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Equestrian Professional.com
An Essential Resource For Horse Business Owners & Professional Equestrian Athletes

Equestrian Professsional.com is a private members only resource and support system for professional equestrians who want to build more profitable businesses and achieve highly successful equestrian careers.

As a member you'll join an online community of like minded horse professionals and gain immediate access to an extensive and ever-expanding array of tools, information and interactive support just for people in the horse business.

The sites active discussion forums and social networking tools provide our members with unique opportunities to network and learn from each other. Our articles, content and resources are not based on theory. They are real life tried, tested, and refined - proven successful in real life horse businesses.

We encourage you to explore our free resources and learn more about us.

Free Resources for Professional Equestrians
FREE EQUESTRIAN SPORTS PEFORMANCE ASSESSMENT!- For Hunter/Jumper, Dressage, Eventing, Reining, Cutting, Western Pleasure, Polo Players, Jockeys & Rodeo Riders etc.FREE EQUESTRIAN SPORTS PEFORMANCE ASSESSMENT!- For Hunter/Jumper, Dressage, Eventing, Reining, Cutting, Western Pleasure, Polo Players, Jockeys & Rodeo Riders etc.
Test Your Equestrian Performer Skills! No matter what horse sport you compete in good performer skills are essential! Successful equestrian competitors are skilled at performing. Assess your equestrian performer skills and find out the effect they have on your horse show success! . . . More

7 Steps to Recession Proof Your Horse Business7 Steps to Recession Proof Your Horse Business
With well over 1000 readers in less than 2 weeks and dozens of personal emails from our readers. "The 7 Steps" is our most popular article to date. We hope you enjoy it too! It is full of real information and strategies to help you protect your business during uncertain economic times. . . . More

The 10 Best Ways To Make Your Horse Business More ProfitableThe 10 Best Ways To Make Your Horse Business More Profitable
This is the real deal! No Sugar coating! Just rock solid business and marketing strategies for Equestrian Businesses that really work! A must read for all serious horse business owners. The 10 Best Ways tells you step by step what to do and why to do it - Plus you'll . . . More


Popular Member Resources & Tools
Make Your Horse Business Shine in 2009 And BeyondMake Your Horse Business Shine in 2009 And Beyond
Equestrian Professional's "Shine Campaign" is designed to help you get your horse business in top shape and on the fastest track for success. Whether you've been in the horse business for years or you are just starting out, this program will help you reach your goals far more quickly! A quick step by step approach that is unbelievably easy and extremely effective. The Shine Campaign is something you can do to improve the success of your business no matter how busy you are. . . . More

Equestrian Professional Mastermind GroupsEquestrian Professional Mastermind Groups
If you are looking for a group of horse business owners that will help you brainstorm a solution when you hit a brick wall, cheer you on when you accomplish a goal, share their resources and experiences when you have question, and provide you with clarity and perspective when you feel overwhelmed -- then Equestrian Professional's mastermind groups are for you! . . . More

The 150 Equestrian Business Marketing Tools and JewelsThe 150 Equestrian Business Marketing Tools and Jewels
The 150 Equestrian Business Marketing Tools and Jewels is free with all Professional Memberships. With over 150 Marketing Tools and Strategies that really work for people in the horse business you are sure to get a lot of use out of this book! PLUS The Ebook comes with an Equestrian Marketing Workbook which includes 2 easy to use Marketing Calendars and a Marketing Checklist. . . . More

Equestrian Business Profit CalculatorEquestrian Business Profit Calculator
O.K. This is totally cool!! Use this online calculator to check your profits and profit margins in individual areas - like Training versus Sales or Boarding versus Lessons and in it's entirety. Use it to test new ideas and different business scenarios. Use it to help price your services, products and more . . . More


Minding Your Horse Business - Part 1 A Trip to The Grocery Store
E. McMillan
Minding Your Horse Business - Part 1 
 A Trip to The Grocery Store How well is your horse business connecting to the 33% of households that are interested in horses? From running errands, to hosting a major equestrian event and everything in between there are hundreds of ways for your horse business to connect with potential clients in your community. Let's start with the people you come in contact with on a daily basis. . . . More

Finding Focus for the "Big Class"
by Tonya Johnston, MA
Finding Focus for the "Big Class" Do you know the punch line to the old joke: "How do you get to Carnegie Hall?" ("Practice!") The same answer rings true to the question: "How can I be sure to ride well at the horseshows or events where there is a "Big Class" that means a lot to me?" As we all know, riding is both a physical and mental sport that requires a lot of practice. Therefore, a "Big Class" can be looked at as . . . More

Using a Form Contract for Your Horse Business? Watch Your State Laws
Julie I. Fershtman, Attorney at Law
Using a Form Contract for Your Horse Business?  Watch Your State Laws Dear Ms. Fershtman: My friend gave me some form liability releases and boarding contracts. Will they hold up? -- K.B. (No state specified) My office receives inquiries like this often. Since many people in the horse industry still buy, sell, board, train, lease, or breed horses with nothing in writing, it is always commendable when . . . More
Using Video to Improve Your Performance (and Your Confidence)
by Tonya Johnston, MA
Using Video to Improve Your Performance (and Your Confidence) Watching video of your rounds, tests, or cross country runs can be many things: fun, exciting, useful, frustrating, enlightening, painful, or entertaining. Some riders run from the mailbox to the DVD player when a video arrives from a recent show. Then there are the riders who buy video of themselves but never watch them. There are also plenty of riders who don't think about video at all. Whatever your current approach it is . . . More
UNBRIDLED INJUSTICE
by Ellie Boatman
UNBRIDLED INJUSTICE Diving in, Ellie cut through the water with long, easy strokes. The water was cool, almost cold. Fall was definitely coming and while it came milder in Florida than back home in Kentucky, she could still feel winter lurking just around the corner. Ellie would be back to Florida again in January for the horse show circuit. The Winter Equestrian Festival was one of the premiere horse show events in the nation with almost five thousand horses competing. Each year Ellie brought five or six of the ponies she had bred to be exhibited and sold to new young riders. . . . More


Legal Aspects of the Half Lease - Share Boarding Arrangement
by Julie I. Fershtman, Attorney at Law
Legal Aspects of the Half Lease - Share Boarding Arrangement Geri loves her horse, "Traveler" and especially enjoys their evening rides together after Geri finishes work. Now, Geri's free time is limited; her employer has just promoted her, and her new position will require longer work hours and more travel. As happy as Geri is to receive the promotion, she knows that she will . . . More

The Top 3 Myths About Rider Promotion
The Top 3 Myths About Rider Promotion Riders and trainers tend to have misconceptions about promoting themselves. Often these Myths stand in the way of reaching their career goals. The top three myths versus the reality of successful promotion are covered in this article . . . More

Strengthen Your Focus with Book-Ends
by Tonya Johnston, MA
Strengthen Your Focus with Book-Ends Often your clinician or ground person can help you create specific 'homework' for each horse. By having a specific idea of what you will work on, you ensure a productive schooling session. Integrating exercises and training solutions from prior schools can really add to the value of the ride, and can increase the intensity of your focus. . . . More

Creating a Fair and Legal Equine Partnership
by Julie I. Fershtman, Attorney at Law
Creating a Fair and Legal Equine Partnership Dear Ms. Fershtman: My friend and I are going into a program to sell and race horses. We have two broodmares, a gelding and a stud. Two of the horses are registered in my partner's name and two are in my name. How do we go about setting up a partnership? Our state has breeders awards where the . . . More

Download: Re-Investing in Your Knowledge & Health
Download: Re-Investing in Your Knowledge & Health Knowledge and Health are perhaps the two most under utilized business investment tools and yet when properly managed they definitely bring in the highest return on investment. Use these two downloads to create a plan that works for you. . . . More

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