http://www.equestrianprofessional.com Equestrian Professional.com - The Horse Business Site en-us webmaster@equestrianprofessional.com (Equestrian Professional) http://www.equestrianprofessional.com/public/634.cfm The other night, I was watching a documentary about the current economy and the stock market. They used some statistics from world champion poker players to make a point about making good decisions about investments. The most profitable players (and we are talking about players with lifetime winnings of 5 -- 7 million dollars) were the ones who used a http://www.equestrianprofessional.com/members/601.cfm On Monday January 25, 2010 Equestrian Professional.com continued its outstanding seminar program with the first Equestrian Sports Psychology Seminar just for horse professionals. Our guest speaker will be popular equestrian sports psychology consultant, Tonya Johnston, MA. Who will discuss:Equestrian sports psychology techniques that professional riders and riding instructors can use to prepare themselves and their riders for a successful show season. http://www.equestrianprofessional.com/public/617.cfm Not sure if you want to attend next weeks tele-seminar? Read this article by our speaker Tonya Johnston to take a sneak peak at the type of material that will be covered! http://www.equestrianprofessional.com/public/616.cfm On January 25, 2010, Equestrian Professional.com continues its outstanding seminar program by hosting the first Equestrian http://www.equestrianprofessional.com/members/611.cfm In these difficult times, equine businesses such as boarding and training stables are finding it harder than ever to survive. In an attempt to save money, some have considered labeling their workers "independent contractors" instead of "employees." Be careful -- this could be trouble waiting to happen. http://www.equestrianprofessional.com/public/610.cfm Use this calendar to stay on top of important due dates! This calendar is made available to  to Equestrian Professional.com members courtesy of Carol Gordon, CPA a href="http:/ http://www.equestrianprofessional.com/members/600.cfm It is with more and more frequency that horse professionals are asking us how to get their clients to pay on time and sometimes get paid pay at all. Here are a dozen or so quick tips to help you get paid. We hope you will all add your own comments i.e. what's working for you and any suggestions you may have for your fellow members in the comment area below. http://www.equestrianprofessional.com/public/599.cfm The end of the year is a natural time for taking stock and moving forward. This isn't just any year -- it is the beginning of a new decade. It is time for a fresh start and an exciting new era! This year we have a new challenge - the recession is straddling the decades like a Roman Rider http://www.equestrianprofessional.com/public/585.cfm As most of you already know, the horse business is high risk, both physically and financially. And while many of you already have excellent safety protocol and contracts in place, these risks are often increased during a difficult economy. http://www.equestrianprofessional.com/members/582.cfm Have you ever reflected on your communication skills and wished you could do better? In riding there are two things that are essential in communicating effectively: sharing your thoughts clearly and saying things that serve you as a rider. When you communicate well you are easily understood and your messages support your efforts to be an excellent horseperson http://www.equestrianprofessional.com/members/581.cfm Learn how to use an Equestrian Professional Marketing Calendar to improve your horse business. http://www.equestrianprofessional.com/public/577.cfm Each of us has cause to think with deep gratitude of those who have lighted a flame within us. -- Albert Schweitzer. As we were putting the final pieces together of what was intended to be this weeks newsletter (a video on how to use a marketing calendar), we began to think about "Thanksgiving". Not the feast, but the importance of slowing down and giving thanks. http://www.equestrianprofessional.com/members/574.cfm Equestrian Professional's Online Marketing Calendar tool enables you to easily create and implement an investment approach to marketing your horse business. http://www.equestrianprofessional.com/members/591.cfm Watch this short video to see an example of how to use the Horse Business Breakeven Analysis Calculator. http://www.equestrianprofessional.com/public/569.cfm Watch this short video to see an example of how to use the Horse Business Breakeven Analysis Calculator. http://www.equestrianprofessional.com/public/568.cfm The American Horse Publications (AHP) is conducting an Equine Industry Survey to gauge participation trends in the U.S. equine industry. In addition, the survey seeks to gather information regarding the most important issues facing the industry. http://www.equestrianprofessional.com/members/562.cfm Dear Ms. Fershtman: For years I've paid my insurance premiums and never had a claim. Times are tough, and I'm thinking about canceling my policy to save money. What do you think? -- A.L.(Iowa) When finances are tight, people sometimes consider canceling or reducing their liability insurance coverage. This article explains the risks. http://www.equestrianprofessional.com/members/561.cfm Mastering the follow up is essential to building a strong healthy horse business. Here are six steps you should implement in order to create a successful follow up strategy for your business http://www.equestrianprofessional.com/public/560.cfm It has been estimated by marketing guru, Jay Conrad Levinson that nearly 68% of mainstream business that is lost, is lost due to lack of a proper follow up. And while this number already seems quite substantial - it may be even higher for horse businesses. http://www.equestrianprofessional.com/members/542.cfm You have a horse for sale and you think he's fabulous. But in the world of Equine.com and Facebook, how do you make yours stand out from the rest? You'd be surprised at how low-tech the answers can be. Advertising, training, competition record, fancy movement, breeding--all of these are significant. But there are seemingly small but equally important details that can make or break a sale