers. Email marketing can be a great way to educate, congratulate and inspire your clients. There is no better advertisement for your business than satisfied customers. Happy clients attract new clients!
- Keep you in touch with past customers. Once an equestrian, always an equestrian. Often it is life circumstances that influence riding careers. Horse crazy kids grow up and may stop riding while they go off to college or start careers. But, many come back to riding or have their own horse crazy kids. If you are in it for the long haul, Email marketing can keep you in the hearts and minds of your past customers.
- Help you follow-up with potential customers. An estimated 68% of business is lost due to lack of proper follow-up - just improving this one part of your horse business strategy will give you an edge over your competitors.
- Leverage your social media contacts by giving you access to their email. Having fans on Facebook is great! But, having email addresses for direct contact is better!
No matter how large social media networks grow, your email marketing strategy can provide the ongoing connection that turns a contact into a customer.
Email marketing can include: Newsletters, Press Releases, Blogs, White Papers, Events, Sales Flyers, Promotions, Auto-Responders, Social Media and Blog updates, invitations and integration. It is also one of the few marketing tools that can be successfully automated, which makes it an even more valuable tool for the busy horse professional.
At Equestrian Professional's Master Class: Email Marketing for the Busy Horse Business Owner we will cover list building, content strategies, newsletter design, email services, opt-in boxes, social media integration, landing pages and automation.
The speakers for this class include the following equestrian industry newsletter experts: Chad Mendell, Cowdog Media (and past executive editor of the Horse.com) and Elisabeth McMillan, founder and editor at Equestrian Professional.com
Give us an hour and we'll give you the answers that work for horse professionals. Equestrian Professional's Master Classes provide our members with access to top industry experts and tools. Our members save time and get the support they need to grow healthy horse businesses and enjoy fulfilling equestrian careers.
Not yet a member?
One of the most important benefits of being a member of EP is that we understand how different the horse business is from mainstream businesses. Our members gain access to a proven system and collection of tools and resources specifically for professional equestrians that help you to unify your equestrian career and business goals so that you are able to build both a successful career and a profitable business.
Speakers: Chad Mendell and Elisabeth McMillan
Date: February 25, 2013
Time: 5:00 pm Pacific 7:00 Central 8:00 Eastern
Format: Simulcast - attend via your phone or computer
Duration: 45 minutes to 1 Hour including Q&A
Watch The Replay!