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Home | What Can a Membership to Equestrian Profession . . .

    "We help horse professionals do what they love to do - more profitably"

Discover the Site Horse Business Owners are Raving About!

 Attract the best customers, make more money, inspire loyal staff, achieve your equestrian career goals and best of all, keep loving the business of horses...100% Guaranteed 


Dear Colleague,

As horse professionals ourselves, we know that the business of horses can be incredibly challenging. For most of you, the horse business is a sport business and in order to truly succeed, you must create success in both equestrian sports and in your business. Even those who don't compete personally must still produce or maintain successful horses and riders in order to stay in the game.

This dual success requirement makes the horse business far more complex than the average mainstream business. Add to this the typically high financial and physical risks, combined with the need to provide the best possible care to your horses, and the horse business may be one of the most challenging businesses on the planet.

Fortunately, the rewards and satisfaction are high in the non-monetary areas! However, the joy is quickly gone if your energy is spent worrying about the financial success of your business.

So how do you balance your love for horses and your goals as an equestrian with the hundreds of details required to start, run, and grow a successful business?

Introducing Equestrian

Imagine a place where you can get personal advice from experienced professionals and experts who truly understand the horse business, enjoy VIP access to a unique support system designed specifically for horse professionals, plus get immediately useful resources in a private discussion forum from horse business owners around the world.

It's finally here! The tools, resources and support you need... It doesn't matter if you're just starting out, or you're a well established owner with years of experience. A membership at will show you how to attract the best customers, make more money, retain top talent, inspire loyal staff, stay on track to achieve your equestrian career goals, and most importantly keep you loving the business of horses...100% Guaranteed.

This is a rare opportunity to discover the insider secrets and strategies of top horse business owners and professionals who run extremely successful businesses.


Who Runs This Site? is run by Elisabeth McMillan. Elisabeth is an equestrian business consultant, published author and a sought after keynote speaker.

Elisabeth has a lifetime of experience directly in the horse business and is supported by a team of top notch experts and regular contributors to the Equestrian site

The regular contributors to the site include successful horse business owners and equine industry experts from legal, accounting, building and sports performance backgrounds.

Elisabeth McMillan
Elisabeth McMillan


USEA NOLAKentuckyHorseCouncil

Maryland Horse Council

Having consulted hundreds of aspiring, new, and long time horse business owners from around the world, Elisabeth McMillan and her support team have a unique insight into what some of the most successful horse business owners are doing right.

Just as importantly, they see the mistakes that some horse professionals are making which is preventing them from being more successful.

You will learn from this insight.

It is all real world, applicable experience that you can take advantage of to make your  horse business as successful as possible.

Many national equestrian associations participate in our educational partner program. If you belong to an any of the organizations below, be sure to take advantage of the discounts they have provided for you.



"Elisabeth's unique and extremely efficient educational website is a first in the equestrian industry. As a busy professional I was impressed with the depth and pertinence of the information that brought to the table.


Now, young and seasoned equestrians have a location to find business information so lacking in our field. There are plenty of places to find information on horsemanship.


What Elisabeth provides is the in depth business skill that seems to elude so many "horse people". Articles, downloadable forms, professional advice, timely tax information are all combined to give the critical thinker an opportunity to grow a profitable, well planned equestrian business.


I have recommended that all USEA Instructor Certification Program Instructors use her site to further their business careers."


 Brian Sabo, President USEA 


          Equestrian Members Are NEVER Alone!!

Hundreds of horse business owners, professional riders, breeders, trainers and instructors are using Equestrian to grow their business every month. Our members come from virtually every breed, discipline, state and country.

Revolutionary technology allows our team to work with members all over the world. We also teach and speak at live events.

This website is relied on as an essential part of successful horse business ownership. The information we offer is both cutting-edge and has been tested over time.

We know what it takes to build a successful horse business and equestrian career And now we want to show you the best strategies to launch, expand, or take your horse business and career to the next level.

With all the experience and knowledge you gain, you'll have a major advantage running a profitable business and building a successful career.

Equestrian is the definitive source to get you there.


Shorten The Learning Curve to Success


Why not fast track your success? Now you can access 24/7, 365 days a year to a specialized comprehensive website resource for everything you need to start, run and grow your horse business.


We created this resource to help horse professionals so that you wouldn't make costly mistakes or lose more time and energy on the areas of business that drain you and burn you out.

Just a fraction of our member resources could be worth a lot of money for you and your business. Most of our members report that they get a full return on their membership investment within the first few days! 

 Are you beginning to see that this is an easy way to fast track your success?

We have a created a place where you can save time and money with a minimal investment into your business. This unique learning environment is a place where each member can ask for advice and feedback and get it from other horse professionals who are experiencing tangible success in their own businesses and who are willing to share how they're doing it.

Normally access to such a specialized comprehensive resource would require an investment of thousands of dollars. Because we want you to have all of this extremely valuable information at a very affordable price, we've not priced this at the same rate you'll see in other mainstream business programs.  

"I signed up a couple months ago and found that just taking the time to read through their stuff puts me in the mindset to think wisely about my business, In fact, I made a pretty sketchy little marketing plan and shortly thereafter

 I sold three good horses and pulled myself out of debt, right when the economy has been tanking. This kind of business management tool is only what you make of it, but Elisabeth McMillan and her staff have done some really good work on behalf of horse professionals"

Steuart Pittman - President Maryland Horse Council





We offer four options for membership and provide a secure online system so you can charge your membership to a major credit card. Subscription fees may be deductible as a business expense. We believe that you are making a great investment into your business!

Gold Membership: $187 per year. Annual membership. Our most popular membership plan. Excellent value!  Save money and get a complimentary private consulting session. To make your life as simple as possible, your annual membership will automatically renew each year. However, you may cancel at any time. 

Silver Membership: $97 for six months. Your membership will automatically renew every six months. As long as you are a member. You may easily cancel your membership at anytime. 

Bronze Membership: $27 per month. Full site access and access to the Download Library! Your credit card will automatically be charged each month you are a member. You may easily cancel your membership at anytime. 

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It is a bargain compared to the value it can mean to your horse business.  

                                  Enjoy Your Membership Privileges Risk Free!

We are also firm believers in value and we are committed to over-deliver with our service. Membership fees may be deductible as a business expense. However, if for any reason you are not satisfied with your membership, please let us know within 30 days and we will gladly refund the purchase. It's our guarantee. We aim for member delight! That's our promise to you.

What do you get with your Membership?
24/7 Access to the Online Toolkit of Horse Business Resources including:




Member's Only Discussion Forum -- The heart of the site where you'll network with other members just like you. You can also ask your most pressing horse business questions and receive prompt and professional answers

"I Love your Newsletter. Keep up the good work.  You do make a big difference especially with the climate all businesses are in." -

 Nick Karazissis - Far West Farms

"Elisabeth possesses a wonderful combination of theoretical knowledge and practical experience.

She knows the horse business inside and out.

 She's enthusiastic and supportive - a real partner in the future success of your business. I can recommend her without reservation."

 - Carol Gordon, CPA

Live Monthly Tele-Seminars -- Regularly scheduled on special topics to keep you up-to-date and on track!  Easily attend from your phone or computer. Members receive VIP access and are able to personally interact with our speakers and gain access to all seminar replays - you will never miss a seminar!

Article Index --  How to attract the best customers, improve profitability, get more done, provide the best customer service, deal with difficult clients, and many other essential topics!

We help you balance it all so you can ride and compete at the top of your game!

Our contributors bring you essential information and share their expert knowledge of the following fields -  Equine Law, Equine Insurance ,  Equine Accounting and Tax Laws. Plus, Equestrian Sports Psychology, Online Marketing, Green Stable Management and much more!

PLUS... Downloads, Budgets, Online Calculators, Templates, Checklists & Customizable Forms

Rider Downloads & Sports Performance Tools  keep you riding, training, teaching and competing at your best.  Rider assessments, goal setting sheets and more. You can use our sports performance downloads for yourself and with your students. 



Business & Marketing Tools in the members only download library include - Assessments, Checklists, Marketing Calendars, Business Plan Templates and more - These tools will save you hours of desk work .

Customizable Forms -- related to policies, releases, horse sales, boarding, lessons and  more

Business tools

Budgets and Online Calculators - You can quickly check profit margins, create a budget, analyze your prices, and more. Our online tools are invaluable when you need to create a new plan, make an important decision or check the health of your business.

Horse Business Profit Margin Calculators



PLUS... 24/7 Access to the Growing Video & MP3 Vault

Audio Interviews with Top Industry Experts & Successful Horse Business Owners. Download-Ready for your iPod or PC.

Video - replays our all our popular webinars. You'll listen to top experts and view the slides from their live presentations.

How-To Tutorials you can watch our videos to easily learn how to use the tools on the site. Plus you'll get lots of new tips and strategies to grow your horse business and improve your profitability

And for a limited time these SPECIAL BONUSES!

The 150 Equestrian Business Marketing Tools & Jewels  Equestrian Professional's Social Media Kit  Private Equestrian Business Consulting
The 150 Equestrian Business Marketing Tools & Jewels  Equestrian Professional's Social Media Kit  "One on One" Get Started Help
The 150 Equestrian Business Marketing Tools & Jewels Ebook is one of those great books that you will refer to over and over again to support your horse business and equestrian career.

The e-book will help you quickly identify what marketing strategies are currently working in your business, what needs to be improved upon and give you loads of new ideas to create or improve your marketing plan! It is an indespensible tool for Horse Business Owners.

Social Media is an outstanding tool for horse professionals! As a member you get immediate access to download our popular social media guides that cover how horse professionals can use Facebook, Twitter, LinkedIn and YouTube. Plus! You'll get our time saving Social Media Charts and access to the Smart Social Media for Horse Professionals Seminar Video

You'll get indispensable tips and techniques for using social media to improve search results, drive  traffic to your site, network with other horse professionals, provide benefits to your current customers, attract new customers and locate potential equestrian sponsors.

Annual members receive complimentary live "one on one" get started help that can be used to ask questions about the site or its tools or as a mini private consulting session to address issues or particular questions you may have about your horse business.

Plus -Premium Member's-Only Updates that keep you informed and up-to-date  helping you save time, energy, and money!


Choose the plan that's right for you!
You'll get immediate access to login and begin using the resources available
to you as a member of Equestrian


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"Equestrian Professional is a great resource for those of us in the equestrian industry.

The site offers a lot of useful and creative information to help develop and expand your business and profitability as well as stay organized, focused and motivated!"

- Lorri Biamonte

“Lizzy & I worked on a seminar together about bookkeeping for the Equine Professional. Her ability to easily explain complex financial issues is top class. I would recommend her to speak to any group about the financial and/or marketing side of the horse business.”

- Pam Saul, Farm Manager , Rolling Acres Farm

I am a current graduate of Equine Science from Rochester Community and Technical College in Rochester, Minnesota.

I really enjoyed listening in on your online seminar! It paired information that I had learned in my classes and expanded upon it. I loved the real life examples and thought that Julie was a wonderful speaker.

Thanks for the opportunity to expand my knowledge!!

- Amanda Gordon

"This looks like an excellent website and a valuable resource for equine professionals.

I think you are going to do well and I wish you great success!"

Best regards,

Julie Goodnight


  Equestrian's Mission Is...

To elevate and innovate the business practices of horse professionals to produce extraordinary results.

To create a sensitive, collaborative environment for our members to learn, grow, and share the joys and challenges of blending horses and business.

To support, educate, encourage, and advise an international community of new and established horse business owners.

To help you keep your passion for horses and equestrian sports alive as you grow your business.

So, are you ready to take your horse business to the next level? Thank you for all that you do to care for horses and keep equestrianism alive in the world. We hope to see you on the members side.

Wishing you all the best success!

Elisabeth McMillan and The Equestrian Professional Team

P.S. - Remember there is NO RISK.  We stand behind our money back guarantee. We want you to keep your passion for horses alive as you grow your business.

P.P.S. - Don't wait! Now is the time to activate your membership and take advantage of the special bonuses and resources!

QUESTIONS? Call us 931 652 7215 we'd be happy to speak to you about Membership or Contact Us

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